Jennifer Neeley
Global Social Media Management Consultant, Web Strategist, Television Media Veteran, Speaker and Professor
- Location
- San Francisco Bay Area
- Industry
- Online Media
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Jennifer Neeley's Overview
- Current
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- Social Media Management Consultant and Web Strategist at The International Foundation for Electoral Systems (IFES)
- Professor, Social Media Marketing Certificate Program at San Francisco State University
- The A-List With Jennifer Neeley at BlogTalkRadio Featured Podcaster
- Prinicipal at Jennifer Neeley Global Social Media Management Consulting Services Group
- Past
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- Conference Leader at mediabistro.com
- Director of Digital Media (Consultant) at Grayling Connecting Point
- Board Member, Programming Director and Ethics Committee at Social Media Club
- Interactive / Web Strategist (Consultant) at Crimson Consulting
- Director of Digital Services at Eastwick Communications
- Lead Product Manager at MediaZone, A Naspers / MIH (South Africa) Company
- Web Content Manager at MediaZone, A Naspers / MIH (South Africa) Company
- Managing Editor at KQCA-TV
- Web Producer at KTVU TV
- Executive Producer/Writer/Reporter at Columbia News Tonight
- Intern at NBC News Network
- Senior Producer/Online Journalist at ABC TV (KGO)
- Online Journalist at Zatso.com
- ESL Volunteer Teacher, Group T-7, Turkmenistan (Served in the O.Kulieva village) at Peace Corps
- On-Air Reporter [talent], Executive Producer, Producer and Assignment Desk at KJEO-TV (CBS) (now KGPE)
- Intern at CNN San Francisco Bureau
- AmeriCorps Volunteer at California CASA Association
- Board of Regents Student Representative at University of California
- Volunteer Intern at John Garamendi for Governor
- Lyndon B. Johnson Congressional Intern at U.S. House of Representatives
- Volunteer at Dianne Feinstein for Governor
- Education
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- Columbia University - Graduate School of Journalism
- American Conservatory Theater
- University of California, Berkeley
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Lunds universitet
- Recommendations
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47 people have recommended Jennifer
- Connections
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500+ connections
- Websites
Jennifer Neeley's Summary
Jennifer Neeley in an Emmy-nominated Social Media Management Consultant and Web Strategist, with extensive senior-level experience in interactive, digital and social media program development; strategic and tactical planning through to execution based on KPIs / ROI; editorial management; ad and affiliate management, budgeting and buying; event management; promotional campaign development; creative and traditional marketing; content management; media relations and journalism.
Her expertise includes connecting with key influencers. Her featured podcast on BlogTalkRadio and iTunes - The A-List With Jennifer Neeley - is an example of how she brings her techniques to life. The show currently attracts 500k listeners and climbing.
Her expertise in identifying, nurturing and growing communities online has enabled her clients effectively use Social Media to meet specific business objectives, such as enhancing brand awareness, customer loyalty and increasing leads. Jennifer has successfully led social media programs for a range of major B2B and B2C clients including the Iraqi Elections Commission (US AID), Hot Shot Media, Microsoft, Seagate, Kensington, PC Tools and ShoreTel.
Jennifer has a proven track record of successfully driving client expansion and profitability through integration of social media initiatives with traditional PR operations.
Jennifer serves on the Board, Ethics Committee and as Programming Director for Social Media Club.
Education
Jennifer holds a Masters Degree in Journalism from Columbia University’s Graduate School of Journalism, and a Bachelor of Arts Degree in English from the University of California at Berkeley.
Specialties
Web, web strategy, social media, social networking, social platforms, marketing, influence, branding, engagement, content strategy, program management, project management, web producer, Internet marketing, email, search engine optimization, usability, Web site builds, Web design, e-commerce, ad planning, analytics, campaigns, contests, viral, mobile, policy, user interface design, intranet, extranet, Internet, user experience, information architecture, interaction design, training, education
Jennifer Neeley's Experience
Social Media Management Consultant and Web Strategist
The International Foundation for Electoral Systems (IFES)
Nonprofit; 51-200 employees; International Affairs industry
April 2011 – Present (11 months) Baghdad, Iraq
Conceptualize, develop and deliver comprehensive training programs to IFES employees in all aspects of social media strategies and techniques, and Web analytics. Analyzed capacity and limitations of Iraq's Independent High Election Commission (IHEC) to extend online presence into social media, to address the needs of all stakeholders and increase organizational credibility. Assessed existing online infrastructure, supported development of Web site content. Developed and implemented in-house training and process education moving forward to decrease dependence on outside agencies and promote organizational independence. Focused on measurement analytics with practical examples of necessity of being agile based on data available, through tools such as Google Analytics, on stakeholder information consumption and reaction.
- Formed strong relationships with government and non-government agencies at all levels, in addition to cross-cultural employees.
- Succeeded in promoting implementation of Web Site and communications recommendations.
- Developed strategic social media and communications model to implement granular and high level training throughout organization.
Professor, Social Media Marketing Certificate Program
San Francisco State University
Educational Institution; 1001-5000 employees; Higher Education industry
2010 – Present (2 years) San Francisco Bay Area
Teach college-level class as part of ground-breaking social media marketing certification program, “Social Media in the Real World; Successful Applications of Social media Strategies.” Develop course structure, curriculum and lesson plans, in addition to providing expert feedback in supporting students’ achievement of certification and professional goals. Assist in overall program development and course selection.
The A-List With Jennifer Neeley
BlogTalkRadio Featured Podcaster
Privately Held; 11-50 employees; Broadcast Media industry
March 2009 – Present (3 years) Online
On The A-List, Jennifer interviews social media and journalism influencers and thought leaders about what they do, how they got there and the passions that fuel their journey. Jennifer is a social media strategist, speaker and new media pioneer, who spearheads a variety of social media functions and programs for her clients - committed to helping them achieve maximum benefit from their social media investment. An Emmy-nominated media veteran who has worked for the “Big Three” TV networks, she earned her Masters from Columbia School of Journalism and Bachelors from Cal Berkeley. Jennifer brings her passion for interviewing to the program. Please follow Jennifer and tweet in questions for the program's guests here @jennifered.
- Official podcaster at LeWeb conference 2009.
- Pioneer and advocate for new and emerging media technologies, such as Cinch Cast.
- Thousands of regular listeners and user-generated questions.
Prinicipal
Jennifer Neeley Global Social Media Management Consulting Services Group
January 2006 – Present (6 years 2 months) San Francisco Bay Area
As Principal, Social Media Strategist, Speaker, Broadcaster, Consultant and Digital Media Veteran, Jennifer provide high-level social, content, community and digital strategy and tactics for businesses of all kinds. She specializes in the online information and entertainment space. Has a broad understanding of emerging business models and how to monetize content; original, user-generated and aggregated. Experience working with employees at all levels to make short and long term recommendations. Strong connections in the media industry.
Conference Leader
mediabistro.com
Public Company; 11-50 employees; WEBM; Online Media industry
January 2011 – January 2012 (1 year 1 month) Online
Conference Leader for mediabistro's inaugural and summer Social Media Marketing Boot Camp, identifying keynote speakers, collaborating with Education and Events Director Carmen Scheidel on programming and designing student strategy development "homework" plan.
Director of Digital Media (Consultant)
Grayling Connecting Point
October 2009 – March 2011 (1 year 6 months)
Oversee all social/digital media aspects of PR firm offering full spectrum of public relations, digital and social media services to diverse PR and digital/technology clients, including NitroPDF, ON24, and Kensington. Coordinate closely with clients to translate organizational outreach and online presence goals, and develop/implement customized solutions on both strategic and tactical levels. Develop and deliver training sessions for clients, including public relations, effective use of Twitter, blogging, social media, online etiquette, forums, communities, online video and general media.
Provide full range of comprehensive services, including PR, online thumbprint audits, “Social Media In a Box” strategic start-up kit, Twitter/LinkedIn/Facebook best practices, set-up and management, online community building, rich media, digital newsrooms and optimized press releases, corporate blogging, Web site retooling, and tactical implementation of strategic recommendations. Coordinate with key influencers, academia and industry leaders. Continually maintain knowledge of cutting edge PR and digital/social media trends, technologies and methodologies.
Interactive / Web Strategist (Consultant)
Crimson Consulting
Privately Held; 11-50 employees; Management Consulting industry
January 2010 – December 2010 (1 year)
Provide full spectrum of digital and social media services to diverse Fortune 50 clients, including Microsoft. Coordinate closely with clients to translate organizational outreach and online presence goals, and develop/implement customized solutions on both strategic and tactical levels. Develop and deliver training sessions for clients, including public relations, effective use of Twitter, blogging, social media, online etiquette, forums, communities, online video and general media.
Provide full range of comprehensive services, including PR, online thumbprint audits, “Social Media In a Box” strategic start-up kit, Twitter/LinkedIn/Facebook best practices, set-up and management, online community building, rich media, digital newsrooms and optimized press releases, corporate blogging, Web site retooling, and tactical implementation of strategic recommendations. Coordinate with key influencers, academia and industry leaders. Continually maintain knowledge of cutting edge PR and digital/social media trends, technologies and methodologies.
