Jr. Interactive Account Executive at TMP Directional Marketing
Greater Minneapolis-St. Paul Area
Jr. Interactive Account Executive at TMP Directional Marketing
Greater Minneapolis-St. Paul Area
Internet Marketing, Email Marketing, Interactive Project Management, Product Marketing, Internet Content Writing, SEO, PPC, Analytics Tools, Internet Yellowpages, Data Feeds, HTML, Blogs. Advanced understanding of DiSC Behavioral Profile and Dr. Edward de Bono's Thinking Methods.
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
March 2008 — Present (1 year 5 months)
Manage local search campaigns for corporate level clients, representing New York, Cleveland, and Atlanta offices. Advertising placement products include: SEM, SEO, Internet Yellow Pages, Mobile Directory Assitance, IYP Pay Per Call and Pay Per Click, Banner Ads, Web services, etc.
Duties include daily management of assigned accounts, recommending emerging media channels to existing clients, optimizing campaigns for better performance, analyzing monthly analytics, exploring opportunities to add enhancements or restructure bidding and positioning to ensure that client is meeting the desired ROI.
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
May 2007 — March 2008 (11 months)
Responsible for placing interactive advertising with vendors and managing current campaigns by troubleshooting issues and communicating closely with vendor, account team, finance, marketing, and other stakeholders. Managed PPC campaigns for Fortune 500 companies and optimized multi-million dollar online media placements. Provided reporting and analysis on monthly campaign performance and made recommendations on campaign optimization techniques.
Placed & managed online advertising primarily with Superpages, Citysearch, Yellowpages, Dex, Google, etc. Products include: PPC and fixed placement campaigns, dealer websites, local feed distribution, etc.
(Privately Held; 1-10 employees; Professional Training & Coaching industry)
February 2005 — May 2007 (2 years 4 months)
Responsible for increasing sales from repeat clients by building our email marketing and autoresponse programs. Managed company websites by posting and updating training events on public events calendar, updating content frequently, and building pages for new products and services. Researched topics and created and managed content on company blog. Created and submitted advertising copy and graphic advertisements to industry-specific publications. Created and maintained print brochures, catalogs, PowerPoint slides, and flyers.
MBA , Marketing , 2008 — 2012 (expected)
Internet Marketing 2008 — 2008
BA , English Rhetoric, Composition, & Professional Communication & Minor in Technical Communication , 2000 — 2004
- Emphasis on Business and Technical Editing, Website Design, Graphic Communication in Business and Technical Writing, Argumentative Writing, Visual Communication, and Rhetoric Analysis.
bicycling, blogging, internet marketing, scrapbooking, camping, German Shepherd Dog owner