Jenni Beattie

Current

Director at Digital Democracy

Past

Director of Digital Consulting at The Digital Edge
Online Research Manager/ Social Media Strategist at www.networkpr.com.au
Communication Manager at Media Monitors Australia

Internal Comms Manager at Cancer Council NSW
Research Manager at CARMA Int (Asia)
Research Manager at News Ltd - Sydney
Researcher at McCann Erickson Advertising

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4 more...

Education

University of Technology, Sydney
Kiama High school

Recommended

10 people have recommended Jenni

Connections

268 connections

Industry

Online Media

Websites

My Blog

Jenni Beattie’s Summary

Two decades of experience working within the media industry.
Companies worked for:

The Digital Edge - Director of Digital Consulting
Network PR - Online Research Manager
News Ltd - Research Manager
Media Monitors - Communication Manager
CARMA International Asia Pac - Research Manager
Cancer Council NSW - Internal Comms Manager
McCann Erickson Advertising - Researcher

Goal - To integrate new media into all marketing activities with a heavy bent on measurement and strategic comms -

View my Personal Tag Cloud http://wordle.net/gallery/Jenni_Beattie_Delicious_Account

Jenni Beattie’s Specialties:

Media Content Analysis, Online Community Management, Research and Measurement, Creative Digital Strategy, Knowledge Management, Qualitative research and Internal and external Communications.

Moderator of Australian Marketers on LinkedIn and guest blogger with Digital Ministry and Slice Media.

Strengths: 'Start up roles' evidenced by CARMA international role, News Ltd and Network PR - all positions were to startup either divisions or companies.

Jenni Beattie’s Experience

Director of Digital Consulting

The Digital Edge

(Market Research industry)

July 2008 — April 2009 (10 months)

The Digital Edge launched in October 2008 taking to market new market research products focusing on gaining richer consumer insights via the use of interactive web 2.0 inspired platforms and methodologies.

With a background in the digital space my role was to integrate web 2.0 philosophy into the market research practice and develop relevant and innovative products for todays web 2.0 marketing environment.

I developed the methodology, implemented and managed the bespoke Online Communities platform which helps gain rich consumer insights through a facebook style online environment - an Australian first.

During my role I managed Online Research Communities for: Kimberly Clark, Love Communication, Kelloggs, KFC, CBA, Weight Watchers and others.

Online Communities can be set up for npd, ad testing, comms testing, creative concepts and makes use of multimedia functionality where participants can upload photos and videos and enable 'organic' discussion to form.

I also initiated an Online Reputation Audit product- a combination of web crawl technology with social media /pr strategy primarily used by pr agencies.

In addition, I produced and delivered Social Media training for pr agencies. (references below)
Online Research Manager/ Social Media Strategist

www.networkpr.com.au

(Privately Held; Public Relations and Communications industry)

May 2006 — July 2008 (2 years 3 months)

First employee of the Online PR division of Network PR.

Bringing together my 15 years media experience and University qualifications (Bach of Applied Science -Information - UTS) my role is to research and assess the latest in new media/online techniques.

During my role I developed the Online Engagement Cycle which became the basis for the agencies social media strategy work.
Methodology: http://tinyurl.com/cbkgo7

As a digital strategist I incorporated experience with organic search engine optimisation (SEO), social media/, knowledge management and information science.

I worked on social media campaigns for Paramount Pictures, Kirrihill Wines and Tourabout.

I also produced an internal New Media Manual for employees and initiated and developed the methodology for the Online Healthcheck -an online audit for clients.
Communication Manager

Media Monitors Australia

(Privately Held; 201-500 employees; Information Services industry)

February 2003 — April 2006 (3 years 3 months)

Managed the radio program The Media Index. Spoke about leading media issues every Friday on 8 ABC and commercial stations nationally. Also interviewed by 7.30 Report on election issues.

Also:

-Internal Comms
-Change mgt projects,
-Initiated a new Intranet development including interactive technologies,
-Use of social media such as management webcasts to staff on key issues and the introduction of employee online forums for increased engagement and knowledge management.
-Initiation of innovation forums with employees.
Internal Comms Manager

Cancer Council NSW

(Non-Profit; 51-200 employees; Fund-Raising industry)

May 1998 — November 2003 (5 years 7 months)

My role was to oversee a variety of 'Information' areas of the CC
including setting up the Intranet, knowledge management (KM) initiatives and managing the medical library.
Research Manager

CARMA Int (Asia)

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 1994 — January 1997 (3 years 1 month)

CARMA specialises in media content analysis advising organisations on strategic external communications strategy.

My role included: hiring and training staff, new business pitches, business development, set standards for media content analysis reports. I was trained initially in the head office (Washington DC).

Clients included: BHP, Coca-Cola, Energy Australia, St George Bank, and more...

CARMA has since been bought out by www.mediamonitors.com.au
Research Manager

News Ltd - Sydney

(Marketing and Advertising industry)

January 1991 — November 1993 (2 years 11 months)

I was hired to set up a Research Division to assist with the Senate Inquiry into Concentration of Media Ownership.

After the inquiry the research dept worked on variety of mgt projects including introduction of Pay TV into Australia and online copyright issues.

In addition. I introduced a variety of innovative online databases technologies and produced internationally circulated publications on Pay TV Insights working closely with UK office.
Researcher

McCann Erickson Advertising

(Public Company; 51-200 employees; Marketing and Advertising industry)

May 1988 — 1991 (3 years)

Key role was to write research reports on products/sectors for the advertising agency.

Contributed to a variety of McCann Erickson Research publications including the internationally circulated New Product News.

Jenni Beattie’s Education

University of Technology, Sydney

Applied Science , Mass Comm Info Science , 1987 — 1990
Kiama High school

1979 — 1984

Additional Information

Jenni Beattie’s Websites:

My Blog

Jenni Beattie’s Interests:

Professional: New media and its application to traditional marketing and pr activities. Twitter: http://twitter.com/JenniBeattie

Jenni Beattie’s Groups:

-IABC- Int Assoc Bus Communicators
-AIMIA
-STUB
-Sydney Blogger Meetup
-Association of Internet Researchers
-Member of SEOMoz (re search engine optimisation)
-www.ragan.com (pr comms networking info share group),
-Data Miner Group,
-Third tues social media,
-pr group facebook
-Women 2.0, facebook
-Netsquared
-Set up and moderate http://cerebralpalsyaus.ning.com/ (for those caring for those with cerebral palsy)
-Currently blogging for www.digitalministry.com.au