
Marketing/PR
San Francisco Bay Area

Marketing/PR
San Francisco Bay Area
Identify, build and influence marketing strategies to implement next-generation communications campaigns.
(Marketing and Advertising industry)
July 2009 — Present (1 year 3 months)
Available on a project basis.
(Privately Held; Marketing and Advertising industry)
September 2007 — August 2009 (2 years )
Full-service, independent ad agency. Based in traditional media (broadcast and print), and growing non-traditional and digital. Began as an AAE; promoted to AE while also working in PR (in-house). In addition, built an online forum for the agency, using phpBB3, and introduced the use of version control (via Google Docs). Recently noticed a huge inefficiency with a software program and asked a developer to write code to improve a process - the result being, something that took 5 hours to do can now be done in 30 minutes without requiring constant attention. Clients in the retail, restaurant, and health care industries.
(Non-Profit Organization Management industry)
April 2006 — July 2009 (3 years 4 months)
Citizen Aid is a volunteer event-planning group that organizes fundraisers -- from conception to execution -- for registered non-profits and NGOs. Since its founding in 2006, Citizen Aid has raised thousands of dollars towards supporting humanitarian aid in Darfur, increasing literacy in developing countries, and stopping the practice of human trafficking.
(Education Management industry)
August 2006 — July 2007 (1 year )
Taught business English to managers at Fortune 500 companies in Shanghai, China. Lessons were structured to introduce new language skills that applied to real-life business situations, and classes were taught in both groups and one-on-one. Certified to Teach English to Speakers of Other Languages (TESOL).
(Public Company; MS; Financial Services industry)
January 2006 — May 2006 (5 months)
Private Wealth Management. Created marketing materials, including: pitch letters, emails, follow-up correspondence, and presentations. Prospected for new business by conducting research on potential clients online (via Google, The NY Times Wedding and Business sections, trade papers and magazines, etc.) and pitching for business via cold-calling and email. Managed administrative duties and updated client information using the company's internal software programs.
(Public Company; WPP; Marketing and Advertising industry)
June 2005 — July 2005 (2 months)
Selected out of a group of applicants from F.I.T. to be the only NY intern at the London office. Worked on the Reckitt Benckiser, Nestle, and HSBC accounts. Assisted the account teams with research, compiling reels, and creating presentations. Also shadowed various departments including production, creative print + TV, and traffic.
(Privately Held; Public Relations and Communications industry)
August 2004 — December 2004 (5 months)
Showroom Coordinator. Managed samples, displays, and promo items. Wrote press releases and assisted with planing events. Worked at NY Fashion Week and Nicole Miller's fashion show/launch party.
(Privately Held; Apparel & Fashion industry)
January 2004 — May 2004 (5 months)
Managed marketing materials, assembled press packets, and helped to coordinate samples for photo shoots and fashion shows.
BS, Cum Laude and AAS, Magna Cum Laude , Advertising and Marketing Communications , 2003 — 2006
Study Abroad 2005 — 2005
Courses in media law/international politics/Italian.
Teaching myself html, navigating Unix via the command line, building things, discussing politics/government, sailing (as a member of the Manhattan Sailing Club), travel, freelancing in PR and event-planning, finding communities that are influencing change and spreading ideas (whether in tech, non-profit or something new) and languages: Conversational Spanish, beginning Mandarin and a working knowledge of Italian.
AWNY Young Executives - Co-Chair for 2009 Auction Committee; PRSA; Co-Founder: Citizen Aid, a volunteer event-planning group that organizes fundraisers for registered non-profits and NGOs.
AAS, Magna Cum Laude, Advertising & Marketing Communications, Fashion Institute of Technology 2004.