Jenny Coupe

Current

Director, Worldwide Marketing at Nimsoft

Past

Director, Worldwide Marketing Communications at AirTight Networks
Senior Manager, Worldwide Marketing at AirMagnet, Inc.
Senior Manager, Worldwide Marketing at Solid Information Technology (acquired by IBM)

Senior Manager, Worldwide Marketing Communications at Peakstone Corporation
Director, Worldwide Corporate Marketing at Healtheon-WebMD
Manager, Marketing at Healtheon-WebMD
Marketing at Silicon Graphics

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4 more...

Education

University of the Pacific

Recommended

15 people have recommended Jenny

Connections

500+ connections

Industry

Computer Software

Websites

Jenny Coupe’s Summary

2008-present --> Nimsoft (network performance and service level management)

2006-2008 --> AirTight Networks (wireless network security and management )

2003-2006 --> AirMagnet (wireless network security and management )

2001-2003 --> Solid Information Technology (relational database management) (acquired by IBM)

2000-2001 --> Peakstone (network performance and service level management)

1996-2000 --> Healthscape/Healtheon/WebMD (business application management)

1990-1996 --> Silicon Graphics (video on-demand / interactive television)

With over 18 years in the Silicon Valley and 16 years specifically in B2B Marketing, my background includes a successful and proven track record at large established companies as well as several start-ups.

My philosophy: The marketing team's goal isn't to push a product down the prospect's throat, but instead to keep wafting about in the prospect's line of vision through a wide variety of media (webinars, seminars, white papers, press mentions, direct mail, web, email, etc.) until a prospect finally raises their hand, asking for help with an immediate particular need.

Jenny Coupe’s Specialties:

Outbound marketing champion: online/web marketing, demand creation, lead generation/nurturing, (drip marketing), search engine optimization and marketing, social media marketing, web production and management, direct marketing, event management, public/analyst relations, partner/channel/reseller marketing, and branding/positioning/messaging.

Jenny Coupe’s Experience

Director, Worldwide Marketing

Nimsoft

(Privately Held; Computer Software industry)

March 2008 — Present (1 year 5 months)

•Integrated all web-based lead generation activity with SalesForce.com to gather and analyze all lead source data and benchmark the ROI of concurrent campaigns including a comprehensive match/consolidate process.

•Implemented and managed ongoing search optimization initiatives, including the use of long tail search gaining first page placements for top keywords on Google and Yahoo!

•Increased average monthly unique visitors to website by 40%

•Managed PPC programs and website traffic analytics - doubling conversion rates and reducing the cost-per-conversion by 50% without increasing spend

•Established lead management/nurturing process and operational best practices with vendor of choice Marketo

•Launched aggressive social media efforts including participation/placement on LinkedIn, YouTube, Facebook, Twitter, Technorati and various social bookmarking sites.

•Launched new/redesigned corporate website to better meet the needs of customers and partners

•Managing worldwide public relations
Director, Worldwide Marketing Communications

AirTight Networks

(Privately Held; 51-200 employees; Computer & Network Security industry)

February 2006 — February 2008 (2 years 1 month)

•Led the database cleansing effort, implemented a lead de-duplication system and developed workflows and processes for post-campaign follow-up (Drip Marketing), lead lifecycle tracking and campaign ROI analysis.

•Instrumental in the growth of sales revenue 350% on an annual basis

•Increased average unique monthly website visitors from 2,000 to 12,000 and monthly search impressions from 50k to 7M+ by optimizing content and launching a comprehensive search engine marketing strategy.

•Launched a targeted white paper syndication program resulting in an average of 250+ monthly downloads for 3 consecutive quarters.

•Leveraged business relationships to secure feature spot in Wall Street Journal, "Helpless, Hopeless, Wireless" (June 2007)

•Moved distribution of the monthly newsletter to a managed list provider and grew the subscriber base from 11,000 to 60,000.

•Established and managed first company blog
Senior Manager, Worldwide Marketing

AirMagnet, Inc.

