Internet Marketing Strategist at JENGI, LLC
Portland, Oregon Area
Internet Marketing Strategist at JENGI, LLC
Portland, Oregon Area
Jennifer launched her own Internet marketing consultancy, JENGI LLC, in 2007 delivering results for many regional and local companies.
She's a Senior Marketing Executive with experience encompassing advertising, marketing strategy, development, and promoting products & services through metrics driven and user experience solutions. Demonstrated leadership abilities as a director, organizing teams and projects, and strategic thinking.
Contact Jennifer at jennifer@jennifergibbings.com.
Check out her blog: http://jengii.blogspot.com/
Jennifer is serving her third term on the board of the American Marketing Association's Oregon Chapter as Sponsorship Director 2008-2009.
Measurement Strategies:
•Qualitative and quantitative research, user design strategies including usability testing, observational field studies, interviews, surveys, Web analytics using Omniture & Google Analytics.
Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
•Passionate about creating competitive business advantages by favorably positioning compelling ideas.
•Strong ability to identify appropriate strategies and projects to support client marketing initiatives.
•Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing.
•Seasoned ability to lead teams of people to ensure that project objectives remain consistent with the overall business strategy.
Strategic Planning
Online Advertising
ecommerce
Web Design & Launch
User Experience (UX)
Website Usability & Architecture
Web Analytics
Search Engine Optimization
Building Strong Relationships
Team & Project Leadership
Executive Presentations
Agency Management
(Marketing and Advertising industry)
July 2007 — Present (2 years 1 month)
Seasoned marketing consultant promoting products & services through efficient application of Internet marketing strategy and research, account management and project coordination. Demonstrated leadership abilities as a department director and senior business consultant.
Contact me to learn more at jennifer@jennifergibbings.com.
Measurement Strategies:
•User research and design strategies including usability testing, field studies, interviews, surveys, and Web analytics (Omniture & Google)
Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
•Strong ability to identify appropriate strategies and projects to support client marketing initiatives
•Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2006 — July 2007 (1 year)
Online marketing consultation
* User research
* Web analytic strategies
* Customer acquisition/retention strategy
(Marketing and Advertising industry)
September 2002 — August 2006 (4 years)
(Marketing and Advertising industry)
January 2000 — June 2002 (2 years 6 months)
(Public Company; 1001-5000 employees; Market Research industry)
January 1997 — April 2000 (3 years 4 months)
Marketing 1992 — 1995
PDXMindShare
AMA Oregon
IPOP
AIGA