Jennifer Hill Robenalt

Current

Editor and Producer at Soul Lab Media
Principal at Hoopla Media & Communications

Past

Writer/Screenplay Consultant/Film PR at Writer
PR at AMD
PR at UT Performing Arts Center

PR at GCI Read-Poland
Owner at Jennifer Hill Public Relations
Senior PR Representative at MEM/Hubble Communications
Editor at The Gravy

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4 more...

Education

Emerson College
McCallum High School
St. Louis Catholic School

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Recommended

23 people have recommended Jennifer

Connections

236 connections

Industry

Public Relations and Communications

Websites

Jennifer Hill Robenalt’s Summary

I wear a few (complementary) hats. I a communications pro with over 18 years of experience working with start-ups, authors, non-profits, entrepreneurs and Fortune 500 companies. I am also a freelance writer, blogger, screenwriter and producer whose media company, Soul Lab Media, focuses on bringing entertaining, inspiring and cool content to the world.

I teach small to medium-sized businesses/individuals on how to use Web 2.0 tools, including blogging, to grow business and offset the cost of traditional marketing and PR methods. Along with colleague Nettie Hartsock, we operate "B" is for Blog, LLC and conduct classes. I am a media trainer preparing spokespeople for interviews.

In 1999, as President of Jennifer Hill Public Relations (JHPR) located in downtown Austin, I landed over 35 accounts in a two-year period including Clark Wilson Homes, Fine Line Features, Girlstart and the Texas Book Festival. In 2001, JHPR was acquired by GCI Read-Poland, Texas’ oldest public relations firm. In March 2002 I started Hoopla where I worked with a variety of clients including Alliance Abroad Group, Anthony Nak Fine Jewelry, House of Tutors, Meringue Design, etc.

From 2003-2007 I put Hoopla on hold working as the PR Manager for the UTexas Performing Arts Center, then as a Sr. Public Relations Rep for Advanced Micro Devices (AMD)—Intel’s primary competitor.

At AMD I oversaw the PR measurement and analysis program. I also lead the broadcast communications program and was the liaison for video news releases and b-roll packages for national/international distribution. I was also brought in for special projects with International and Internal Communications, and Digital Media & Entertainment.

I have secured media coverage for clients in media outlets including The Oprah Winfrey Show, The Dallas Morning News, The Hollywood Reporter, Glamour, Good Morning America, Cosmo Girl, CNN, The Boston Globe, The New York Times, Newsweek and The Wall Street Journal.

Jennifer Hill Robenalt’s Specialties:

Hoopla’s primary range of services includes:
• Web 2.0/Blog Training; Digital Media Strategy
• Speechwriting
• Media Training
• Communications Program Auditing
• Public and Media Relations Plan Development
• Strategic Communications Consulting
• PR Training for Small- and Medium-Sized Businesses
• Professional Writing / Screenplay Analyst and "Doctor"

Jennifer Hill Robenalt’s Experience

Editor and Producer

Soul Lab Media

(Media Production industry)

January 2007 — Present (3 years 2 months)

Soul Lab is both a blog at www.jenniferhr.wordpress.com and a radio show at www.blogtalkradio.com/jenniferhr. I write and talk about anything that interests me. From books to pop culture, and from mind/body/soul to parenting-- it's an online media outlet attracting an eclectic, intelligent and diverse group of readers and listeners.
Principal

Hoopla Media & Communications

(Public Relations and Communications industry)

2002 — Present (8 years )

• Provide media training, professional writing and strategic communications counsel for a wide variety of clients including filmmakers, authors, consumer companies and non-profits
• Work closely with other communications professionals to develop business and provide educational and professional development opportunities for entrepreneurs and businesses
• Conduct educational Web 2.0 workshops for businesses focusing on digital media strategy including blogging and social networking
• Conduct online PR campaigns for select clients which include researching and establishing relationships with appropriate blogs and online media
• For more information, please visit http://www.hooplamedia.com
Writer/Screenplay Consultant/Film PR

Writer

(Public Relations and Communications industry)

1976 — 2008 (32 years )

Published in Austin Woman Magazine, Austin Monthly, Austin American-Statesman, The Boston Reporter, Travel New England, Air Travel Journal; Publicity Director, Boston and Cambridge college campuses for Paramount Pictures; Story Analyst for screenplays, plays and books for LA film companies including Spelling Films International, Turner Pictures, Tri Star Pictures and Keystone Entertainment; Selected by Lynda Obst (producer, Sleepless in Seattle, The Fisher King, Contact, The Siege) to serve as scout for up and coming screenwriters from Texas; Taught screenwriting and film publicity workshops for South by Southwest Film Conference, Reel Women, University of Texas Filmmakers Alliance and Society for Cinema Studies Conference; PR and Celebrity Coordinator for the Big Stinkin' International Improv and Sketch Comedy Festival; Secured and coordinated the casts of MAD TV, KING OF THE HILL and WHOSE LINE IS IT ANYWAY to appear at the Paramount Theater in Austin, Texas; Coordinated/moderated industry panel discussions including "Texas Writers, Texas Films" to benefit the Austin Film Society featuring screenwriters and producers from Texas; "Heroes and Villains: A Study in Character" with the writers of "Forrest Gump," "Braveheart", "Moll Flanders" and several others; Served as Austin PR rep for Fine Line Features films including “Passion in the Desert,” “Let’s Talk About Sex” and “Wild Man Blues” (a documentary about Woody Allen); Created partnership with Time Warner and the Cartoon Network to secure the first Texas appearance of the POWERPUFF GIRLS for the Girlstart anniversary event; Created promotional event featuring talent from SURVIVOR OUTBACK and Alexa Vega from SPY KIDS to benefit Girlstart; Served on the boards of two important film organizations, Cinemaker Co-op and Reel Women; Served on Communications Committee for Austin Film Society; Conference Director for the 1996 Austin Heart of Film Screenwriters Conference; Independent story analyst and script doctor
PR

