Senior Digital Producer at Soap Creative
Sydney Area, Australia
- Current
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- Senior Digital Producer at Soap Creative
- Past
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- Digital Producer at Soap Creative
- Producer at RMG Connect
- Creative Services Manager at Eyeblaster
- Education
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- University of New South Wales
- University of Sydney
- Recommended
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13 people have recommended Jennifer - Connections
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186
connections
- Industry
- Marketing and Advertising
- Websites
Jennifer Lam’s Summary
Jennifer is an über organised digital producer with over 5 years experience in the online media industry. With a strong creative background and solid technical knowledge, she is results-driven and passionate about interactive advertising and production processes.
She is particularly interested in process documentation, business, client & team communication and producing world-class creative.
Between the hours of 10pm and 3am on a weekday and on weekends, Jennifer is also a food blogger, an entrepreneur, author, photographer, wanna-be dressmaker, emoticons collector, shopaholic and an avid golfer.
Jennifer Lam’s Specialties:
online advertising, online media, digital media, social media, information architecture, SEO, resource planning, financial management and control, functional specifications documentation, best practices, QA, gantt charts, production schedules, scope of works, rich media, ad-servers, trafficking
Jennifer Lam’s Experience
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Senior Digital Producer
Soap Creative
(Privately Held; Online Media industry)
December 2008 — Present (8 months)
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Digital Producer
Soap Creative
(Privately Held; 11-50 employees; Online Media industry)
February 2008 — November 2008 (10 months)
• Project & account management on clients such as 20th Century Fox, ARIA Awards, Tourism WA, Bacardi Lion, National Geographic Kids, Unilever (Lipton) and more.
• Involvement in entire campaign cycle from vision and scope, architecture and design through to production and validation, deployment and reporting. -
Producer
RMG Connect
(Public Company; 51-200 employees; Marketing and Advertising industry)
December 2006 — October 2007 (11 months)
• Project management on clients such as Kellogg, Vodafone, Proctor & Gamble, Kraft, Thrifty & Kleenex
• Manage production floor, working closely with the creative director, creative group heads, art directors, designers, flash developers, programmers and copywriters
• Resources and financial planning & control
• Author functional specifications documentation & deliverables including scope of works, project plans, budget estimates, production schedules & information architecture (wireframes, sitemaps and SEO)
• Liaise with third-party suppliers such as publishers, ad-servers, media agencies & back-end development specialists
• Oversee entire campaign process from conceptualisation through to delivery & reporting
• Supervise associate producers & establish WIP meetings with accounts & production team
• Control best practices and run QA -
Creative Services Manager
Eyeblaster
(Privately Held; 51-200 employees; Online Media industry)
April 2005 — December 2006 (1 year 9 months)
• Identify market trends & assist agencies with developing creative opportunities
• Proactively communicate best practices to creative agencies
• Manage internal workflow by developing reporting methodologies & documentation
• Open, organise & maintain client accounts
• Co-ordinate the creation & execution of campaigns
• Conduct training sessions with media, creative agencies & publishers
• Introduce & educate clients to new features, products & capabilities
• Conduct creative briefing
• Examine Flash assets are built to publisher specifications
• Assist with Flash development & provide recommendations on feasibility
• Assist publishers with trafficking campaigns & problem solve live technical issues
• Develop presentations, show reels, demos & rich media Flash ads for direct advertisers
Jennifer Lam’s Education
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University of New South Wales
Graduate Diploma in Commerce , Marketing , 2005 — 2006
Subjects taken:
• Business communication, ethics and practice
• Managing for value creation 1 & 2
• Marketing communication and promotion
• Customer and market analysis
• Marketing management and strategy
• Advertising and sales promotion
• Product and brand management -
University of Sydney
Bachelor of Design Computing , 2002 — 2004
Awards
• Dean's Honour List in Year 1, 2 & 3 (Distinction average)
• Golden Key International Honour Society (Top 15% of undergraduates)
Subjects taken
• Year 1 (design computing studio 1a, understanding design, interactive multimedia
design, digital image and representation, graphic design, CAD modelling, web-based design information systems, software development, design computing studio 1b)
• Year 2 (3d modelling and photorealism, knowledge based design, history of animation, digital video, real time 3d multimedia, systems analysis and design, product modelling, computer supported collaborative design, advanced interactive multimedia design, database management, designing with colour 1)
• Year 3 (marketing principles, electronic marketing, principles of 3d animation, life-cycle integrated design computing studio, advanced technology integrated design computing studio, designing with colour 2)
Additional Information
Jennifer Lam’s Websites:
Jennifer Lam’s Interests:
food, fine dining, all-things gastronomical, photography, blogs, digital, online media, advertising, social media, marketing, new technologies, fashion, shopping, jewellery, investing, property, stock exchange, dressmaking, entrepreneurship, business, strategy, publishing, management, golf
Jennifer Lam’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
