Jenny Stark

Current

Affiliate Marketing Manager at AccountNow, Inc.
VP of Operations and Founder at Glam Interactive Group

Past

Affiliate Manager at RevenueLoop, a division of Internet Media
Project Manager & Email Analyst at eAdvertising, a division of LeadClick Media
Assistant Operations Manager at LeadClick Media

Sales and Accounting Coordinator at LeadClick Media

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Education

Philadelphia University

Recommended

6 people have recommended Jenny

Connections

341 connections

Industry

Online Media

Websites

Jenny Stark’s Summary

I love people. Creating new relationships and cultivating existing ones is what gets me excited to wake up in the morning. I would like to utilize my extensive network of contacts throughout the interactive marketing industry and my varied experience within the space, along with my skills of communication and analysis, to make a difference within an organization.

Jenny Stark’s Specialties:

Online & Affiliate Marketing / Email Marketing / Online Lead Generation / CPA, CPL, CPM, CPC, PPC / Advertising Network / Sales / Prospecting / Writing / Relationship Building / Contract Negotiation / List Management / Campaign Performance & Analysis / Customer Service / Media Buying / Project Management / Copywriting (Print & Web) / Professional Networking / Event Planning

Jenny Stark’s Experience

Affiliate Marketing Manager

AccountNow, Inc.

(Financial Services industry)

October 2007 — Present (1 year 2 months)

Managed internal affiliate program for the #1 Online Prepaid Card, one of the highest performing and longest standing prepaid card offers in the industry.

• Used network of personal business contacts to diversify lead sources from network and individual affiliates; grew roster of 50 sources to over 200.

• Increased lead volume 165% in first 6 months.

• Managed, from conception to launch, a project to create a network of pages where AccountNow's 3 million monthly visitor traffic could be monetized in additional ways with third party lead generation offers. Project created an additional projected $50k in monthly revenue.

• Trade show planning and strategy
VP of Operations and Founder

Glam Interactive Group

(Public Company; 11-50 employees; Online Media industry)

July 2007 — Present (1 year 5 months)

Created and launched Glam Interactive Group: a social and professional networking site for women that work in internet marketing, providing both online (via the website) and offline (via organized events) opportunities for networking and to increase business.

• Organically increased membership to over 600 women within the first year, using network of personal business contacts and referral incentives for existing members

• Took ownership for all business, legal and financial matters related to the initial formation and current activities of the LLC, including contract drafting, budgeting, and vendor management
Affiliate Manager

RevenueLoop, a division of Internet Media

(Privately Held; 11-50 employees; Online Media industry)

April 2007 — October 2007 (7 months)

Re-Launched RevenueLoop as the industry’s 1st and Only Transparent Affiliate Network, combining a unique payout structure with a standard affiliate network program. Cultivated existing publishers while using my extensive contact network to recruit others.

• Doubled network revenue on proprietary education lead generation offer within 5 months

• Used industry expertise to train a new Affiliate Manager to help handle new business

• Managed a personal roster of 250 individual and network partner publishers

• Successfully recruited and negotiated new partnership contracts with major players in the space including MySpace (Fox Interactive Media), ValueClick, Advertsing.com, and Trancos
Project Manager & Email Analyst

eAdvertising, a division of LeadClick Media

(Public Company; 11-50 employees; FADV; Online Media industry)

August 2006 — April 2007 (9 months)

Had complete ownership of the development of proprietary offers for the eAdvertising network- one of the industry’s largest affiliate networks. I conceptualized new offers and then tracked and mediated the process of creation and development across all involved divisions of the company. Additionally, served as the Analyst for the List Management team, developing a complex spreadsheet to track metrics and performance of internal email campaigns.

• Reduced lead time on creation of new offers by half; increased the frequency with which new offers and creatives were released to the network

• Took initiative to educate myself on the specifics of web copy-writing and its relationship to Consumer Behavior in order to create higher performing offers

• Used compiled analysis, both historic and current, on email campaign performance to make strategic decisions and recommendations to the List Management department
Assistant Operations Manager

LeadClick Media

(Public Company; 11-50 employees; FADV; Online Media industry)

January 2006 — August 2006 (8 months)

Handled varied tasks across different divisions of the company, giving me a unique perspective on the synergies between departments and a strong grasp of the industry as a whole.

• Ownership of trade-show planning; including booth selection, contract negotiation, materials coordination, travel planning, hiring of outside staff as needed, scheduling, set-up, and on-site management

• Planned and implemented all aspects of large office move for 50 employees, including layout, budget, and vendor management

• Managed accounting for the eAdvertising Network

• Developed a system and report to monitor traffic and conversion on internal campaigns
Sales and Accounting Coordinator

LeadClick Media

(Public Company; 11-50 employees; FADV; Online Media industry)

January 2005 — January 2006 (1 year 1 month)

Jumped into Account Management only three months into the position and new to the industry when my boss was forced to take an extended leave of absence. Increased volume and lead prices and got consistent feedback from lead-buying clients on how much they enjoyed working with me.

• Managed accounts with combined monthly revenues of $0.5 million.

• Handled weekly billing for all active lead-purchasing customer accounts.

• Served as the accountant and controller for eAdvertising: LeadClick’s in-house advertising network.

• Developed and maintained commission reports for account executives at LeadClick and affiliate managers at eAdvertising

Jenny Stark’s Education

Philadelphia University

B.S., Apparel Industry Management and Marketing, January 2001 — May 2004

Coursework included apparel-specific study on merchandising, production, quality, etc, as well as general business and marketing classes.