Jennifer Pricci

Current

• Marketing Manager at EdisonLearning
• Publicity, Marketing & Promotions at PHANTOM POWER PRODUCTIONS

Past

• Marketing Director at Diane Turton, Realtors
• Account Executive (Contract) at Clear Channel Communications, Inc.
• Manager, Marketing & New Business at Eventive Marketing, LLC (An Omnicom Group Company)

• Marketing Coordinator at Simon & Schuster (A Viacom Company)
• Production Assistant at SportsChannel (Inside Racing)

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Education

• Hofstra University
• University of Miami
• Syosset High School

Recommended

27 people have recommended Jennifer

Connections

236 connections

Industry

Marketing and Advertising

Websites

• Download and Print My Resume
• My Blog
• PHANTOM POWER PRODUCTIONS

Jennifer Pricci’s Summary

Director of conceptualization and execution of integrated marketing campaigns on both agency and brand sides. Broadbased 10-year professional background encompasses excellence in merging efforts across marketing and sales, needs analysis and solution-based selling. Program development leverages market research, consumer behavior analysis and the current 360o media landscape, connecting with media-meshing target segments across vertical markets. Expertise in building integrated marketing proposals and sales collateral that communicates inherent value. Reputation for prioritizing consumer insights and delivering savvy brand messaging across effective channels along the decision-to-buy process enhancing brand exposure, recognition, recall and loyalty. Effective manager versed in traditional and progressive marketing practices and all elements of online and experiential marketing. Communications strategist adept in media buying and negotiating and proven public relations outreach. Superior writing skills marked by numerous published credits.

Core Competencies:

• Analysis and presentation of capabilities as they relate to client Integrating Marketing Disciplines
• New Business Proposals
• Client Needs Analysis
• Solution-Based Selling
• Statistics and ROI Analysis
• Market Research
• Consumer Behavior Analysis
• Entertainment Marketing
• Identification of Revenue Generating Opportunities
• Ideation Session
• Leadership & Concept Generation
• SEO & PPC Campaigns
• Web 2.0 & Social Web Marketing
• Web Design
• Brand Style Guides
• Corporate Training
• Project Management
• Microsoft Office Suite Software Expertise; Emphasis High-Impact PowerPoint Design
• Adobe Photoshop
• CMS Softwares Macromedia Contribute, Frontpage and DS2

Download and print my full resume at http://tinyurl.com/JPricciResume

Jennifer Pricci’s Specialties:

Marketing - Publicity - Promotion - Business Development - Entertainment & Media - Consumer Behavior Analysis - Market Research - Online Marketing Disciplines - Marketing in A Down Economy

Jennifer Pricci’s Experience

• Marketing Manager

  EdisonLearning

  (Privately Held; Education Management industry)

  April 2009 — Present (8 months)

  Conceive, develop, and manage messages and projects across all media to support the EdisonLearning brand and drive growth; transform value propositions into actionable programs that meet the needs of key customer targets.

• Publicity, Marketing & Promotions

  PHANTOM POWER PRODUCTIONS

  (Entertainment industry)

  August 1999 — Present (10 years 4 months)

  • Development of corporate identity, brand personality, capabilities and turn-key client solutions.
  • Proprietary integrated program development, execution and proposals.
  • Publicity, marketing and promotional campaign ideation and execution including composition, design, production and distribution of press kits, press releases, bios, one-sheets and all print collateral including graphic design elements.
  • High-profile new business proposal on behalf of small business clients.
  • Development of online marketing initiatives on behalf of clients with emphasis in PPC campaigns and social networking.
  • Relationship building and maintenance of 10,000+ industry contact database.
  • Media and fan base liaison and organization of special events, street teams and guerilla marketing programs.
  • HTML Newsletter development, distribution and e-list collection and management.

