Jennifer Wigal

Current

• Director of Marketing at Delphia Consulting, LLC

Past

• Director, Marketing & Communications at United Way of Metropolitan Nashville
• Marketing Manager at Compupay
• Business Development Coordinator at Arthur J. Gallagher

• Communications Coordinator at Corrections Corporation of America
• Public Relations Intern at Oak Ridge National Laboratory

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Education

• University of Tennessee-Knoxville
• Old Dominion University

Recommended

25 people have recommended Jennifer

Connections

289 connections

Industry

Marketing and Advertising

Websites

• My YouTube Channel

Jennifer Wigal’s Summary

Accomplished marketing communications professional with 12 years of experience in developing effective marketing and public relations strategies for a broad range of products and services. Demonstrated leadership in various industries including payroll, insurance, private corrections, and non-profit.

Jennifer Wigal’s Experience

• Director of Marketing

  Delphia Consulting, LLC

  (Privately Held; Computer Software industry)

  May 2009 — Present (9 months)

  As marketing lead, responsible for the development and implementation of Delphia Consulting’s marketing strategy, including:
  • Lead generation campaigns
  • Planning and managing tradeshows
  • Electronic communications (Web sites, e-mail, and Webinars)
  • Public relations
  • Messaging
  • Market and customer research
  • Social media
  • Customer and prospect nurture campaigns
  • Marketing and sales collateral
  • Partnership marketing
  
  Achievements:
  • Implemented first customer and prospect nurture campaigns

• Director, Marketing & Communications

  United Way of Metropolitan Nashville

  (Non-Profit; Non-Profit Organization Management industry)

  April 2005 — April 2009 (4 years 1 month)

  As department head, responsible for development and management of United Way of Metropolitan Nashville’s marketing communications strategy and ensuring it is consistent with the organization’s strategic plan and adheres to United Way of America (UWA) and UWMN branding standards.
  
  Responsible for:
  • Annual marketing budget
  • Advertising and awareness campaigns
  • Marketing/sales materials (print, electronic, and video) for fundraising campaign and donor relations
  • Messaging
  • Direct mail
  • Annual public opinion research and donor/campaign analysis
  • Campaign and donor affinity group special events
  • Sports and music partnerships
  • Recognition program
  • Public relations
  • Social media
  • Product training
  • Donor communications plans (print and electronic tactics)
  • Statistical evaluation of marketing campaigns
  • Supervising the Marketing & Communications department staff and advertising firm relationship
  • Managing the UWMN Marketing & Communications Committee and United Ways of Tennessee Marketing Committee
  
  Achievements:
  • Reviving organization’s volunteer strategy after a 14-year lapse (LIVE UNITED Days of Action)
  • Implemented first relationship-building marketing strategy using interactive and targeted communications and events
  • Planned and implemented first social media strategy
  • Coordinated the 25th anniversary celebration for UWMN’s most generous donor segment
  • Scored highest departmental customer service rating in the internal customer service survey (2005)

• Marketing Manager

  Compupay

  (Privately Held; Financial Services industry)

  March 1999 — April 2005 (6 years 2 months)

  (Worked for PayMaxx - now Compupay)
  
  Responsible for oversight and implementation of the organization’s internal and external corporate communications and marketing strategy including:
  • Internal and external corporate Web sites
  • Direct mail
  • Sales support materials
  • Customer email and newsletters
  • Public relations
  • Marketing communications plans for new and existing products
  • Internet and print advertising
  • Trade show management
  • Cultivating and providing marketing support to co-branding partners
  • Annual marketing budget
  • Statistically evaluating marketing campaigns and lead activities
  • Database management
  • Supervising staff and working extensively with teams of developers and graphic artists who assist in carrying out the preceding job functions
  
  Achievements:
  • Creating the company’s first national media program which resulted in enhancing PayMaxx’s corporate image as well as garnering national articles in publications such as Accounting Today, Accounting Technology, BusinessWeek, CFO, CNet, CPA Magazine, CPA Technology Advisor, Inc, Smart Business, and HR Magazine
  • Developing 12 Internet-based product and resource launches which resulted in a 60% increase in customer census

• Business Development Coordinator

  Arthur J. Gallagher

  (Public Company; AJG; Insurance industry)

  July 1998 — March 1999 (9 months)

  • Preparing a marketing plan for G2U
  • Creating G2U’s Web site
  • Producing marketing and collateral materials and writing new product proposals
  • Conducting market research
  • Cultivating relationships inside and outside the Arthur J. Gallagher Brokerage Services Division network to foster the development of Generation 2000 Underwriters’ business
  
  Achievements: Developed the first marketing plan for this start-up operation

• Communications Coordinator

  Corrections Corporation of America

  (Public Company; CXW; Law Enforcement industry)

  March 1997 — July 1998 (1 year 5 months)

  Responsible for corporate communications duties including:
  • Writing and editing for various company publications
  • Maintaining content on corporate Web site
  • Developing strategic community relations, media relations and event plans for start up facilities
  • Creating and implementing a corporate employee relations program and administering employee recognition programs
  • Producing and placing employee recruitment ads
  • Conducting research
  • Recruiting and supervising the communications intern and acting as facility start-up liaison for the department
  
  Achievements:
  • Created and implemented the company’s first employee relations program
  • Wrote copy for and maintained the company’s first Web site

• Public Relations Intern

  Oak Ridge National Laboratory

  (Government Agency; 1001-5000 employees; Research industry)

  September 1996 — March 1997 (7 months)

  Responsible for public relations duties including:
  *Science writing
  *Editing
  *Coordination and publicizing of community affairs events
  *Assisting in crisis communications and facility tours

Jennifer Wigal’s Education

• University of Tennessee-Knoxville

  1995 — 1996

• Old Dominion University

Additional Information

Jennifer Wigal’s Websites:

• My YouTube Channel

Jennifer Wigal’s Groups:

Nashville Area American Marketing Association

•    Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web!
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Social Media Marketing
•    United Way Professionals and Alumni
•    Corrections Corporation Alumni
•    CompareHRIS.com HRIS/HRMS Research Center
•    Delphia Consulting Training Center
•    HR.net
•    HR.net Enterprise

Jennifer Wigal’s Honors:

• Accredited in Public Relations, May 2003
• Member, Public Relations Society of America, June 1999 to May 2007
• Public Relations Chair, Public Relations Society of America – Nashville Chapter, January 2002 to January 2003
• Member, Nashville Chapter of American Marketing Association, May 2007 to present
• Member, United Ways of Tennessee Marketing Committee
• Chair, United Ways of Tennessee Marketing Committee, January to December 2007
• Member, Steering Committee, Southeast Regional Conference, 2005 and 2008
• Member, Kappa Tau Alpha, an honor society for journalism and mass communications
• Dean's list

Jennifer Wigal’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch