Jennifer Gibbings

Current

• Marketing Strategist (Sole Proprietorship)

Past

• Manager of Strategy & Research at White Horse
• Sr. Account Manager at Aquent
• Market Research Consultant at Zanthus

• Market Research Consultant at GartnerGroup

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1 more...

Education

• Michigan State University

Recommended

4 people have recommended Jennifer

Connections

116 connections

Industry

Marketing and Advertising

Jennifer Gibbings’s Summary

Results driven, creative and seasoned consultant promoting products & services through efficient application of marketing strategy and research, account management, and project management for Web, video, media, training development and communication programs, and direct response marketing. Demonstrated leadership abilities as a department director and senior business consultant. Contact me at jennifer@jennifergibbings.com.

Measurement Strategies:
•Qualitative and quantitative research, user design strategies including usability testing, observational field studies, interviews, surveys, Web analytics using Omniture & Google Analytics.

Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
•Passionate about creating competitive business advantages by favorably positioning compelling ideas.
•Strong ability to identify appropriate strategies and projects to support client marketing initiatives.
•Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing.
•Seasoned ability to lead teams of people to ensure that project objectives remain consistent with the overall business strategy.

Jennifer launched her own business communication consultancy in 2007 delivering results for many regional and local companies. Prior to starting her own consultancy, she worked for White Horse as the Manager of Strategy & Research, as well as Aquent, full service marketing agencies. Jennifer helped found Zanthus, a full service market research firm and also held a position at Gartner Group, an international consulting firm. Client work includes but is not limited to: Adidas, HP, HSBC, Nautilus, Nike, OHSU, Providence Health & Services, Waggener Edstrom. Jennifer is serving her second term on the board of the American Marketing Association's Oregon Chapter as Sponsorship Co-Director 2007-2008.

Jennifer Gibbings’s Experience

• Marketing Strategist

  Sole Proprietorship

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  July 2007 — Present (11 months)

  Seasoned consultant promoting products & services through efficient application of marketing strategy and research, account management, and project management for Web, video, media, training development and communication programs, and direct response marketing. Demonstrated leadership abilities as a department director and senior business consultant. Contact me at jennifer@jennifergibbings.com.
  
  Measurement Strategies:
  •User research and design strategies including usability testing, field studies, interviews, surveys, and Web analytics (Omniture & Google)
  
  Account Management expertise including agency experience serving enterprise level clientèle and many regional and local companies.
  •Strong ability to identify appropriate strategies and projects to support client marketing initiatives
  •Proposal development, including requirements gathering, scope considerations, resource assessment and costing, strategy recommendations and authoring/editing

• Manager of Strategy & Research

  White Horse

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2006 — July 2007 (1 year)

  Online marketing consultation
  * User research
  * Web analytic strategies
  * Customer acquisition/retention strategy

• Sr. Account Manager

  Aquent

  (Marketing and Advertising industry)

  September 2002 — August 2006 (4 years)

• Market Research Consultant

  Zanthus

  (Marketing and Advertising industry)

  January 2000 — June 2002 (2 years 6 months)

• Market Research Consultant

  GartnerGroup

  (Public Company; 1001-5000 employees; Market Research industry)

  January 1997 — April 2000 (3 years 4 months)

Jennifer Gibbings’s Education

• Michigan State University

  Marketing 1992 — 1995

Additional Information

Jennifer Gibbings’s Groups:

PDXMindShare

•    AMA-Oregon Members member

Jennifer Gibbings’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch