Jennifer Dlugozima

Current

SEO, SEM and Social Media Consultant at Bruce Brownlee LLC

Past

VP, Marketing at Farmers' Almanac TV
Consultant at Three Steps Ahead Consulting Inc.
Director, Customer Marketing at T-Mobile

Marketing Director at Powertel

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Education

The George Washington University

Recommended

7 people have recommended Jennifer

Connections

240 connections

Industry

Online Media

Websites

Jennifer Dlugozima’s Summary

A strategic marketing leader with a successful background in orchestrating start-ups and building/enhancing revenue streams. I have worked primarily in the online and wireless space, holding such roles as VP Marketing for Farmers' Almanac TV (a multi-media start-up), Director of Marketing for Powertel, one of the country's most successful and profitable wireless start-ups, and Director of Customer Marketing for T-Mobile USA. I am currently working for an international consulting firm, helping B2B and B2C firms drive revenue online and build their online reputation.

Speak Spanish fluently and French well.

Jennifer Dlugozima’s Specialties:

Acquisition marketing, web site traffic building, online lead/revenue generation, building life-cycle marketing and retention strategies, developing and executing branding and promotion plans on exceptionally small budgets (via successful word-of-mouth strategies), building strategic partnerships.

Jennifer Dlugozima’s Experience

SEO, SEM and Social Media Consultant

Bruce Brownlee LLC

(Internet industry)

April 2009 — Present (8 months)

Responsible for driving web traffic via SEO, PPC, PR/Social Media and link building campaigns in English and Spanish. B2B and B2C.
VP, Marketing

Farmers' Almanac TV

(Media Production industry)

June 2006 — May 2008 (2 years )

Responsible for transforming the 191-year-old Farmers' Almanac into a relevant and contemporary "green" multi-media brand.

- Engineering every aspect of the brand strategy - from managing the research to building the messaging.

- Building an online presence that serves as the cornerstone for the brand, a key distribution point for the company's video products, and a significant revenue source through the sale of display ads, pre-roll and sponsorships.

- Identifying and negotiating business development deals, particularly online content swaps and online partnerships.

- Leading all public relations and social media activities to support the brand strategy and strategically promote the brand both online and off-line.

- Growing the e-commerce and retail opportunities associated with the brand.
Consultant

Three Steps Ahead Consulting Inc.

(Management Consulting industry)

August 2004 — June 2006 (1 year 11 months)

Design and execute online/offline marketing strategies for small, B2B technology companies, as well as wireless services in the Caribbean. This includes developing the brand strategy, up-sell/cross-sell initiatives and retention programs - in English and Spanish.

Author of the online/offline customer experience blog: http://getmkeepm.typepad.com/
Director, Customer Marketing

T-Mobile

(Public Company; 10,001 or more employees; DT; Telecommunications industry)

June 2001 — June 2004 (3 years 1 month)

Responsible for delivering on the brand promise to 14 million customers. Developed and executed existing customer strategy for:
- Retention programs that saved nearly $2M a month
- Upsell/cross-sell programs to boost customer profitability
- Life-cycle marketing to retain customers and reduce calls to Customer Care
- E-mail and online marketing programs
Won two achievement awards - within three years.
Marketing Director

Powertel

(Public Company; 1001-5000 employees; PTEL; Wireless industry)

March 1996 — June 2001 (5 years 4 months)

Was regional Marketing Director, responsible for nine markets, including Savannah and Hilton Head. Built the Powertel brand from the ground up and then sustained it over five years - before it was acquired by VoiceStream/T-Mobile. Bought media and sponsorships, handled PR and mined existing customer data bases for upsell and retention activities.