Experience designer & social media consultant
Brighton, United Kingdom
- Current
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- Experience Designer & Social Media Consultant at Nixon McInnes
- Past
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- Interactive Producer at Designate Communications
- Senior Account Manager at Designate Communications
- Visiting Lecturer at University of Brighton
- Interactive Producer (contract) at National Geographic Channel
- Art Director at Agency.com: interactive TV
- Senior Designer at BBC Worldwide (beeb.com)
- Oneworld.net, Freelance Designer & Developer at Oneworld.net
- Designer at The Multimedia Corporation
- Freelance designer at Cognitive Applications
- Education
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- Kent Institute of Art & Design
- Recommended
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8 people have recommended Jenni - Connections
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273
connections
- Industry
- Online Media
- Websites
Jenni Lloyd’s Summary
Excellent user experience designer with key skills in concept development, interaction design, marketing and project delivery. A strong all-rounder, I combine creative talent and commercial awareness with technical understanding and solid project management skills.
Jenni Lloyd’s Specialties:
social media, social networks & virtual worlds; experience & interaction design; emergent & convergent technologies; widget design & delivery; online marketing; search marketing; email marketing; business information reporting; travel & tourism market (dynamic packaging builds, hotel industry, UK destination marketing); youth market & interaction design for children.
Jenni Lloyd’s Experience
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Experience Designer & Social Media Consultant
Nixon McInnes
(Privately Held; Internet industry)
November 2006 — Present (3 years 1 month)
Strategist, designer and marketer with fifteen years digital experience working across entertainment, travel and financial sectors. A specialist in solutions for social spaces with the ability to deliver measurable results. Current clients include Coca-Cola, T-Mobile and Co-Operative Financial Services.
A key role within a growing Social Media Agency, my responsibilities include:
• Provide strategic consultancy to clients on all aspects of Social Media, Online Marketing and Website Performance Measurement
• Work closely with the Creative Director and design team to develop the user experience alongside the brand experience;
• Develop user centred information architecture and interaction design;
• Develop, conduct and analyse a wide range of user research, including usability evaluations, surveys and onsite analytics;
• Create and deliver compelling reports and presentations to communicate research findings and recommendations;
• Support business development activities and attend networking events, helping to grow and develop Nixon McInnes' reputation and offering;
• Mentor junior team members to ensure consistency in output and develop individual skills
• Organise team meetings and creative activities to facilitate company wide communication, share knowledge and support morale -
Interactive Producer
Designate Communications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2004 — November 2006 (2 years 2 months)
Created specialist digital role within full-service advertising agency. Re-organised online production processes to ensure efficient progress of projects, better management of client expectations and to facilitate development of advanced web solutions. Day-to-day responsibilities included:
• Designing user experience of complex websites, defining and documenting information architecture through wireframes and sitemaps;
• Supporting account handlers in overseeing projects from briefing to completion including management of resources, scheduling and costs;
• Managing analytics requirements from business brief through to implementation and reporting;
• Liaising between account management and development teams, acting as specialist resource for new business pitches, internal education and client meetings.
• Sourcing, implementing and evangelising use of systems to improve processes and expand breadth of services agency offered. -
Senior Account Manager
Designate Communications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2004 — October 2004 (8 months)
Responsible for direction and management of major client accounts for advertising agency. Oversaw the design, production and delivery of database driven web builds, bespoke content management solutions, online advertising, pay-per-click, search engine optimisation and email marketing campaigns. Key requirements of role:
• Develop and maintain good client relationships;
• Deliver strategic insight into client business;
• Propose, cost and plan online marketing solutions;
• Brief projects into design & development team and project manage through to completion;
• Report on results and demonstrate ROI.
Also acted as internal consultant, advising on interactive TV advertising market and running internal education programme on emerging technologies. -
Visiting Lecturer
University of Brighton
(Online Media industry)
2003 — 2004 (1 year )
Taught a web development module to MA students on an Information Science course – consisted of practical sessions in which students were introduced to the technology and processes behind web site production.
