Jennifer Berkley

Current

Instructor - The Power of Market Research at UCSC Extension
Membership Retention at National Association of Women Business Owners (NAWBO)
Owner at The Insight Advantage

Board Member at Women in Consulting

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1 more...

Past

Project Manager at Mandel Communications
Member at eWomenNetwork
Product Manager at AchieveGlobal

Director, Customer Service at Zenger Miller

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1 more...

Education

San Jose State University
Ukiah High School

Recommended

16 people have recommended Jennifer

Connections

374 connections

Industry

Market Research

Websites

Jennifer Berkley’s Summary

Jennifer J. Berkley, the founder of The Insight Advantage, has a thorough understanding of the impact of customer insight on the ultimate success of any organization.

Before founding The Insight Advantage, she served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional project management skills, and a holistic view of business issues.

She has extensive experience in successfully implementing business strategies across organizational functions, integrating the voice of the customer into all functions, streamlining and documenting processes to increase efficiencies and improve quality, and developing and implementing product strategies for both new and existing products.

Throughout all of her work with a variety of industries and non-profit organizations, Ms. Berkley brings a strong commitment to helping organizations realize the link between increased profits and a commitment to making key decisions with customers’ current and emerging needs in mind.

Jennifer Berkley’s Specialties:

Customer Satisfaction, Product Management/Launch, Employee Communication

Jennifer Berkley’s Experience

Instructor - The Power of Market Research

UCSC Extension

(Educational Institution; Higher Education industry)

December 2008 — Present (1 year )
Membership Retention

National Association of Women Business Owners (NAWBO)

(Civic & Social Organization industry)

March 2007 — Present (2 years 9 months)

Work as a volunteer on the membership committee for this networking organization, focused on member satisfaction and retention.
Owner

The Insight Advantage

(Research industry)

2000 — Present (9 years )

Own/operate a full-service research organization; providing consulting and implementation of a variety of research tools: web-based surveys, focus groups, telephone interviewing.
Board Member

Women in Consulting

(Non-Profit Organization Management industry)

July 2000 — Present (9 years 5 months)

Served in several different roles on the board of this non-profit organization that serves women consultants in the Bay Area.
Project Manager

Mandel Communications

(Privately Held; 11-50 employees; Professional Training & Coaching industry)

2007 — 2009 (2 years )
Member

eWomenNetwork

(Public Company; 51-200 employees; Marketing and Advertising industry)

2001 — 2009 (8 years )
Product Manager

AchieveGlobal

(Public Company; 1001-5000 employees; Publishing industry)

January 1993 — July 2000 (7 years 7 months)

Launched/managed maintenance/updates to several training products that AchieveGlobal published/distributed for use by training professionals for employee training & development.
Director, Customer Service

Zenger Miller

(Privately Held; 201-500 employees; Publishing industry)

January 1987 — December 1993 (7 years )

Managed a department of 10 employees responsible for processing orders for training materials used by training professionals for employee training & development.

Jennifer Berkley’s Education

San Jose State University

B.S. , Business, Marketing , 1979 — 1983

Activities and Societies:

Delta Sigma Pi - Co-ed Professional Business Fraternity
Ukiah High School

1979 — 1979

Additional Information

Jennifer Berkley’s Websites:

Jennifer Berkley’s Groups:

Women in Consulting (WIC), National Association of Women Business Owners (NAWBO), Society for the Advancement of Consulting (SAC), San Jose/Silicon Valley Chamber of Commerce, Silicon Valley American Marketing Association (SVAMA)