Jennifer Gibbings

Current

Internet Marketing Strategist at JENGI LLC

Past

Manager of Strategy & Research at White Horse
Sr. Account Manager at Aquent
Market Research Consultant at Zanthus

Market Research Consultant at GartnerGroup

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Education

Michigan State University

Recommended

5 people have recommended Jennifer

Connections

177 connections

Industry

Marketing and Advertising

Websites

Jennifer Gibbings’s Summary

Jennifer launched her own Internet marketing consultancy, JENGI LLC, in 2007 delivering results for many regional and local companies.

She's a Senior Marketing Executive with experience encompassing advertising, marketing strategy, development, and promoting products & services through metrics driven and user experience solutions. Demonstrated leadership abilities as a director, organizing teams and projects, and strategic thinking.

Contact Jennifer at jennifer@jennifergibbings.com.
Check out her blog: http://jengii.blogspot.com/

Jennifer is serving her third term on the board of the American Marketing Association's Oregon Chapter as Sponsorship Director 2008-2009.

Measurement Strategies:
•Qualitative and quantitative research, user design strategies including usability testing, observational field studies, interviews, surveys, Web analytics using Omniture & Google Analytics.

Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
•Passionate about creating competitive business advantages by favorably positioning compelling ideas.
•Strong ability to identify appropriate strategies and projects to support client marketing initiatives.
•Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing.
•Seasoned ability to lead teams of people to ensure that project objectives remain consistent with the overall business strategy.

Jennifer Gibbings’s Specialties:

Strategic Planning
Online Advertising
ecommerce
Web Design & Launch
User Experience (UX)
Website Usability & Architecture
Web Analytics
Search Engine Optimization
Building Strong Relationships
Team & Project Leadership
Executive Presentations
Agency Management

Jennifer Gibbings’s Experience

Internet Marketing Strategist

JENGI LLC

(Marketing and Advertising industry)

July 2007 — Present (2 years 1 month)

Seasoned marketing consultant promoting products & services through efficient application of Internet marketing strategy and research, account management and project coordination. Demonstrated leadership abilities as a department director and senior business consultant.

Contact me to learn more at jennifer@jennifergibbings.com.

Measurement Strategies:
•User research and design strategies including usability testing, field studies, interviews, surveys, and Web analytics (Omniture & Google)

Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
•Strong ability to identify appropriate strategies and projects to support client marketing initiatives
•Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing
Manager of Strategy & Research

White Horse

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2006 — July 2007 (1 year)

Online marketing consultation
* User research
* Web analytic strategies
* Customer acquisition/retention strategy
Sr. Account Manager

Aquent

(Marketing and Advertising industry)

September 2002 — August 2006 (4 years)
Market Research Consultant

Zanthus

(Marketing and Advertising industry)

January 2000 — June 2002 (2 years 6 months)
Market Research Consultant

GartnerGroup

(Public Company; 1001-5000 employees; Market Research industry)

January 1997 — April 2000 (3 years 4 months)