Director of Digital Services
Eastwick Communications
Privately Held; 11-50 employees; Public Relations and Communications industry
August 2008 – August 2009 (1 year 1 month)
Spearheads all aspects of social media functions and programs at Eastwick Communications, and is committed to helping Eastwick’s clients achieve maximum benefit from their social media investment. Provide agency-wide guidance in the strategic implementation of emerging media tools. In addition, you will provide support for Eastwick’s own social media efforts. Drive Eastwick’s execution of client social media programs (blogging, podcasting, wikis, online communities and viral marketing). Contribute to all account teams, communicating with management and staff to ensure best practices across the agency.
Lead Product Manager
MediaZone, A Naspers / MIH (South Africa) Company
Privately Held; 51-200 employees; Online Media industry
October 2007 – August 2008 (11 months)
Play integral role in product management functions, while serving as key point of communication for teams company-wide. Coordinates and communicate product activities and status with team members, management and other operating departments, while enforcing standards, procedures, and product methodologies. Participate in full product development lifecycle, from market research and concept testing to beta testing, launch, and post launch evaluation. Form strong working relationship with Business Development, Channel Management and Engineering Departments, and customers, to ensure the accurate interpretation and implementation of operational and business needs.
Prioritize product features, enhancements and make opportunity cost decisions. Plan and coordinate new product launches from concept to market launch, while working closely with Project Management Department to manage project timelines, anticipate deviations from plan, and proactively identify recommend solutions.
Web Content Manager
MediaZone, A Naspers / MIH (South Africa) Company
Privately Held; 51-200 employees; Online Media industry
July 2007 – August 2008 (1 year 2 months)
Oversee all aspects of international channel Web content for leading global online broadcaster specializing in sports, entertainment, and international programming. Liaise between channel managers and editorial, technical, marketing and business development departments to create multi-lingual, customized content for customers in Brazil, India, China, Couth Africa and other markets. Communicate with multiple sources to resolve problems as required.
Formulate, document and implement processes company-wide to facilitate inter-departmental communication, and streamline Web site development/production lifecycle. Manage partner relationships, participate in content rights acquisition negotiations, and supervise all facets of Web content, including video, audio, images and news feeds.
• Played integral role in launching behind-schedule and technically flawed “Brazil Channel” on time and under budget; received commendations for exemplary performance.
Managing Editor
KQCA-TV
March 2005 – December 2005 (10 months)
Conceptualized, developed and implemented station Web site (www.wb58tv.com now www.my58.com). Attend promotion department meetings, contribute ideas for cross-promotional projects, and evaluate programming lineup to decide which shows to feature online and how promotional elements should be produced (video, text, forums, surveys, sidebars etc.). Coordinate closely with executive-level Hearst-Argyle management, and internal sales and marketing personnel, regarding formulation and implementation of convergence marketing and branding strategies. Ensure accuracy of content by double checking any necessary facts in assigned projects, in addition to providing added value to projects initially developed by broadcast staff.
+ Successfully brought Web site from planning stages to launch within 3 weeks of taking position; succeeded in launching on schedule with highest degrees of client satisfaction.
+ Succeeded in increasing page views by 1000 percent, and unique users by 300 percent.
Web Producer
KTVU TV
Privately Held; 51-200 employees; Broadcast Media industry
January 2005 – March 2005 (3 months)
Fulfilled multiple, simultaneous duties for leading Bay Area TV station, with primary responsibility for writing and producing entertainment and hard news stories for KTVU.com and station’s nationally honored 10 p.m. newscast, while maintaining highest levels of journalistic accuracy and attention to detail. Ensured Web site was updated and maintained in timely manner to ensure optimal coverage of breaking news stories. Formed strong working relationships with station personnel at all levels, encompassing senior management, newsroom personnel, news anchors and on-air reporters.
Executive Producer/Writer/Reporter
Columbia News Tonight
August 2003 – May 2004 (10 months)
Gained selection to work on Columbia University Graduate School of Journalism’s premier news broadcast, with responsibility for fulfilling executive production, writing and on-air reporting functions. Actively competed with major networks to cover assignments throughout tri-state area, while working closely with editors from nationally renowned shows including The Today Show, World News Tonight and 20/20.
Intern
NBC News Network
August 2003 – May 2004 (10 months)
Worked editorially with Today show, Nightly News and Dateline, with additional responsibility for researching and writing content for 221 NBC affiliates and MSNBC. Fulfilled numerous hands-on broadcast duties, including setup of live shots and participating in production of satellite interviews.
