Jennifer Lind

Current

• Jr. Interactive Account Executive at TMP Directional Marketing

Past

• Interactive Service Coordinator at TMP Directional Marketing
• Client Communications Specialist - Online at Resources Unlimited

Education

• Benedictine University
• Rasmussen College
• Iowa State University

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Recommended

6 people have recommended Jennifer

Connections

119 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Twitter

Jennifer Lind’s Summary

Jennifer Lind’s Specialties:

Internet Marketing, Email Marketing, Interactive Project Management, Product Marketing, Internet Content Writing, SEO, PPC, Analytics Tools, Internet Yellowpages, Data Feeds, HTML, Blogs. Advanced understanding of DiSC Behavioral Profile and Dr. Edward de Bono's Thinking Methods.

Jennifer Lind’s Experience

• Jr. Interactive Account Executive

  TMP Directional Marketing

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  March 2008 — Present (1 year 5 months)

  Manage local search campaigns for corporate level clients, representing New York, Cleveland, and Atlanta offices. Advertising placement products include: SEM, SEO, Internet Yellow Pages, Mobile Directory Assitance, IYP Pay Per Call and Pay Per Click, Banner Ads, Web services, etc.
  
  Duties include daily management of assigned accounts, recommending emerging media channels to existing clients, optimizing campaigns for better performance, analyzing monthly analytics, exploring opportunities to add enhancements or restructure bidding and positioning to ensure that client is meeting the desired ROI.

• Interactive Service Coordinator

  TMP Directional Marketing

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  May 2007 — March 2008 (11 months)

  Responsible for placing interactive advertising with vendors and managing current campaigns by troubleshooting issues and communicating closely with vendor, account team, finance, marketing, and other stakeholders. Managed PPC campaigns for Fortune 500 companies and optimized multi-million dollar online media placements. Provided reporting and analysis on monthly campaign performance and made recommendations on campaign optimization techniques.
  
  Placed & managed online advertising primarily with Superpages, Citysearch, Yellowpages, Dex, Google, etc. Products include: PPC and fixed placement campaigns, dealer websites, local feed distribution, etc.

• Client Communications Specialist - Online

  Resources Unlimited

  (Privately Held; 1-10 employees; Professional Training & Coaching industry)

  February 2005 — May 2007 (2 years 4 months)

  Responsible for increasing sales from repeat clients by building our email marketing and autoresponse programs. Managed company websites by posting and updating training events on public events calendar, updating content frequently, and building pages for new products and services. Researched topics and created and managed content on company blog. Created and submitted advertising copy and graphic advertisements to industry-specific publications. Created and maintained print brochures, catalogs, PowerPoint slides, and flyers.

Jennifer Lind’s Education

• Benedictine University

  MBA , Marketing , 2008 — 2012 (expected)

• Rasmussen College

  Internet Marketing 2008 — 2008

• Iowa State University

  BA , English Rhetoric, Composition, & Professional Communication & Minor in Technical Communication , 2000 — 2004

  - Emphasis on Business and Technical Editing, Website Design, Graphic Communication in Business and Technical Writing, Argumentative Writing, Visual Communication, and Rhetoric Analysis.

Additional Information

Jennifer Lind’s Websites:

• My Company
• My Blog
• Twitter

Jennifer Lind’s Interests:

bicycling, blogging, internet marketing, scrapbooking, camping, German Shepherd Dog owner

Jennifer Lind’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch