Jennifer Cifuentes

Current
  • Graphic Designer - Creative Lead at Talaris - Formerly De La Rue Cash Systems
Past
  • Creative Director at Restaurant.com
  • Creative Director/CEO/Editor-in-chief at Logic & Magic Inc.
  • Graphic Designer at TuckerKnapp Integrated Marketing
  • Production Manager at Holloman Sunburst, Military Publications
  • Production Designer at Alamogordo Want Ads
Education
  • Roosevelt University
  • Illinois Institute of Art
Connections
76 connections
Industry
Marketing and Advertising
Websites

Jennifer Cifuentes’s Summary

Professional Skill Sets:

• Management: Project Management, Team Supervisor/Leader, Employee Development, Mentoring

• Creative: Creative Direction, Graphic Design, Photography, Copy Writing, Creative Message Development/Strategy

• Marketing: Integrated Marketing Communications, Branding/Brand Management, Public Relations, Direct Marketing, Multicultural Marketing, Account Planning

• Internet/Email Marketing: Web Analytics, Site Structure Development/Information Architecture, Search Engine Optimization, Search Engine Marketing, Permission-based Email Marketing

• Technical: Adobe Creative Suite, Quark, html, Microsoft Office, Dreamweaver, Flash

Jennifer Cifuentes’s Specialties:

Strategic thinking meets creative design


Jennifer Cifuentes’s Experience

  • Graphic Designer - Creative Lead

    Talaris - Formerly De La Rue Cash Systems

    (Marketing and Advertising industry)

    April 2007Present (1 year 6 months)

    • Marketing Communications Manager — Managing marketing communications projects from concept to completion for an average of 60 ongoing projects

    • Digital Assets Manager — Developing and overseeing the strategy for the company’s global web presence and permission-based email marketing efforts

    • Creative Direction & Graphic Design — Providing creative direction to third party vendors and staff, while providing graphic design production, when needed

    • Brand Management — Maintaining consistent graphic standards to build brand equity for the main brand and all product line brands

    • Web Analytics — Implementing and maintaining a comprehensive web tracking program

    • Copy Writing — Providing creative/technical copy writing for most marketing projects

    • Strategic Marketing Development – Assisting with the development of an integrated marketing communications plan and budget

    • Direct Marketing — Developing and managing a direct mail/email campaign system

  • Creative Director

    Restaurant.com

    (Online Media industry)

    March 2006March 2007 (1 year 1 month)

    • Creative Team Leader — Provided employee development, management & training

    • Creative Direction & Project Management — Managed an average of 75 ongoing projects

    • Brand Management — Maintained an developed corporate brand standards manual for 3 separate brands

    • Integrated Marketing Communications — Developed integrated campaigns, creative briefs & communications plans

    • Front-end Web Design — Interfaced with technology department to create dynamic, database-driven active server web pages (Web 2.0/eCommerce)

    • Print Design — Managed print projects from concept to completion, including printer communications

    • Promotional Email Campaigns — Created weekly html email theme lines, graphics, promotion codes and content for a list of over 430,000 consumers

    • Information Architecture — Developed structures for user-centric websites, organized website content and reviewed website user experience processes

    • Copy Writing — Provided creative/technical copy writing

  • Creative Director/CEO/Editor-in-chief

    Logic & Magic Inc.

    (Marketing and Advertising industry)

    June 2004February 2006 (1 year 9 months)

    • Managed all points of business, including staff

    • Developed a bilingual (English & Spanish) weekly newspaper, El Periódico Lo Nuestro Bilingual News, to fill the Hispanic market niche of DeKalb County, which later sold to a larger publishing group

    • News Writing/Editing/Photography — Conducted interviews, wrote articles, shot photography

    • Serviced ten separate clients, including Just Make It Happen Productions, Johnson Photography, Conexión Comunidad and others

    • Creative Marketing Client Work — Developed, managed and implemented integrated marketing communications plans

    • Provided graphic design and copy writing for print, web & multimedia client projects

    • Public Relations — Wrote & distributed client press releases

  • Graphic Designer

    TuckerKnapp Integrated Marketing

    (Marketing and Advertising industry)

    April 2002May 2004 (2 years 2 months)

    • Conceptual Development — Brainstorming, Creative Strategy, Positioning

    • Graphic Design — Print, web, multimedia

    • Graphic Intern Supervision

    • Project Management — Worked in a fast-paced, deadline driven agency environment with multiple clients in technology, food and other industries (B2B and B2C)

    • New Business Development — Helped acquire several accounts, including Wellmark International ($3 million/year account)

    • Clients Included: Motorola, Panasonic, Sara Lee, Wellmark International, ISBA Mutual, Spraying Systems, Dairy Management Incorporated, Zurich Life, WILD Flavors & many others

  • Production Manager

    Holloman Sunburst, Military Publications

    (Publishing industry)

    January 2000May 2000 (5 months)

    • Oversaw all points of production

    • Graphic Design — Advertising design & publication layout

    • Graphic Intern Supervision

  • Production Designer

    Alamogordo Want Ads

    (Publishing industry)

    April 1999November 1999 (8 months)

    • Graphic Design — Advertising design & publication layout


Jennifer Cifuentes’s Education

  • Roosevelt University

    MS-IMC, Integrated Marketing Communications, 20042008

  • Illinois Institute of Art

    BFA, Visual Communication, 20002002

    Started my undergraduate degree at University of Tennessee-Knoxville and finished at The Illinois Institute of Art-Schaumburg


Additional Information

Jennifer Cifuentes’s Websites:

Jennifer Cifuentes’s Interests:

Art history, design, emerging technology, new media, music, movies, computers, travel

Jennifer Cifuentes’s Groups:

  •    Obama for America
  •    Pro Marketers - For Marketing Professionals
  •    Facebook.com
  •    SEOecom - Online Business Users
  •    Web 2.0
  •    eMarketing Association Network
  •    Online Advertising Professionals
  •    Digg
  •    StumbleUpon
  •    Mac User group
  •    InDesign Users Group
  •    Goodreads
  •    Search Marketing Salon
  •    Search Engine Land
  •    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
  •    CHICAGO 2016 Olympic Games Supporters
  •    Social Media Today
  •    Internet 3.0 - (Web 1.0+ Web 2.0)
  •    United States Olympic Team Supporters
  •    Roosevelt University IMC

Jennifer Cifuentes’s Honors:

• 2004 BMA Tower Award (Gold) — Wellmark (PreStrike/Mosquitoes) — Print Ad

• 2004 BMA Tower Award (Bronze) — Wellmark (Gentrol/Bedbugs) — Print Ad

• 2004 BMA Tower Award (Bronze) — Ruprecht Meats (Simply Natural) — Logo

• “Mosquito Love Shack” ad recognized by AdWeek magazine as “great creative” in April of 2004 (online article)

• Professional Advisory Committee Member for Advertising Program — The Illinois Institute of Art-Schaumburg, 2006

• Published in the 2008 Roosevelt University IMC Review — The Frito-Lay Natural Line Case Study


Jennifer Cifuentes’s Contact Settings

Interested In:

  • career opportunities
  • expertise requests
  • reference requests
  • getting back in touch

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