ESL Volunteer Teacher, Group T-7, Turkmenistan (Served in the O.Kulieva village)
Peace Corps
Government Agency; 5001-10,000 employees; International Affairs industry
1998 – 1999 (1 year)
On-Air Reporter [talent], Executive Producer, Producer and Assignment Desk
KJEO-TV (CBS) (now KGPE)
January 1997 – September 1998 (1 year 9 months)
Fulfilled multiple, simultaneous roles, including Reporter, Assignment Desk Editor, Linear/Non-linear Editor, Newscast Producer/Writer and Executive Producer.
+ Received NATAS Emmy Award nomination, 1998.
Board of Regents Student Representative
University of California
Educational Institution; 10,001+ employees; Higher Education industry
1994 – 1995 (1 year)
Lyndon B. Johnson Congressional Intern
U.S. House of Representatives
Government Agency; 5001-10,000 employees; Legislative Office industry
1992 – 1992 (less than a year)
Jennifer Neeley's Skills & Expertise
- Social Media
- Web Strategy
- New Media
- SEO
- SEM
- Email Marketing
- E-commerce
- Social Networking
- Viral Marketing
- Analytics
- Content Strategy
- Mobile
- Engagement
- Policy
- User Interface
- Online Marketing
- CMS
- Social Media Marketing
- Web Analytics
- Digital Asset Management
- Digital Marketing
- Blogging
- Google Analytics
- Mobile Marketing
- SMO
- Web 2.0
- Digital Strategy
- Digital Media
- Wordpress
- Lead Generation
- Link Building
- YouTube
- Web Content Management
- Copywriting
- Community Management
- Content Management
- Conversion Optimization
- Landing Page Optimization
- Digital Journalism
- Conversational Marketing
- Audience Segmentation
- Executive Counsel
- Public Engagement
Jennifer Neeley's Education
Columbia University - Graduate School of Journalism
MS, Journalism
2003 – 2004
Culling my skills from past jobs and taking them to the next level; Experience in TV, radio and print.
Activities and Societies: Society of Professional Journalists, NAB, RTNDA, National Association of Hispanic Journalists.
American Conservatory Theater
STC, Acting, Singing, Performance
1999 – 1999
Instructed by Christopher Herold and Bruce Williams. Former STC trainees include Teri Hatcher, Camryn Manheim, Don Johnson, Jennifer Grey, and Omar Metwally.
University of California, Berkeley
BA, English
1993 – 1997
Activities and Societies: Participant in the Education Abroad Program (EAP) in Lund, Sweden; LBJ Congressional Intern in the Summer of 1992: Wrote about experiences for the Fresno Bee newspaper; National Champion Debater; Undergraduate Research Assistant Program (URAP): The Beats of San Francisco; Contributing Editor, Berkeley Undergraduate Journal.
Lunds universitet
EAP, English
1995 – 1996
Part of University of California at Berkeley Education Abroad Program (EAP) [exchange student]. Traveled throughout the Nordic region and to St. Petersburg.
Activities and Societies: Nation, Radio
Jennifer Neeley's Additional Information
- Websites:
- Interests:
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Hobbies include: Acting, singing, dancing, beading/wire work, surfing and generally being a ham. Lifetime goals include learning to fly.
- Groups and Associations:
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Columbia University Alumni Association, Cal Berkeley Alumni Association, American Association of University Women, Northern California Peace Corps Association, National Peace Corps Association, University of California Education Abroad Program alum (Lund, Sweden), The Undergraduate Research Apprentice Program (URAP) alum ("The Beat Generation," Prof. Ron Loewinsohn), Lyndon B. Johnson Congressional Internship Program alum (Rep. Richard Lehman; Summer 1993), Theatre Bay Area, PRX (Public Radio Exchange), AIR (Association Of Independents In Radio), American Women in Radio and Television (AWRT), American Society of Journalists and Authors (ASJA), Radio & Television News Directors Association (RTNDA), National Association of Broadcasters (NAB), California Chicano News Media Association, National Association of Hispanic Journalists, Hispanic Business, World Affairs Council of Northern California, Social Media Club
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- Honors and Awards:
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Two Emmy nominations (1st for on-air, 2nd for online); Peace Corps volunteer ESL teacher in Turkmenistan (T7) 1998-99; AmeriCorps volunteer in it's inaugural year (1994) serving at California CASA (http://www.californiacasa.org/); LBJ Congressional Intern, 1992.
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