
VP, Integrated Strategy - Agency Principle at Sigma Group
Greater New York City Area

VP, Integrated Strategy - Agency Principle at Sigma Group
Greater New York City Area
Integrated Marketing Strategist with 15+ years experience in digital, emerging media and traditional advertising and brand development for Fortune 500 companies. Dedicated to innovation, currently leading the collaborative integration of traditional, social and new emerging media and marketing practices to help brands embrace, engage and communicate with consumers in smart and effective ways.
STRENGTHS
- Integrated Marketing
- Social Media Marketing
- Hands-on Experience with all Media Channels and Disciplines
- Brand Development
- Customer/Market Insight
- Analytical Thinker/ROI-Driven Decision Maker
- Effective Team Leader & Mentor
Strategic Planning, Media Planning & Buying, Advertising, Market Analysis, Market Expansion, Brand Audit, Direct Response, Interactive/Digital Marketing, Campaign Management, Engagement Mapping, Social Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2006 — Present (3 years 3 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2003 — 2006 (3 years )
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2001 — 2003 (2 years )
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 2001 — October 2001 (10 months)
(Public Company; Marketing and Advertising industry)
August 1997 — May 2000 (2 years 10 months)
(Public Company; Marketing and Advertising industry)
June 1995 — August 1997 (2 years 3 months)
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
June 1993 — June 1995 (2 years 1 month)
1989 — 1993
Ad Council Member at Association for Downloadable Media