Jennifer Lindsay

Jennifer is an Emmy-nominated Web Executive with a one-two punch: extensive senior-level experience in editorial management, social media, digital media as well as technical product expertise. She bridges the gap between ideas and implementation.

Broad base of experience: TV, Internet and print journalism, social, digital and new media development, product management, promotional campaign development from marketing as well as acquisition/business development perspectives.

She actively consults with select companies on content strategy, social media (including Web 2.0 and Web 3.0 strategies) and digital media technologies and tactics.

Contact me at: me [at] jenniferlindsay [dot] com

Jennifer Lindsay’s Specialties:

Social networking, social platforms, marketing, influence, engagement, content strategy, CMS & DAM systems, email marketing, search engine optimization, usability, Web site builds, e-commerce, ad planning, analytics, contests, viral, mobile, policy

Jennifer Lindsay’s Experience

Prinicipal

Consultant

(Privately Held; Online Media industry)

January 2006 — Present (3 years 11 months)

As Principal, Social Media Strategist, Speaker, Broadcaster, Consultant and Digital Media Veteran, Jennifer provide high-level social, content, community and digital strategy and tactics for businesses of all kinds. She specializes in the online information and entertainment space. Has a broad understanding of emerging business models and how to monetize content; original, user-generated and aggregated. Experience working with employees at all levels to make short and long term recommendations. Strong connections in the media industry.
Director of Digital Services

Eastwick Communications

(Privately Held; Public Relations and Communications industry)

August 2008 — August 2009 (1 year 1 month)

Spearheads all aspects of social media functions and programs at Eastwick Communications, and is committed to helping Eastwick’s clients achieve maximum benefit from their social media investment. Provide agency-wide guidance in the strategic implementation of emerging media tools. In addition, you will provide support for Eastwick’s own social media efforts. Drive Eastwick’s execution of client social media programs (blogging, podcasting, wikis, online communities and viral marketing). Contribute to all account teams, communicating with management and staff to ensure best practices across the agency.
Lead Product Manager

MediaZone, A Naspers / MIH (South Africa) Company

(Privately Held; 51-200 employees; Online Media industry)

October 2007 — August 2008 (11 months)

Play integral role in product management functions, while serving as key point of communication for teams company-wide. Coordinates and communicate product activities and status with team members, management and other operating departments, while enforcing standards, procedures, and product methodologies. Participate in full product development lifecycle, from market research and concept testing to beta testing, launch, and post launch evaluation. Form strong working relationship with Business Development, Channel Management and Engineering Departments, and customers, to ensure the accurate interpretation and implementation of operational and business needs.
Prioritize product features, enhancements and make opportunity cost decisions. Plan and coordinate new product launches from concept to market launch, while working closely with Project Management Department to manage project timelines, anticipate deviations from plan, and proactively identify recommend solutions.
Web Content Manager

MediaZone, A Naspers / MIH (South Africa) Company

(Privately Held; 51-200 employees; Online Media industry)

July 2007 — August 2008 (1 year 2 months)

Oversee all aspects of international channel Web content for leading global online broadcaster specializing in sports, entertainment, and international programming. Liaise between channel managers and editorial, technical, marketing and business development departments to create multi-lingual, customized content for customers in Brazil, India, China, Couth Africa and other markets. Communicate with multiple sources to resolve problems as required.
Formulate, document and implement processes company-wide to facilitate inter-departmental communication, and streamline Web site development/production lifecycle. Manage partner relationships, participate in content rights acquisition negotiations, and supervise all facets of Web content, including video, audio, images and news feeds.
• Played integral role in launching behind-schedule and technically flawed “Brazil Channel” on time and under budget; received commendations for exemplary performance.
Managing Editor

KQCA-TV

(Public Company; 51-200 employees; Broadcast Media industry)

March 2005 — December 2005 (10 months)

Conceptualized, developed and implemented station Web site (www.wb58tv.com now www.my58.com). Attend promotion department meetings, contribute ideas for cross-promotional projects, and evaluate programming lineup to decide which shows to feature online and how promotional elements should be produced (video, text, forums, surveys, sidebars etc.). Coordinate closely with executive-level Hearst-Argyle management, and internal sales and marketing personnel, regarding formulation and implementation of convergence marketing and branding strategies. Ensure accuracy of content by double checking any necessary facts in assigned projects, in addition to providing added value to projects initially developed by broadcast staff.
+ Successfully brought Web site from planning stages to launch within 3 weeks of taking position; succeeded in launching on schedule with highest degrees of client satisfaction.
+ Succeeded in increasing page views by 1000 percent, and unique users by 300 percent.
Web Producer

