Jennifer Cifuentes

Current

• Graphic Designer - Creative Lead at Talaris - Formerly De La Rue Cash Systems

Past

• Creative Director at Restaurant.com
• Creative Director/CEO/Editor-in-chief at Logic & Magic Inc.
• Graphic Designer at TuckerKnapp Integrated Marketing

• Production Manager at Holloman Sunburst, Military Publications
• Production Designer at Alamogordo Want Ads

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2 more...

Education

• Roosevelt University
• Illinois Institute of Art

Recommended

8 people have recommended Jennifer

Connections

76 connections

Industry

Marketing and Advertising

Websites

• My Portfolio
• Talaris.com
• My Blog

Jennifer Cifuentes’s Summary

Professional Skill Sets:

• Management: Project Management, Team Supervisor/Leader, Employee Development, Mentoring

• Creative: Creative Direction, Graphic Design, Photography, Copy Writing, Creative Message Development/Strategy

• Marketing: Integrated Marketing Communications, Branding/Brand Management, Public Relations, Direct Marketing, Multicultural Marketing, Account Planning

• Internet/Email Marketing: Web Analytics, Site Structure Development/Information Architecture, Search Engine Optimization, Search Engine Marketing, Permission-based Email Marketing

• Technical: Adobe Creative Suite, Quark, html, Microsoft Office, Dreamweaver, Flash

Jennifer Cifuentes’s Specialties:

Strategic thinking meets creative design

Jennifer Cifuentes’s Experience

• Graphic Designer - Creative Lead

  Talaris - Formerly De La Rue Cash Systems

  (Marketing and Advertising industry)

  April 2007 — Present (1 year 6 months)

  • Marketing Communications Manager — Managing marketing communications projects from concept to completion for an average of 60 ongoing projects
  
  • Digital Assets Manager — Developing and overseeing the strategy for the company’s global web presence and permission-based email marketing efforts
  
  • Creative Direction & Graphic Design — Providing creative direction to third party vendors and staff, while providing graphic design production, when needed
  
  • Brand Management — Maintaining consistent graphic standards to build brand equity for the main brand and all product line brands
  
  • Web Analytics — Implementing and maintaining a comprehensive web tracking program
  
  • Copy Writing — Providing creative/technical copy writing for most marketing projects
  
  • Strategic Marketing Development – Assisting with the development of an integrated marketing communications plan and budget
  
  • Direct Marketing — Developing and managing a direct mail/email campaign system

• Creative Director

  Restaurant.com

  (Online Media industry)

  March 2006 — March 2007 (1 year 1 month)

  • Creative Team Leader — Provided employee development, management & training
  
  • Creative Direction & Project Management — Managed an average of 75 ongoing projects
  
  • Brand Management — Maintained an developed corporate brand standards manual for 3 separate brands
  
  • Integrated Marketing Communications — Developed integrated campaigns, creative briefs & communications plans
  
  • Front-end Web Design — Interfaced with technology department to create dynamic, database-driven active server web pages (Web 2.0/eCommerce)
  
  • Print Design — Managed print projects from concept to completion, including printer communications
  
  • Promotional Email Campaigns — Created weekly html email theme lines, graphics, promotion codes and content for a list of over 430,000 consumers
  
  • Information Architecture — Developed structures for user-centric websites, organized website content and reviewed website user experience processes
  
  • Copy Writing — Provided creative/technical copy writing

• Creative Director/CEO/Editor-in-chief

  Logic & Magic Inc.

  (Marketing and Advertising industry)

  June 2004 — February 2006 (1 year 9 months)

  • Managed all points of business, including staff
  
  • Developed a bilingual (English & Spanish) weekly newspaper, El Periódico Lo Nuestro Bilingual News, to fill the Hispanic market niche of DeKalb County, which later sold to a larger publishing group
  
  • News Writing/Editing/Photography — Conducted interviews, wrote articles, shot photography
  
  • Serviced ten separate clients, including Just Make It Happen Productions, Johnson Photography, Conexión Comunidad and others
  
  • Creative Marketing Client Work — Developed, managed and implemented integrated marketing communications plans
  
  • Provided graphic design and copy writing for print, web & multimedia client projects
  
  • Public Relations — Wrote & distributed client press releases

• Graphic Designer

  TuckerKnapp Integrated Marketing

  (Marketing and Advertising industry)

  April 2002 — May 2004 (2 years 2 months)

  • Conceptual Development — Brainstorming, Creative Strategy, Positioning
  
  • Graphic Design — Print, web, multimedia
  
  • Graphic Intern Supervision
  
  • Project Management — Worked in a fast-paced, deadline driven agency environment with multiple clients in technology, food and other industries (B2B and B2C)
  
  • New Business Development — Helped acquire several accounts, including Wellmark International ($3 million/year account)
  
  • Clients Included: Motorola, Panasonic, Sara Lee, Wellmark International, ISBA Mutual, Spraying Systems, Dairy Management Incorporated, Zurich Life, WILD Flavors & many others

• Production Manager

  Holloman Sunburst, Military Publications

  (Publishing industry)

  January 2000 — May 2000 (5 months)

  • Oversaw all points of production
  
  • Graphic Design — Advertising design & publication layout
  
  • Graphic Intern Supervision

• Production Designer

  Alamogordo Want Ads

  (Publishing industry)

  April 1999 — November 1999 (8 months)

  • Graphic Design — Advertising design & publication layout

Jennifer Cifuentes’s Education

• Roosevelt University

  MS-IMC, Integrated Marketing Communications, 2004 — 2008

• Illinois Institute of Art

  BFA, Visual Communication, 2000 — 2002

  Started my undergraduate degree at University of Tennessee-Knoxville and finished at The Illinois Institute of Art-Schaumburg

Additional Information

Jennifer Cifuentes’s Websites:

• My Portfolio
• Talaris.com
• My Blog

Jennifer Cifuentes’s Interests:

Art history, design, emerging technology, new media, music, movies, computers, travel

Jennifer Cifuentes’s Groups:

•    Obama for America
•    Pro Marketers - For Marketing Professionals
•    Facebook.com
•    SEOecom - Online Business Users
•    Web 2.0
•    eMarketing Association Network
•    Online Advertising Professionals
•    Digg
•    StumbleUpon
•    Mac User group
•    InDesign Users Group
•    Goodreads
•    Search Marketing Salon
•    Search Engine Land
•    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
•    CHICAGO 2016 Olympic Games Supporters
•    Social Media Today
•    Internet 3.0 - (Web 1.0+ Web 2.0)
•    United States Olympic Team Supporters
•    Roosevelt University IMC

Jennifer Cifuentes’s Honors:

• 2004 BMA Tower Award (Gold) — Wellmark (PreStrike/Mosquitoes) — Print Ad

• 2004 BMA Tower Award (Bronze) — Wellmark (Gentrol/Bedbugs) — Print Ad

• 2004 BMA Tower Award (Bronze) — Ruprecht Meats (Simply Natural) — Logo

• “Mosquito Love Shack” ad recognized by AdWeek magazine as “great creative” in April of 2004 (online article)

• Professional Advisory Committee Member for Advertising Program — The Illinois Institute of Art-Schaumburg, 2006

• Published in the 2008 Roosevelt University IMC Review — The Frito-Lay Natural Line Case Study

Jennifer Cifuentes’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• reference requests
• getting back in touch