Search Engine Marketing Specialist, PPC and SEO, Writer and Editor
Greater New York City Area
- Current
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- SEO Specialist at LexisNexis Martindale-Hubbell
- Editor-in-Chief at BeyondBeautyBasics.com
- Past
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- Owner/SEO & SEM Consultant at Optimum Rank (Sole Proprietorship)
- Search Marketing Manager at ClassesUSA
- Education
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- New School University
- City University of New York-College of Staten Island
- Curtis HS
- Recommended
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Jennifer A. Long’s Summary
I have been working as a search marketing professional for nearly seven years with companies both large and small, as well as an independent consultant. My experience includes PPC, SEO, social networking, banner design and implementation, basic HTML design, ad trafficking, marketing copy writing for print, web and SEO, press release copy writing, budget management, database reporting design, marketing and financial analysis and projections, link building and lead generation.
Some of the marketing verticals I have experience with are: lawyers and legal professional services; beauty and fashion; online education; campus education; real estate; information technology; web design services.
My education has focused primarily on writing and literature and other liberal arts. However, I have also studied engineering and architectural design as an undergraduate. Marketing has been my primary career focus, although writing is and always will be my first love.
Published work includes short fiction, essays and web content. I hope to publish my work as novels and nonfiction essay anthologies in the future.
Jennifer A. Long’s Specialties:
Search engine optimization, PPC marketing, creative writing, journalism, writing for marketing, web copy writing, social networking, link building.
Jennifer A. Long’s Experience
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SEO Specialist
LexisNexis Martindale-Hubbell
(Public Company; 10,001 or more employees; RUK; Publishing industry)
2008 — Present (1 year )
I work directly with my clients who are lawyers or law firms and our in-house Web Operations team. I focus on optimizing my clients' web presence for search engine visibility, but most importantly to generate leads for their business and provide resources for their clients.
My search engine optimization efforts include but are not limited to: developing a well-rounded plan for optimizing and writing website content, developing keyword lists, linkbuilding, social bookmarking, social media, video optimization, blogging, and analysis. -
Editor-in-Chief
BeyondBeautyBasics.com
(Cosmetics industry)
July 2008 — Present (1 year 5 months)
As a creative woman, I have always been devoted to beauty and fashion. When I had the opportunity to join the BeyondBeautyBasics.com team, I was excited to combine my love for beauty and fashion with my passion for writing and editing.
BeyondBeautyBasics.com is a popular online destination and is a great beauty and fashion resource. As Senior Editor, I am in a unique position to work with amazing and talented writers, designers and artists; as well as try new products, share my experiences, and help other lovers of beauty and fashion. -
Owner/SEO & SEM Consultant
Optimum Rank (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
November 2005 — January 2008 (2 years 3 months)
I worked independently as an SEO and SEM consultant for local small businesses specializing in lead generation such as real estate agents, online education marketers, web designers, photographers and artists.
Provided robust search services for budget-conscious clients including generating search terms and tracking links, writing and optimizing ad copy, and developing reports to analyze and optimize ROI. Reports include lead conversion reports on campaign and keyword levels.
Managed partnerships on clients' behalf with Search Engine Marketing Account Representatives at Google, Yahoo! Search (Overture), Find What (Miva), Kanoodle and Ask Jeeves. -
Search Marketing Manager
ClassesUSA
(Public Company; Marketing and Advertising industry)
February 2002 — October 2005 (3 years 9 months)
Working at ClassesUSA was a unique experience. Being part of a small company as it was growing meant each employee had to successfully perform several different job functions.
First and foremost I was in charge of all of our search marketing efforts, both PPC and SEO, managing a PPC budget that exceeded $1 million per month. I worked on extensive marketing reporting and analysis and projections, as well as financial analysis reporting and projections.
In addition to search, my responsibilities extended to media planning and ad trafficking, event planning, and ad copywriting.
Working directly with account representatives at search engines and media companies such as Google, Yahoo! (Overture), MSN, AOL, Ask.com (Ask Jeeves), Miva (FindWhat), Kanoodle, Superpages, Advance Internet, Salary.com, and LookSmart, among others.
Jennifer A. Long’s Education
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New School University
Master of Fine Arts , Creative Writing , 2010 (expected)
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City University of New York-College of Staten Island
Bachelor of Arts , Dual Concentration in English Literature and Creative Writing
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Curtis HS
Additional Information
Jennifer A. Long’s Websites:
Jennifer A. Long’s Interests:
Writing, reading (everything), SEO, marketing and advertising, grammar, playing guitar, running, yoga, baking, studying French and German, linguistic anthropology, architecture, art and poetry.
Jennifer A. Long’s Groups:
SEMPO
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LinkedSEO -
eMarketing Association Network -
Online Marketing Network -
Elsevier Employees & Former Employees -
Social Media Marketing -
LexisNexis Current & Former Employees -
Social Entertainment Professionals
Jennifer A. Long’s Honors:
Dean's List at the College of Staten Island of the City University of New York
Winner 2008 Essay Contest: My Staten Island
Scholarship Award from the New School University for the Creative Writing Master of Fine Arts program
Jennifer A. Long’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