KTVU TV

(Broadcast Media industry)

January 2005 — March 2005 (3 months)

Fulfilled multiple, simultaneous duties for leading Bay Area TV station, with primary responsibility for writing and producing entertainment and hard news stories for KTVU.com and station’s nationally honored 10 p.m. newscast, while maintaining highest levels of journalistic accuracy and attention to detail. Ensured Web site was updated and maintained in timely manner to ensure optimal coverage of breaking news stories. Formed strong working relationships with station personnel at all levels, encompassing senior management, newsroom personnel, news anchors and on-air reporters.
Executive Producer/Writer/Reporter

Columbia News Tonight

(Broadcast Media industry)

August 2003 — May 2004 (10 months)

Gained selection to work on Columbia University Graduate School of Journalism’s premier news broadcast, with responsibility for fulfilling executive production, writing and on-air reporting functions. Actively competed with major networks to cover assignments throughout tri-state area, while working closely with editors from nationally renowned shows including The Today Show, World News Tonight and 20/20.
Intern

NBC News Network

(Broadcast Media industry)

August 2003 — May 2004 (10 months)

Worked editorially with Today show, Nightly News and Dateline, with additional responsibility for researching and writing content for 221 NBC affiliates and MSNBC. Fulfilled numerous hands-on broadcast duties, including setup of live shots and participating in production of satellite interviews.
Senior Producer/Online Journalist

ABC TV (KGO)

(Broadcast Media industry)

June 2000 — August 2003 (3 years 3 months)

Introduced new, innovative and interactive elements to station Web site (www.abc7news.com), in addition to working with ABC-NEWS on stories of national importance.
+ Received NATAS Emmy Award nomination, 2002.
Online Journalist

Zatso.com

(Broadcast Media industry)

August 1999 — June 2000 (11 months)

A pioneer in converting local news broadcasts into interactive, Web-based format.
Executive Producer/Producer/Writer

KJEO-TV (CBS) (now KGPE)

(Public Company; 5001-10,000 employees; Broadcast Media industry)

January 1997 — September 1998 (1 year 9 months)

Fulfilled multiple, simultaneous roles, including Reporter, Assignment Desk Editor, Linear/Non-linear Editor, Newscast Producer/Writer and Executive Producer.
+ Received NATAS Emmy Award nomination, 1998.
Intern

CNN San Francisco Bureau

(Online Media industry)

1996 — 1996 (less than a year)

Jennifer Lindsay’s Education

Columbia University - Graduate School of Journalism

MS , Journalism , 2003 — 2004

Culling my skills from past jobs and taking them to the next level; Experience in TV, radio and print.

Activities and Societies:

Society of Professional Journalists, NAB, RTNDA, National Association of Hispanic Journalists.
American Conservatory Theater

Summer Training Congress (STC) , Acting, Singing, Movement , 1999 — 1999
University of California, Berkeley

BA , English , 1993 — 1997

Activities and Societies:

Participant in the Education Abroad Program – Lund, Sweden; LBJ Congressional Intern – Summer 1993; Wrote about experiences for the Fresno Bee newspaper; National Champion Debater; Undergraduate Research Assistant: The Beats of San Francisco.

Additional Information

Jennifer Lindsay’s Websites:

Co-Founded

Jennifer Lindsay’s Interests:

Hobbies include: Acting, singing, dancing, beading/wire work, surfing and generally being a ham. Lifetime goals include learning to fly.

Jennifer Lindsay’s Groups:

Columbia University Alumni Association, Cal Berkeley Alumni Association, American Association of University Women, Northern California Peace Corps Association, National Peace Corps Association, University of California Education Abroad Program alum (Lund, Sweden), The Undergraduate Research Apprentice Program (URAP) alum ("The Beat Generation," Prof. Ron Loewinsohn), Lyndon B. Johnson Congressional Internship Program alum (Rep. Richard Lehman; Summer 1993), Theatre Bay Area, PRX (Public Radio Exchange), AIR (Association Of Independents In Radio), American Women in Radio and Television (AWRT), American Society of Journalists and Authors (ASJA), Radio & Television News Directors Association (RTNDA), National Association of Broadcasters (NAB), California Chicano News Media Association, National Association of Hispanic Journalists, Hispanic Business, World Affairs Council of Northern California., Social Media Club