Jenny Brown

Helping clients make the most of the web.

London, United Kingdom

Current
  • Social Media Adviser at Ministry of Justice
  • Social Media Engagement Consultant at The Awesome Web Co
  • Web Designer at The Awesome Web Co
Past
  • Executive Director at Vauxhall St. Peter's Heritage Centre
  • Web Designer at Workthing.com
Education
  • University of the West of England
Connections
160 connections
Industry
Internet
Websites

Jenny Brown’s Summary

I help organisations identify how to respond to and engage with online social media, and help them implement web tools and services for internal communications and consumer engagement.

I also design and build websites that have social media at their core, advising clients on content approach and techniques for engaging with online audiences.

Most of my clients sit within the cultural / government / not-for-profit sector.

Jenny Brown’s Specialties:

Web design, usability, social media, accessibility, standards-based code, problem solving with web tools.

Wordpress, XHTML, CSS.


Jenny Brown’s Experience

  • Social Media Adviser

    Ministry of Justice

    (Government Agency; Government Administration industry)

    August 2008Present (1 year 4 months)

    My job is to look for opportunities and encourage the Ministry of Justice to use web-based tools to improve working practices and communications, both internally and with the public.

    I produced a successful media monitoring 'dashboard' for the Press Office using free online tools. The dashboard has given the Press Office a much broader view of online media and has enabled press officers to respond to and rebut inaccurate stories before they break.

    I helped the 'People, Power & Politics' policy team establish a 'national discussion' through development of a Wordpress website, a Twitter account and other social networking activities.
    http://governance.justice.gov.uk

    I carry out regular video production training with internal comms and press officers. Training is concentrated on the production of 'behind-the-scenes' footage for use on the intranet and for distribution to media outlets via YouTube.
    http://www.youtube.com/ministryofjusticeuk

    I set up a regular programme of webchats between board members, ministers and MoJ staff. A first for Ministry of Justice, they've been extremely well received by staff and 'VIPs' alike.

  • Social Media Engagement Consultant

    The Awesome Web Co

    (Internet industry)

    April 2008Present (1 year 8 months)

    I produce strategies that enable clients to engage with online audiences through blogs, social networks and content sharing sites.

    Usually this begins with mapping the 'buzz' around the brand and evaluating audience sentiment.

    Recommendations are based on clients existing marketing requirements and encourage new techniques to engage meaningfully and effectively with audiences.

    Clients include:
    The National Gallery, London
    British Computer Society (on behalf of Box UK)

  • Web Designer

    The Awesome Web Co

    (Internet industry)

    April 2008Present (1 year 8 months)

    I design websites with social media at their core.

    I advise clients on content approach, how to facilitate conversation and content sharing, and suggest techniques for engaging with audiences across other websites and services.

    Portfolio: http://bit.ly/jennybee-design

  • Social Media Adviser

    Ministry of Justice

    (Government Agency; Government Administration industry)

    May 2008July 2008 (3 months)

    Set up a regular programme of webchats between board members, ministers and MoJ staff. The first being with Permanent Secretary Suma Chakrabarti and promoted to 80,000 staff.

    http://www.peoplemanagement.co.uk/pm/articles/2008/10/ministry-of-justice-chats-to-staff-online.htm

  • Website Account Manager

    HM Department of Health

    (Government Administration industry)

    November 2007April 2008 (6 months)

    Daily maintenance of the Department of Health website, advising communications colleagues on digital media best practice and facilitating web projects.

  • Web Designer

    The National Gallery

    (Museums and Institutions industry)

    September 2004November 2007 (3 years 3 months)

    Managed web projects, liaising with colleagues to agree concept, feasibility and timetable, writing brief outlining project requirements. Evaluate proposed content and produce wireframes, design and I.A. solutions. Ensure approval reached from stake-holders and deliver project on time.

    Actively involved in discussions on strategy for National Gallery web presence; referring to best practice and industry trends to inform approach. Discussions included how to embrace social media, development of podcasting and other subscription services.

    One of a small team undertaking National Gallery website re-design and CMS implementation. Had a key role in selecting CMS vendor and design agency, ensuring the best solution for the organisation was chosen. Worked closely with internal team and external design agency advising on usability best practice and WAI requirements.

  • Executive Director

    Vauxhall St. Peter's Heritage Centre

    (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

    20032004 (1 year )

    Employed to improve the financial situation of Grade II* listed St. Peter’s Church by organising and coordinating arts events and private hires.

    Took a lead role in organising and coordinating several arts events. Helped with promotion and publicity for Arts Council funded Fragrant Flower Festival, coordinated festival staff and volunteers and ensured smooth running of the event.

    Conceived a new brand vision and look and feel. Achieved buy-in from Directors into what was a significant change for the organisation. Produced logo and business stationery and designed and built new website.

  • Web Designer

    Workthing.com

    (Privately Held; Internet industry)

    20002003 (3 years )

    Part of the team that launched a complete site redesign at Workthing.com. Designed pages and contributed to discussions ensuring intuitive navigation and relevant page content.

    Worked closely with the Marketing team to produce innovative online and offline creative including micro sites, interactive banners, newsletters and exhibition promotional material. Worked with external agencies, partner companies and printers to ensure satisfactory results.

    Designed recruitment portals for companies such as yell.com, totallyjewish.com and city-and-guilds.co.uk resulting in successful dual branded sites with improved click through rates.


Jenny Brown’s Education

  • University of the West of England

    BA , Graphic Design , 19972000

    Final year specialism was in digital interaction design. Produced a number of web and cdrom applications. Degree show project was design of an online shop site, exploring notions of personalisation and interaction.


Additional Information

Jenny Brown’s Websites:

Jenny Brown’s Interests:

twitter, using web tools to make art, modernist architecture, electronic music, how things work, the development of the web

Jenny Brown’s Groups:

Museums Computer Group, BIMA, Social Media Club, Tuttle Club

  •    Social Media Mafia
  •    Tweeple
  •    Web Standards Design + Development
  •    Tuttle
  •    Social Media Pros
  •    We Are Social

Jenny Brown’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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