(Privately Held; 51-200 employees; Wireless industry)

September 2003 — February 2006 (2 years 6 months)

•Instrumental in the growth of sales revenue 400% in less than two years

•Project managed all deliverables from concept to execution including outbound marketing, lead generation, and web communications.

•Launched integrated quarterly outbound campaign resulting in over 10,000 unique website visitors (10% response rate) and 150+ new meetings for sales.

•Increased average unique monthly website visitors from 13,000 to 80,000 and monthly search impressions from 100k to 2.5M+ by optimizing content and launching an aggressive search engine marketing strategy.

•Launched a comprehensive white paper syndication program resulting in an average of 1,000+ downloads per month for 36 consecutive months.

•Moved distribution of the monthly newsletter to a managed list provider and grew the subscriber base from 8,000 to 72,000.
Senior Manager, Worldwide Marketing

Solid Information Technology (acquired by IBM)

(Computer Software industry)

September 2001 — September 2003 (2 years 1 month)

•Project managed all corporate marketing deliverables from concept to execution including public relations, sales tools, collateral and web production.

•Successfully launched integrated outbound marketing campaign and product launch for exhibition at 3GSM World in Cannes, France (2003).

•Appointed company representative to the 'Service Availability Forum' and served as lead Public Relations Director for the Forum for 15 months.

•Defined and managed programs to allocated budget, while identifying and managing key relationships with external vendors.

•Rehauled corporate website to make it more scalable and user-friendly.

•Streamlined communications by tightly integrating public relations efforts around key company and product milestones.

•Produced the first video customer testimonial with
top customers: Hewlett-Packard and Agilent Technologies.
Senior Manager, Worldwide Marketing Communications

Peakstone Corporation

(Computer Software industry)

August 2000 — September 2001 (1 year 2 months)

Project managed all deliverables from concept to execution including public relations, sales tools, sales collateral, outbound marketing and web production.

•Produced the first web-based demo for the Peakstone eAssurance product.

•Developed and managed outside agencies on marketing programs including corporate identity, web and graphic design, public relations and online marketing.

•Managed the development, production and syndication of "Peakstone in the Spotlight" for the technology information show: "Tech Now" (formerly 'Business Now') on CBS.

•Designed and produced marketing communications materials including a new corporate website and intranet, sales collateral, customer case studies, PowerPoint presentations, and online product demos.

•Developed and executed online and offline direct marketing programs.

•Organized and managed events/tradeshows and conference/speaking engagements.
Director, Worldwide Corporate Marketing

Healtheon-WebMD

(Public Company; HLTH; Information Technology and Services industry)

July 1998 — August 2000 (2 years 2 months)

•As one of the first employees, I was a key player in growing the company over the course of my 4+ years and was instrumental in the successful IPO ($50M) in October of 1998 (current net worth stands at $3.2B).

•Championed corporate brand strategy and product positioning across all communication vehicles to ensure a consistent message.

•Managed all advertising efforts including: creation, development, approval and placement including billboard, print, web and trade shows/events.

•Managed the production and creation of all sales and marketing material including:
collateral, product demos, and customer case studies.

•Managed all marketing vendor relationships including designers, writers, printers and content producers.

•Successfully launched WebMD’s Physician Portal with a comprehensive oubound program (direct marketing, email, webinars, custom seminars) resulting in 5,000+ new subscribers in a 6-month period.
Manager, Marketing

Healtheon-WebMD

(Public Company; 1001-5000 employees; HLTH; Information Technology and Services industry)

March 1996 — July 1998 (2 years 5 months)
Marketing

Silicon Graphics

(Public Company; Computer Software industry)

1990 — 1996 (6 years)

Jenny Coupe’s Education

University of the Pacific

B.A ,

Additional Information

Jenny Coupe’s Websites:

Jenny Coupe’s Interests:

Go Sharks!

Jenny Coupe’s Groups:

Co-founder and VP, Marketing - SF Bay Area Sales and Marketing Association - http://sfbasma.ning.com/

Online Marketing Group - Council Member
http://www.onlinemarketingsummit.com/

SiliconValley NewTech Meetup