Jennifer Peterson

Current

Communications Manager at ASA Chicago

Past

Marketing Manager at Norwood Builders
Sales and Marketing Manager at KB Home
Marketing Coordinator at Town and Country Homes

Marketing Associate at Waterstone Consulting

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Education

Dominican University
College of DuPage
Dominican University

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Recommended

8 people have recommended Jennifer

Connections

196 connections

Industry

Marketing and Advertising

Jennifer Peterson’s Summary

My career in marketing has been one of intense and daily involvement in almost every aspect of the management and execution of strategies and tasks. I am strong in my abilities to continue the momentum of learning and taking on new challenges. I thrive in a challenging and exciting environment.

Jennifer Peterson’s Specialties:

I have a multitude of experience in numerous marketing mediums and campaigns including: branding, brochure and graphic development, media buying, internet and website development, strategy planning and budgeting, market analyses, newsletters, press releases, copywriting and editing plus event planning and coordination of media, VIP and customer events.

Jennifer Peterson’s Experience

Communications Manager

ASA Chicago

(Non-Profit; Construction industry)

April 2009 — Present (8 months)

-Create, write and produce a monthly print and online newsletter sent to over 500 members and affiliates
-Develop and edit content with committee, plus oversee production along with publisher, of the quarterly magazine, Construction Connection with a circulation of over 3,000 issues
-Created a comprehensive Media List
-Write and distribute press releases for significant association events and announcements
-Maintain and create content for website
-Create and produce all promotional materials for each association event including flyers, eblasts, brochures and mailers
-Serve as staff liaison for the Branding, Publications, Technology and Business Opportunities committees by creating agendas and minutes and attending all meetings; Advise, assist and make recommendations on marketing campaigns for committee objectives
Marketing Manager

Norwood Builders

(Real Estate industry)

2005 — 2009 (4 years )

Oversee the corporate marketing department and responsible for all of the company's marketing and management efforts including planning, strategizing, budgeting, executing and implementation of all company marketing initiatives. Such accomplishments include:

-Created and maintained annual, monthly, and weekly media plan incorporating current marketing budget in all aspects of print, internet and outdoor media leading to more efficient spending, more advertising coverage and more targeted marketing which increased quality traffic, conversion ratios plus saved over $250,000 annually.

-Created and generated marketing reports making traffic and lead generation more efficient and useful to direct marketing efforts such as e-blasts and mailers

-Created and utilized in-depth competitive marketing research and analyses for proposed communities and for developing pricing and velocity strategies for new communities
Sales and Marketing Manager

KB Home

(Public Company; Real Estate industry)

2004 — 2005 (1 year )

I managed this cross-functional role strategizing and implementing new marketing and sales initiatives for this new division of KB Home.
Marketing Coordinator

Town and Country Homes

(Privately Held; Construction industry)

2001 — 2004 (3 years )

I worked as part of a marketing team in all arenas of the company's marketing efforts including advertising, public relations, research, collateral, and internet tactics along with managing the department's multi-million dollar budget, a marketing assistant and the company's rebranding launch.
Marketing Associate

Waterstone Consulting

(Privately Held; 51-200 employees; Information Technology and Services industry)

1999 — 2000 (1 year )

(Waterstone, Ciber, Neovation) As part of a marketing team was responsible for the development, execution, and management of internal initiatives for HR, Training, Recruiting, and Sales which included the corporate newsletter, promotions, internet, trade shows and seminars. As the company was bought and sold, I became involved in a national branding, public relations, and research campaign.

Additional Information

Jennifer Peterson’s Groups:

Sigma Kappa Sorority, Chicago West Towns Alumnae Chapter, Currently VP of Membership; Past President, Chicago Writer's Association, American Library Association, IL Library Association, LISSA