VP of Interactive Marketing at Obvio.us
Greater Seattle Area
- Current
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- VP of Interactive Marketing at Obvio.us
- Advisory Board Member at Media Post Search Insider Summit
- Past
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- Director of Online Marketing at Winshuttle
- Sr. Director of Marketing at Smartsheet.com
- Senior Online Marketing Specialist - Web at Concur Technologies
- SEO Manager at Classmates.com
- SEO Lead at Visible Technologies
- Instructor at Bellevue Community College
- Marketing/Compliance at Perfect Blend
- Graphic Designer/QA Engineer at Infomove
- Recommended
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Jenn Mathews’s Summary
Over 10 years experience in search optimization (SEO) and Social Media Marketing (SMM) with a strong background in online marketing, user interface design, and web development having worked as the SEO Manager for Classmates.com, managing the Online Marketing SEO/SEM at Concur Technologies, and currently Director of Online Marketing at Winshuttle. Excellent verbal communication skills with an ability to work individually on a project or managing a team of up to 10 direct reports. Able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine – am a self-starter with approach to work, an eagerness to consistently meet and exceed objectives and take on more responsibility.
Have been interviewed for various Search Marketing websites and blogs as well as major marketing publications including Marketing Sherpa.
Asked to speak at Search Engine Strategies Conferences, as well as moderating panels for the Search Insider Summits. Currently sit on the board for the Search Insider Summit.
My approach in a work environment is to operate as an individual contributor and step in as needed acting as a moderator or to help individuals come together to solve a problem. When managing I work with each direct report individually to help them obtain their goals effectively offering guidance where needed.
Jenn Mathews’s Specialties:
Natural Search Marketing (SEO) as well as Paid Search Marketing (PPC) and Social media Marketing (SMM) for large corporations.
Experience with dynamic website backend development in a database environment as well as working with CMS systems such as Drupal, MODx, etc.
Working knowledge of HTML, JavaScript, css, asp, with some php.
Familiar with various server types.
Having worked with nurture systems such as Eloqua in conjunction with Salesforce and Dynamics or stand alone.
Jenn Mathews’s Experience
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VP of Interactive Marketing
Obvio.us
(Marketing and Advertising industry)
June 2009 — Present (6 months)
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Advisory Board Member
Media Post Search Insider Summit
(Privately Held; Marketing and Advertising industry)
May 2008 — Present (1 year 7 months)
Started working on the Search Insider Summit's In-House day for the Dec 2008 event. Now a full Advisory Board member I am not only the official tweeter @SISummit but also organized the VIP promotion as well as aiding in gathering a list of VIP's, Speakers, planning the agenda (specifically the in-house day with Dan Perry and Olivier Lemaignen) and taking photos.
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Director of Online Marketing
Winshuttle
(Internet industry)
January 2009 — June 2009 (6 months)
Responsible for Planning, Managing and Operating all Winshuttle’s online properties as well as taking ownership of Online Marketing spend and Budget.
Also Plan, Manage and Execute launch of Community site scheduled to launch May 11, 2009.
Measure and Improve key web metrics as per overall marketing plan
Work with remainder of marketing/company to meet marketing and corp goals. -
Sr. Director of Marketing
Smartsheet.com
(Privately Held; 1-10 employees; Computer Software industry)
2008 — 2008 (less than a year)
• Lead Generation: Maintain and expand lead flow across market segments utilizing SEO, SEM, and offline programs. Work with sales to measure and adjust lead volume, quality, and conversion.
Online Marketing
• Smartsheet.com organic (SEO) and paid search (SEM) programs. Includes managing programs with major search engines, allocating budgets, setting keyword strategy, managing bids, developing creative copy, analyzing results, and optimizing for maximum conversion.
• Collaborate with sales and product management teams to define and market third party affiliate and referral lead generation programs.
Website
• Ownership of navigation structure, branding, and primary messaging on Smartsheet.com Web site
• Writing and management of content, including news, testimonials, periodic marketing-focused blog posts and partner profiles
• Optimize Smartsheet.com and its community content for natural search across major search engines. -
Senior Online Marketing Specialist - Web
Concur Technologies
(Public Company; 201-500 employees; CNQR; Computer Software industry)
2007 — 2008 (1 year )
Responsible for the technical execution, maintenance, and performance of online demand generating and automated lead nurturing programs.
Management of Global SEO and PPC programs:
Natural search optimization
Landing pages, optimizations, testing, etc.
Management of website calls-to-action
Performance, testing, optimization
Reporting
Manage prospect/client response mechanisms
Forms – testing, optimizing, etc.
Campaign Landing Pages – optimization, testing, etc.
Includes creating Lead Source and Campaign Names
General automation of Concur’s online marketing campaigns, and the collection and distribution of associated data:
Reporting
Lead scoring program optimization
Nurture email marketing programming and execution
Cost per lead analysis
Demographic data -
SEO Manager
Classmates.com
(Public Company; Internet industry)
July 2006 — June 2007 (1 year )
Natural Search Engine Optimization
Research and resolve link architecture, html code, content and navigation issues
Identify and implement effective strategies for increasing traffic through organic search listings.
Create and maintain development standards documentation to ensure efficient and accurate implementation of SEO strategies
Continually monitor organic search rankings to maximize traffic and acquisitions
Analyze natural SEO and translate anecdotal or qualitative data into recommendations and plans for revising the natural campaign
Create and review daily, weekly, and monthly sales reports
Keyword research including cataloging and indexing target keyword phrases
Keyword research using both internal and external data sources
Create, categorize, and refine keyword lists based on keyword vs. revenue tracking to drive qualified visitors
Quantify paid campaigns to coincide with natural campaigns
Monetize search traffic through targeted terms>landing pages>revenue -
SEO Lead
Visible Technologies
(Privately Held; 51-200 employees; Internet industry)
2005 — 2006 (1 year )
Hired as an SEO Technician, eventually responsible to entire SEO department managing a team of technicians and responsible for the partnership with at&t after SBC took over.
Wrote customer CRM to help manage client communication, and staff responsibilities. Created system for analytics using Wordtracker, and Webposition Gold 3 then 4.
Designed and developed company website for SEO, and usability. http://www.1stquery.com
Guide sales staff in appropriate sales techniques, and help to close sales by answering any SEO technical questions. -
Instructor
Bellevue Community College
(Educational Institution; Education Management industry)
June 2005 — October 2005 (5 months)
Instructor in Web Development including CSS and Design such as Photoshop courses
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Marketing/Compliance
Perfect Blend
(Privately Held; 11-50 employees; Farming industry)
April 2004 — September 2005 (1 year 6 months)
Roughly 80% of my responsibilities included marketing with some graphics work as well as photography in conjunction with designer on staff; Working with President, and Vice president in designing brochures, flyers, signs, etc. and promotional campaigns such as mailers, sponsorships, events, etc. Designing product labels, and communicating with printer to produce final product packaging.
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Graphic Designer/QA Engineer
Infomove
(Computer Software industry)
September 2000 — January 2001 (5 months)
Designer for Telematics Company. Duties included: Creating Flash Demos; Designed Buttons, and general graphics for website; Designed Buttons and general graphics for product on Windows CE;
Tested for web applications, as well as CE, and GPS tracking systems.
