Jennifer Lind

Current

Jr. Interactive Account Executive at TMP Directional Marketing

Past

Interactive Service Coordinator at TMP Directional Marketing
Client Communications Specialist - Online at Resources Unlimited

Education

Rasmussen College
Iowa State University

Recommended

6 people have recommended Jennifer

Connections

87 connections

Industry

Marketing and Advertising

Websites

Jennifer Lind’s Summary

Jennifer Lind’s Specialties:

Internet Marketing, Email Marketing, Interactive Project Management, Product Marketing, Internet Content Writing, SEO, PPC, Analytics Tools, Internet Yellowpages, Data Feeds, HTML, Blogs. Advanced understanding of DiSC Behavioral Profile and Dr. Edward de Bono's Thinking Methods.

Jennifer Lind’s Experience

Jr. Interactive Account Executive

TMP Directional Marketing

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

March 2008 — Present (5 months)
Interactive Service Coordinator

TMP Directional Marketing

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

May 2007 — March 2008 (11 months)

Responsible for placing interactive advertising with vendors and managing current campaigns by troubleshooting issues and communicating closely with vendor, account team, finance, marketing, and other stakeholders. Managed PPC campaigns for Fortune 500 companies and optimized multi-million dollar online media placements. Provided reporting and analysis on monthly campaign performance and made recommendations on campaign optimization techniques.

Placed & managed online advertising primarily with Superpages, Citysearch, Yellowpages, Dex, Google, etc. Products include: PPC and fixed placement campaigns, dealer websites, local feed distribution, etc.
Client Communications Specialist - Online

Resources Unlimited

(Privately Held; 1-10 employees; Professional Training & Coaching industry)

February 2005 — May 2007 (2 years 4 months)

Responsible for increasing sales from repeat clients by building our email marketing and autoresponse programs. Managed company websites by posting and updating training events on public events calendar, updating content frequently, and building pages for new products and services. Researched topics and created and managed content on company blog. Created and submitted advertising copy and graphic advertisements to industry-specific publications. Created and maintained print brochures, catalogs, PowerPoint slides, and flyers.

Jennifer Lind’s Education

Rasmussen College

Internet Marketing 2008 — 2008
Iowa State University

BA, English Rhetoric, Composition, & Professional Communication & Minor in Technical Communication, 2000 — 2004

- Emphasis on Business and Technical Editing, Website Design, Graphic Communication in Business and Technical Writing, Argumentative Writing, Visual Communication, and Rhetoric Analysis.