Jennifer Griffin
Experienced Legal Marketing Professional Specializing in Online Marketing
- Location
- Raleigh-Durham, North Carolina Area
- Industry
- Legal Services
As a LinkedIn member, you'll join 135 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Jennifer Griffin know in common
- Get introduced to Jennifer Griffin
- Contact Jennifer Griffin directly
Jennifer Griffin's Overview
- Current
-
- Chair at Legal Marketing Association - Raleigh City Group
- VP of Social Media at Triangle Chapter of the American Marketing Association
- eMarketing Specialist at Smith Anderson
- Past
-
- Chair-elect at Legal Marketing Association - Raleigh City Group
- Director of Marketing at Twine Interactive
- Marketing & Business Development Specialist at Williams Mullen
- Marketing Coordinator at Rosen Law Firm
- Senior Editorial Assistant at American Society for Bone and Mineral Research
- Journalism Intern at Carolina Woman Magazine
- Education
-
- North Carolina State University
- Appalachian State University
- Recommendations
-
7 people have recommended Jennifer
- Connections
-
450 connections
Jennifer Griffin's Summary
Since 2005, I have served in the marketing capacity for law firms, a professional trade organization and a women's publication. I am currently the Chair for the Raleigh City Group Chapter of the Legal Marketing Association and the VP of Social Media for the Triangle Chapter of the American Marketing Association.
Specialties
Website Management, Marketing Technology, Social Media, Project Management, Attorney Coaching
Jennifer Griffin's Experience
eMarketing Specialist
Smith Anderson
Partnership; 51-200 employees; Law Practice industry
March 2010 – Present (2 years)
- Research and implementation of new marketing technology including CRM as well as soliciting and evaluating proposals for Web site redesign
- Compile research on behalf of lawyers, assemble pitch packets and respond to requests for proposal
- Support marketing activities of 120 attorneys
- Construct and implement social media and email marketing strategy
- Coordinate print and online advertising
- Create, design, and implement blog for Health Care and Financial Practice Groups
- Write and edit marketing copy
- Serve as liaison between marketing committee and designers to update and maintain firm branding
- Graphic design including production of advertisements, white papers, articles and general marketing collateral
- Coach attorneys on social media approaches and best practices
Director of Marketing
Twine Interactive
Privately Held; 1-10 employees; Online Media industry
November 2009 – March 2010 (5 months)
- Serve as primary contact for clients: responsible for managing accounts, projects and production schedules
- Develop and manage clients’ digital efforts including but not limited to social media campaigns, blogs, email marketing campaigns, customer databases, development of search marketing content, website development and updates
- Analyze and optimize client digital campaigns using Google Analytics
- Pitch campaign concepts and develop analytics reporting system for clients
- Create business proposals and marketing collateral for sales staff
- Spearhead all marketing initiatives for Twine Interactive
- Social Media Training
Marketing & Business Development Specialist
Williams Mullen
Privately Held; 501-1000 employees; Law Practice industry
April 2008 – November 2009 (1 year 8 months)
- Advise attorneys on use of social media for marketing activities and assist in implementation
- Maintain and update web content for North Carolina offices
- Coordinate event planning
- Manage public relations, article placements, award nominations and media coverage for NC offices
- Evaluate and execute corporate sponsorship and community presence
- Coordinate business development activities such as response to business proposals, industry and market research, special events, and client presentation deliverables
- Serve as marketing liaison to the firm's Women's Initiative
- Implemented regional branding activities
Marketing Coordinator
Rosen Law Firm
Privately Held; 11-50 employees; Law Practice industry
March 2007 – April 2008 (1 year 2 months)
- Webmaster for all firm websites
- Designed and maintained podcasting blogs
- Event planning including professional seminars for referral sources, divorce legal seminars, and trade shows
- Managed marketing budget
- Implemented and maintained direct mail marketing campaign
Senior Editorial Assistant
American Society for Bone and Mineral Research
December 2005 – March 2007 (1 year 4 months)
- Handled peer review process for Journal of Bone and Mineral Research
- Monitored and managed all incoming manuscript submissions
- Worked as liaison with editor in chief, associate editors and authors
- Coordinated ad placement in journal
- Constructed media kit
- Distributed RFPs for electronic manuscript submission and review system
Jennifer Griffin's Skills
Jennifer Griffin's Education
North Carolina State University
2002 – 2005
Appalachian State University
2001 – 2002
View Jennifer Griffin’s full profile to...
- See who you and Jennifer Griffin know in common
- Get introduced to Jennifer Griffin
- Contact Jennifer Griffin directly
Not the Jennifer Griffin you were looking for? View more »