AMD

(Public Company; AMD; Semiconductors industry)

2003 — 2006 (3 years )

• Developed, coordinated and lead special public relations projects for corporate division of Fortune 500 company—Intel’s primary competitor
• Lead Executive Visibility program designed to strategically manage all public relations opportunities for CxO level executives
• Headed public relations initiatives for company design centers including Corporate Fellows program, partner press releases, and design center openings
• Created and managed budgets for $300K measurement program as well as select communications projects
• Established critical goals which met the needs of segment product marketing departments; establish and met complex metrics; created and managed budgets for special projects
• Managed projects with vendors and agencies to develop and implement core media relations activities including scheduling briefings with key company spokespeople, created measurement metrics which demonstrated essential ROI, and oversaw media and presentation trainings
• Coordinated top tier media outlets program across Desktop, Mobile and Server/Workstation segments
• Supported special projects for Digital Media and Entertainment initiatives, including promoting AMD’s commitment to providing high-performance chip technology which enables Lucasfilms, Dreamworks and Troublemaker Studios productions
• Served as back-up for International PR Manager and handle regional requests from segments in Europe, Asia and Latin America
• Oversaw key distribution, measurement and analysis protocols and vendors including PR Newswire, BusinessWire, PR Trak, ImpactWatch, Bacon's/Media Map, The Newsmarket and other essential tools of the trade
• Wrote a variety of public relations deliverables including press releases, talking points and Q&As
• Drove broadcast program including writing and producing video news releases and b-roll packages
PR

UT Performing Arts Center

(Public Relations and Communications industry)

2003 — 2004 (1 year )

• Writer/Editor: Created all press materials for performances and organization initiatives including educational and fundraising programs; Served as editor of performance programs and institutional newsletters; wrote advertising copy for print and broadcast outlets; worked closely with graphic design team to create dynamic collateral materials; wrote content for website and served as administrator
• Marketing: Worked closely with Marketing Director to create print and broadcast ad copy; wrote scripts for PSAs and radio spots; worked with promotional partner, Time Warner, to create video package for season announcement party for members, media and donors which I produced; worked directly with graphic design team to develop print collateral concepts, schedule photo shoots and maintain demanding production schedule
• Media Relations: Worked closely with organization leadership to develop talking points; pitched media and coordinated interviews; maintained strong relationships with print and broadcast media providing ongoing coverage for our season and programs
• Strategy: Integral part of marketing team that developed critical strategies to support ticket sales and events; participated in season planning involving developing series and packages for performances that would appeal to subscribers and general public and packages for performances that appeal to subscribers and general public
• College of Fine Arts: Served as primary media relations contact for all UT Opera Theatre and UT Theatre & Dance performances; developed individual PR strategies with directors to ensure ticket sales;
• Served as PARC representative for local performing arts organization, Performing Arts Research Coalition which includes Ballet Austin, Austin Lyric Opera and Austin Symphony, Zachary Scott Theater, among others
PR

GCI Read-Poland

(Privately Held; Information Technology and Services industry)

June 2001 — May 2002 (1 year )

• Secured and serviced consumer accounts including the opening of the Hard Rock Café in Austin
• Managed communications projects for clients in a variety of industries
• Served as key publicist on consumer client accounts
• Worked closely with CEO to develop new business strategies and client counsel
• Developed creative cross promotions and marketing strategies for youth market
• Wrote, produced and edited press materials, marketing proposals, advertising copy, public service announcements, press releases and related promotional materials
• Brought in as media relations consultant for special client projects
• Booked clients on regional and national print and broadcast outlets
• Trained and oversaw account staff
Owner

Jennifer Hill Public Relations

(Public Relations and Communications industry)

1999 — June 2001 (2 years )

• Worked with authors, high-tech companies, entertainment clients, non-profit organizations and corporate clients including Fine Line Features, Girlstart, Texas Book Festival and First Lady Laura Bush, Clark Wilson Homes and more
• Managed accounts, created budgets and drafted contracts
• Booked clients on national media outlets including USA Today, The Oprah Winfrey Show, The Today Show, CNN, Fox News Channel, Cosmo Girl, Glamour, Southern Living, The New York Times, Wall Street Journal, among many others
• Wrote and produced materials including pitch letters, new business proposals, press releases, press kits materials, advertising copy and more
• Created and implemented public relations campaigns and strategies including creative cross-promotions, relationship marketing opportunities and media partnerships with radio, television and print outlets
• Trained and oversaw interns and account staff
Senior PR Representative

MEM/Hubble Communications

(Public Relations and Communications industry)

October 1996 — January 1999 (2 years 4 months)

• Worked closely with partners in successful Austin-based full-service public relations agency
• Created and implemented PR/Marketing strategies for corporate and non-profit clients
• Extensive media relations activities including booking clients with regional and national print and broadcast media and media training
• Managed projects, trained interns and oversaw junior staff
Editor

The Gravy

(Public Relations and Communications industry)

1988 — 1989 (1 year )

Jennifer Hill Robenalt’s Education

Emerson College

1987 — 1991
McCallum High School

1983 — 1987
St. Louis Catholic School

Additional Information

Jennifer Hill Robenalt’s Websites:

Jennifer Hill Robenalt’s Interests:

Writing professionally and creatively, reading novels and a variety of non-fiction, spending time in nature, music, film, personal development and spiritual studies, visual arts