Also occasional lecturer to MSc in Digital TV Management & Production -
Interactive Producer (contract)
National Geographic Channel
(Public Company; 501-1000 employees; Broadcast Media industry)
July 2003 — October 2003 (4 months)
Employed to oversee the launch of a HTML-based interactive TV service on the Telewest dTV platform. The finished product overcame the limitations of the platform to provide the user with an entertaining and informative experience that supports NGC’s business objectives and confirms their brand values.
• Gathered requirements and wrote the scoping document and brief;
• Established project plan and set milestones within this. Oversaw the budget;
• Coordinated platform operator, in-house design team and external development agency;
• Developed information architecture, produced wire frames and style guide;
• Managed project to completion and developed maintenance programme. -
Art Director
Agency.com: interactive TV
(Public Company; 51-200 employees; Media Production industry)
June 1999 — January 2002 (2 years 8 months)
Client-facing creative lead for group offering creative, technical and strategic services to clients across the interactive TV spectrum.
• Managed creative production from requirements capture through user modelling, iterative prototyping and on to completion;
• Main internal and external point of contact for projects, managing daily issues, risks and changes, and maintaining documentation;
• Designed and wrote proposal and pitch documents;
• Defined content offering and developed information architecture, producing storyboards and wireframes to illustrate interactive services;
• Collaborated with mobile, web and digital marketing teams to develop integrated digital solutions. -
Senior Designer
BBC Worldwide (beeb.com)
(Public Company; 201-500 employees; Online Media industry)
1997 — 1999 (2 years )
At the time beeb.com was the commercial arm of the BBC’s online activities. I was responsible for creating commercial web sites in support of BBC brands and developing the core beeb.com site as an umbrella for associated commercial activity. I also designed enhanced TV versions of popular programming for the Microsoft webTV UK trials and redeveloped beeb.com content for the ntl and Cable & Wireless walled gardens. As lead designer for ‘Top of the Pops’ I was proud of our nomination for best music business web site at the 1999 Creative & Design Awards.
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Oneworld.net, Freelance Designer & Developer
Oneworld.net
(Online Media industry)
June 1997 — December 1997 (7 months)
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Designer
The Multimedia Corporation
(Media Production industry)
April 1995 — June 1997 (2 years 3 months)
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Freelance designer
Cognitive Applications
(Media Production industry)
1995 — 1995 (less than a year)
Jenni Lloyd’s Education
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Kent Institute of Art & Design
1987 — 1990
Additional Information
Jenni Lloyd’s Websites:
Jenni Lloyd’s Groups:
mashup event: media advertising agencies, Chinwag, Brighton Digital Media Types, BarcampBrighton2
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Web Producers Organization -
Brighton New Media -
Brighton Girl Geeks -
Web Analytics Association -
Brighton -
Agency.com Alumni -
BarCamp Brighton -
User Experience -
UX Brighton -
BBC alumni -
Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR -
Internal Communications UK -
We Are Social -
Measurement Camp London
Jenni Lloyd’s Honors:
Awards
2007 www.WalesinStyle.com - won Designate Best Agency for Web Design Award at Travelution Awards
2006 www.InspirationalWales.com nominated for NLB Visionary Design Award
2003 www.AsWildAsYouWantIt.com voted Site of the Month by Guild of Accessible Web Designers
2003 IVCA Perfect Pitch Awards for interactive television
nominated for outstanding Creative Programme Pitch
1999 Creative & Design Awards
www.totp.beeb.com nominated best music business website
1997 Bologna Children’s Book Fair, New Media Prize
Oxford Children’s Encyclopedia on CD ROM, Winner, Best Children’s Reference
conference presentations
2003 Euro iTV ‘03
presented ‘i-Ads’ a new approach’
2004 Euro iTV ‘04
Presented ‘NGC - Enhancing the Experience’ and also ran a one day workshop to explore the new dynamics between entertainment, technology and business.
Jenni Lloyd’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
