Jennifer Laing Copeland

Current

Vice President and Partner at DemandEngine

Past

Director of Development and Marketing at Southeastern Flower Show
Development Officer at Junior Achievement Georgia
Assistant Director of Admissions at Mercer University

Education

Mercer University
Richmond Hill High School

Recommended

4 people have recommended Jennifer

Connections

289 connections

Industry

Marketing and Advertising

Jennifer Laing Copeland’s Summary

Jennifer Copeland is a leading expert in interactive marketing for higher education.

As Vice President and Senior Consultant with DemandEngine, an interactive marketing firm for higher education, Jennifer works with colleges and universities across the country. Her expertise includes email and search marketing, lead generation, communications planning, and university outreach.

Jennifer is an award-winning speaker and has presented at the AMA Symposium for Higher Education, ACHE, UCEA, NCMPR, SACAC, GACRAO, CACRAO, NCUCCC, and ICCE.

Her previous experience includes enrollment marketing at a private university where she managed student tele-counseling efforts as well as yield events and recruiting territories. In her experience with non-profit marketing and fundraising, Jennifer managed public relations campaigns that resulted in national media coverage, spearheaded solicitations for corporate gifts and sponsorships, and lead the execution of fundraising campaigns that raised over $1.3 million.

A native of Savannah, Georgia, Jennifer lives there with her husband, Tim Copeland, and son, John.

Jennifer Laing Copeland’s Specialties:

Email and search marketing; lead generation; communications planning; university outreach

Jennifer Laing Copeland’s Experience

Vice President and Partner

DemandEngine

(Marketing and Advertising industry)

July 2003 — Present (6 years 6 months)

DemandEngine is a leading interactive marketing firm supporting higher education enrollment management and marketing. We partner with colleges and universities to develop interactive marketing strategies, employ permission-based email marketing programs, and execute search engine marketing plans.