Jennifer Kim

Jennifer Kim

VP, Integrated Strategy - Agency Principle at Sigma Group

Greater New York City Area

Current
  • VP, Integrated Strategy / Agency Principle at Sigma Group
Past
Education
  • Carnegie Mellon University
Connections
235 connections
Industry
Marketing and Advertising

Jennifer Kim’s Summary

Integrated Marketing Strategist with 15+ years experience in digital, emerging media and traditional advertising and brand development for Fortune 500 companies. Dedicated to innovation, currently leading the collaborative integration of traditional, social and new emerging media and marketing practices to help brands embrace, engage and communicate with consumers in smart and effective ways.

STRENGTHS
- Integrated Marketing
- Social Media Marketing
- Hands-on Experience with all Media Channels and Disciplines
- Brand Development
- Customer/Market Insight
- Analytical Thinker/ROI-Driven Decision Maker
- Effective Team Leader & Mentor

Jennifer Kim’s Specialties:

Strategic Planning, Media Planning & Buying, Advertising, Market Analysis, Market Expansion, Brand Audit, Direct Response, Interactive/Digital Marketing, Campaign Management, Engagement Mapping, Social Media


Jennifer Kim’s Experience

  • VP, Integrated Strategy / Agency Principle

    Sigma Group

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    October 2006Present (3 years 3 months)

  • Director of Strategic Communications

    Sigma Group

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    20032006 (3 years )

  • Media Director

    Sigma Group

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    October 20012003 (2 years )

  • Account Supervisor

    Cline Davis & Mann

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    January 2001October 2001 (10 months)

  • Associate Partner

    Young & Rubicam

    (Public Company; Marketing and Advertising industry)

    August 1997May 2000 (2 years 10 months)

  • Media Supervisor

    Young & Rubicam

    (Public Company; Marketing and Advertising industry)

    June 1995August 1997 (2 years 3 months)

  • Senior Media Planner

    Ogilvy & Mather

    (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

    June 1993June 1995 (2 years 1 month)


Jennifer Kim’s Education

  • Carnegie Mellon University

    19891993


Additional Information

Jennifer Kim’s Groups:

Ad Council Member at Association for Downloadable Media

  •    Association for Downloadable Media
  •    ThoseinMedia
  •    Social Media Marketing
  •    Ogilvy: Past, Present & Future
  •    Young & Rubicam Alumni in the world
  •    Fuel for Thought
  •    Strategic Marketing Excellence
  •    White House

Jennifer Kim’s Contact Settings

Interested In:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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