Jennifer Lau
Art Director at Rosetta
- Location
- New York, New York (Greater New York City Area)
- Industry
- Marketing and Advertising
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Jennifer Lau know in common
- Get introduced to Jennifer Lau
- Contact Jennifer Lau directly
Jennifer Lau's Overview
- Current
-
- Art Director at Rosetta
- Past
-
- Freelance Art Director at The Advertising Council
- Art Director Intern at BBDO
- Art Director Intern at VitroRobertson
- Student at Art Institute of California - San Diego
- Site Monitor at Neopets
- Designer and Team Leader at San Diego Zoo Educational Department
- Education
-
- Art Institute of California - San Diego
- University of California, Riverside
- Recommendations
-
10 people have recommended Jennifer
- Connections
-
282 connections
- Websites
Jennifer Lau's Summary
A conceptual and hardworking integrated art director with technical execution skills. Always gives maximum effort and is unwilling to settle for average work. Incorporates all skills into effective client-focused campaigns. Understands current and emerging trends of Millenials and Generation Y.
Specialties
Photoshop, Illustrator, InDesign, QuarkXPress, Microsoft Office Suite, Basic Flash, Basic Actionscript 3.0, and Basic Dreamweaver
Jennifer Lau's Experience
Art Director
Rosetta
Public Company; 1001-5000 employees; Marketing and Advertising industry
November 2009 – Present (2 years 7 months) New York, NY
- Working with multiple teams on clients such as OfficeMax, Farmer's Insurance, Fleisher's Grass-Fed and Organic Meats, Chase, Valvoline, and Dannon
- Creating concepts for multiple new business pitches - including helping to win Chase's digital A.O.R.
- Designing apps and mobile-optimized websites for multiple iPhone, iPad, Android, and other mobile devices
- Follow trends and emerging technologies - particularly in social media and mobile
- Lead or participate in internal initiatives including the Culture and Engagement team and the Community team
Freelance Art Director
The Advertising Council
Nonprofit; 51-200 employees; Marketing and Advertising industry
September 2009 – November 2009 (3 months) New York, NY
Art Director Intern
BBDO
Public Company; 10,001+ employees; OMC; Marketing and Advertising industry
June 2009 – September 2009 (4 months) New York, NY
- Worked with multiple creative teams on clients such as Bank of America, FedEx, Lowe's, Pizza Hut, Hyatt, Monster.com, and M&M's
- Produced design work for the Jimmie Johnson Foundation sponsored by Lowe's
- Created a radio spot for Bank of America which ran in Atlanta.
- Designed banner ads for Monster.com which will go live online in Canada
- Conceptualized Hyatt banner ads that interacted with each other which the client loved, but the media buy didn't accommodate.
Art Director Intern
VitroRobertson
Privately Held; 51-200 employees; Marketing and Advertising industry
January 2009 – June 2009 (6 months) San Diego, CA
- Conceptualized for campaign pitches, including global pitches and new business
- Worked with multiple creative teams on clients such as Newcastle, ASICS, Kyocera, P.F. Changs, Yamaha, and IHOP
- Conceptualized prints for a new Pei Wei dish which the client chose to continue into focus group testing
Educational Institution; 201-500 employees; Education Management industry
April 2007 – June 2009 (2 years 3 months) San Diego, CA
Created my portfolio with an emphasis on art direction. Also learned about effective copywriting and the marketing side of advertising.
(More details can be found below under Education.)
Site Monitor
Neopets
Privately Held; 51-200 employees; Entertainment industry
July 2004 – June 2009 (5 years)
- Policed the website to keep it a clean and safe place for all users
- Warned, suspended, and froze accounts for violation of Terms and Conditions
- Reviewed conversation filters to identify scammers and pedophiles
- Communicated with heads of monitor and support teams through e-mail and daily reports
Designer and Team Leader
San Diego Zoo Educational Department
January 2009 – April 2009 (4 months)
- Developed concepts for an educational campaign about San Diego's watersheds for 3rd - 5th graders
- Presented ideas and concepts to San Diego Zoo representatives
- Designed approved pieces for production and distribution to local elementary schools
Jennifer Lau's Education
Art Institute of California - San Diego
Bachelor of Science, Advertising
2007 – 2009
Dean's Honor Roll
Activities and Societies: . Student Ad Club - Membership Chair AAF (American Advertising Federation) AIGA (American Institute of Graphic Arts)
University of California, Riverside
Bachelor of Science, Anthropology
2002 – 2006
Studied with an emphasis on Cultural Anthropology and Archaeology, while also learning about Biological Anthropology and Linguistic Anthropology.
Jennifer Lau's Additional Information
- Websites:
- Groups and Associations:
-
The One Club AAF Member
-
- Honors and Awards:
-
San Diego ADDYs 2010 - 2 Student Bronze Awards, Student Gold Award, Student Best In Show
2009 Applied Arts Student Award winner
CMYK Volume 44 - July 2009
San Diego ADDYs 2009 - Student Bronze Awards + People's Choice Award
AAF's Most Promising Minority Student 2009
San Diego ADDYs 2008 - Student People's Choice Award
Contact Jennifer for:
- career opportunities
- new ventures
- expertise requests
- reference requests
- getting back in touch
View Jennifer Lau’s full profile to...
- See who you and Jennifer Lau know in common
- Get introduced to Jennifer Lau
- Contact Jennifer Lau directly
Not the Jennifer Lau you were looking for? View more »
