Jennifer Masada

University of Iowa -- Director of Strategic Communications, Graduate College

Iowa City, Iowa Area
Higher Education

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Jennifer Masada's Overview

  • Director of Strategic Communications, Graduate College at The University of Iowa
  • Owner Designer at Latticework Studio
  • Marketing Manager at New Pioneer Co-op
  • Senior Associate at Differentiation Strategies, Inc. (now Advancement Resources)
  • Editing, Production Manager at Epley Research & Consulting
  • KCHS

460 connections


Jennifer Masada's Summary

Strategic communications professional in higher education.


Creating communications, measuring the results, and applying changes as necessary.

Focusing on fostering constituent relations with a diverse audience (including potential and current students, alumni, prospective and current donors, legislators, faculty and staff, and other stakeholders).

Working to build and enhance a brand identity that reflects the institution's mission to educate, serve, and innovate through graduate education.

Jennifer Masada's Experience

Director of Strategic Communications, Graduate College

The University of Iowa

Educational Institution; 10,001+ employees; Higher Education industry

2003Present (11 years)

I work with a team at the UI Graduate College to answer this question:

What does UI graduate education contribute?

UI graduate students and faculty ask questions and investigate possibilities. Their work uncovers knowledge that provides practical solutions for everyday problems to heal us, clean our planet, bring us together, help us reshape industries and cities, and more.

My job? I help UI grad students and faculty tell these stories of discovery.

Owner Designer

Latticework Studio

May 1994Present (20 years 5 months)

Latticework Studio produces marketing and public relations results for churches and musicians.
Its sister studio, Ebb & Flow Music, offers private lessons in flute, piano, composition, and theory. Sessions are tailored to each individual's interests, goals, and learning style.

Marketing Manager

New Pioneer Co-op

Privately Held; 51-200 employees; Food & Beverages industry

19982002 (4 years)

Developed and implemented a marketing plan for a second retail location for a natural foods cooperative.

Senior Associate

Differentiation Strategies, Inc. (now Advancement Resources)

19961998 (2 years) Cedar Rapids, Iowa

Listened to leaders in Fortune 500 companies in order to provide strategies for effective communication with their stakeholders.

Editing, Production Manager

Epley Research & Consulting

Privately Held; 1-10 employees; Market Research industry

19931996 (3 years) North Liberty, Iowa

Edited and produced visual and verbal reports of qualitative research for Fortune 500 clients.

Jennifer Masada's Organizations

  • New Song Episcopal Church

    • January 2010 to Present

    Serve as a priest in a shared-ministry church, New Song Episcopal in Coralville, Iowa. New Song is part of the Episcopal Diocese of Iowa, within the national Episcopal Church and the larger, world-wide Anglican Communion.

Jennifer Masada's Projects

  • Village Project

    • 2002 to 2005

    The corporation hopes to construct a community center which will enable the linkage of diverse individuals, associations and institutions. This will include, but is not limited to: the arts, human services, city educational and recreational services, and business, religious, and civic endeavors that strengthen those community partnerships.

  • University of Iowa Graduate College Spring 2013 news magazine

    • January 2013 to March 2013
    Team Members: Jennifer Masada

    University of Iowa graduate students and faculty make discoveries and contribute creative works that enrich our lives.

    In this issue, read about Jacob Elkins, a recent UI graduate student whose research on hip implants won a finalist award in the nation's top dissertation competition.

  • New Pioneer Natural Foods Cooperative, Coralville location

    • May 1998 to June 2002
    Team Members: Jennifer Masada, Denise Chevalier, Ben Nauman, Rebecca Bergus

    I partnered with the National Cooperative Grocers' Association to complete market research for a second retail location for New Pioneer Cooperative. I created a five-year marketing plan for the organization, including branding, logo, member/customer acquisition and retention, product awareness and education campaigns, newsletter and web site redesigns.

Jennifer Masada's Skills & Expertise

  1. Community Outreach
  2. Higher Education
  3. Non-profits
  4. Editing
  5. Writing
  6. Teaching
  7. Strategic Communications
  8. Media Relations
  9. Marketing Communications
  10. Publications
  11. Brand Development
  12. Graphic Design
  13. Photography
  14. Music
  15. Social Media
  16. Nonprofits
  17. Public Speaking
  18. Journalism
  19. Creative Writing
  20. Research
  21. Leadership
  22. Marketing
  23. Social Networking
  24. Copy Editing
  25. Event Planning
  26. Fundraising
  27. Copywriting
  28. Newsletters
  29. Press Releases
  30. Advertising
  31. Adobe Creative Suite
  32. Volunteer Management
  33. AP Style
  34. Storytelling
  35. Proofreading
  36. WordPress
  37. Alumni Relations
  38. Web Content Management
  39. Public Relations
  40. Music composition
  41. Flute
  42. Grant Writing
  43. Event Management
  44. Social Media Marketing
  45. Facebook
  46. Publishing
  47. InDesign

View All (47) Skills View Fewer Skills

Jennifer Masada's Education

University of Iowa

Ph.D., Music Composition


Activities and Societies: Composer's Forum, Collegium (early music ensemble--viola da gamba), Cantores (medieval chant)

University of Nebraska at Omaha

BM, Music Composition


Hastings College



Activities and Societies: Kappa Rho


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