• Marketing Director

  Diane Turton, Realtors

  (Real Estate industry)

  April 2007 — March 2009 (2 years )

  • Development and execution of all marketing strategies and unconventional marketing programs to dramatically enhance and reinforce company brand and sales while adhering to budgetary constraints
  • Develop online media strategies including PPC & SEO, email marketing, lead generation and CRM management
  • Analyze web traffic trends via Google Analytics
  • Manage ROI across campaigns
  • Web analyst acting as liaison between company and software development team with focus on end-user needs
  • Provide leadership and development of marketing team; service individual, customized marketing needs of 25 sales managers and 500 full-time agents
  • Work with media outlets to place articles and appearances
  • Negotiate with media sales reps to buy and place advertising on behalf of corporate and 23 sales offices
  • Design of print ads, print collateral and signage in Adobe Photoshop

• Account Executive (Contract)

  Clear Channel Communications, Inc.

  (Public Company; CCU; Broadcast Media industry)

  2007 — 2007 (less than a year)

  Temporarily employed to enhance Z100 New York's client offerings to include greater experiential marketing and sponsorship activation packages and ultimately enhance integrated marketing solutions across stations and mediums, particularly online.
  
  Z100 is America's #1 radio station and is part of the Clear Channel family which in the New York market includes WAXQ-FM (Classic Rock), WKTU-FM (Rhythmic), WLTW-FM (AC) and WWPR-FM (Urban).

• Manager, Marketing & New Business

  Eventive Marketing, LLC (An Omnicom Group Company)

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  April 2005 — December 2006 (1 year 9 months)

  • Composition and design of capabilities presentations, case studies, new business proposals, presentations and sell sheets.
  • Strategic development of experiential marketing campaigns including event elements and activation of sports and entertainment sponsorships, mobile marketing programs, in-store promotions and adult and lifestyle events.
  • Anticipate and identify new business opportunities based on market segment analysis
  • Execution and analysis of market research to develop effective strategy and direction including market segmentation and trends analysis, consumer behavior analysis and Simmons Market Research Database reports.
  • Generate copy for direct mail pieces and other collateral, e-mail campaigns, newsletters, and print and online ads.
  • Project management; Manage creative coordinators and vendors.
  • Complete web redesign.

• Marketing Coordinator

  Simon & Schuster (A Viacom Company)

  (Publishing industry)

  September 2000 — September 2001 (1 year 1 month)

  • Provide support for nationwide sales force of 90+ individual representatives and agencies
  • Oversee the creation of catalogs, flyers, blads and organization of direct mail and other collateral activities
  • Liaison between marketing, editorial and sales teams
  • Coordination of on-site presence at trade shows

• Production Assistant

  SportsChannel (Inside Racing)

  (Broadcast Media industry)

  August 1992 — October 1994 (2 years 3 months)

  • Stage director for SportsChannel programs Thoroughbred Action and Inside Racing, liaison between control and studio
  • Research odds and other racing statistics to aid production and Chyron operator
  • Attending to needs of talent and special celebrity guests
  * Seasonal employment as needed.

Additional Information

Jennifer Pricci’s Websites:

• Download and Print My Resume
• My Blog
• PHANTOM POWER PRODUCTIONS

Jennifer Pricci’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Online marketing
•    Consultants Network
•    eMarketing Association Network
•    The Economist Newspaper readers
•    ThoseinMedia
•    Music & Marketing
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Online Marketing Network
•    Music and Entertainment Professionals
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Future Social Media

Jennifer Pricci’s Honors:

Professional Training & Seminars

• Getting ROI From Social Media; HubSpot, 2008
• Marketing in A Down Economy; HubSpot, 2008
• SES Conference: Search Engine Marketing & SEO, 2008
• Adobe Photoshop Conference; SkillPath, 2008
• Solution-Based Sales & Marketing; Clear Channel University, 2007
• PowerPoint Conference; SkillPath, 2006
• Customer-Focused Selling; Global Sales Alliance, 2005

Professional and Academic Achievements

• Phi Beta Kappa
• Lambda Pi Eta Communications Honors Society
• Psi Chi Psychology Honors Society
• Academic Scholarships, Dean’s List Award recipient
• Multitude of freelance publishing credits (Available for review on request)
• Media placements: Good Morning America, Rachel Ray, Tony Danza, Hardball with Chris Matthews, FHM, New York Post, Long Island Newsday, Asbury Park Press, Q104.3, www.q1043.com, Z100, etc.
• Industry Commentator Bon Jovi: The Inside Story DVD (Chrome Dreams, 2003)

Jennifer Pricci’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch