Jennifer Griffin
Experienced Legal Marketing Professional Specializing in Online Marketing
- Location
- Raleigh-Durham, North Carolina Area
- Industry
- Legal Services
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Jennifer Griffin's Overview
- Current
-
- Chair at Legal Marketing Association - Raleigh City Group
- Marketing & Business Development Manager at Smith Anderson
- Past
-
- VP of Social Media at Triangle Chapter of the American Marketing Association
- Chair-elect at Legal Marketing Association - Raleigh City Group
- Director of Marketing at Twine Interactive
- Marketing & Business Development Specialist at Williams Mullen
- Marketing Coordinator at Rosen Law Firm
- Senior Editorial Assistant at American Society for Bone and Mineral Research
- Journalism Intern at Carolina Woman Magazine
- Education
-
- Appalachian State University
- North Carolina State University
- Recommendations
-
7 people have recommended Jennifer
- Connections
-
494 connections
Jennifer Griffin's Summary
I have served in the marketing capacity for law firms, a professional trade organization and a women's publication. I am currently the Chair for the Raleigh City Group Chapter of the Legal Marketing Association and the VP of Social Media for the Triangle Chapter of the American Marketing Association.
Specialties
Website Management, Business Development, Marketing Technology, Social Media, Project Management
Jennifer Griffin's Experience
Marketing & Business Development Manager
Smith Anderson
Partnership; 51-200 employees; Law Practice industry
March 2010 – Present (2 years 3 months) Raleigh-Durham, North Carolina Area
• Serve as project manager for large-scale firm projects such as website redesign and CRM implementation
• Assist with developing and coordinating the Firm’s marketing and business development training programming
• Coach attorneys on business development best practices
• Oversight of firm website messaging and content and search engine optimization
• Assist in the creation and development of the Firm’s social media strategy and related policies
• Collaboration on business development and marketing plans for attorneys and practice groups
• Development and implementation of strategic e-marketing initiatives
Director of Marketing
Twine Interactive
Privately Held; 1-10 employees; Online Media industry
November 2009 – March 2010 (5 months) Raleigh-Durham, North Carolina Area
• Serve as primary contact for clients: responsible for managing accounts, projects and production schedules
• Develop and manage clients’ digital efforts including but not limited to social media campaigns, blogs, email marketing campaigns, customer databases, development of search marketing content, website development and updates
• Analyze and optimize client digital campaigns using Google Analytics
• Pitch campaign concepts and develop analytics reporting system for clients
• Create business proposals and marketing collateral for sales staff
• Spearhead all marketing initiatives for Twine Interactive
• Social Media Training
Marketing & Business Development Specialist
Williams Mullen
Privately Held; 501-1000 employees; Law Practice industry
April 2008 – November 2009 (1 year 8 months) Raleigh-Durham, North Carolina Area
• Advise attorneys on use of social media for marketing activities and assist in implementation
• Maintain and update web content for North Carolina offices
• Coordinate event planning
• Manage public relations, article placements, award nominations and media coverage for NC offices
• Evaluate and execute corporate sponsorship and community presence
• Coordinate business development activities such as response to business proposals, industry and market research, special events, and client presentation deliverables
• Serve as marketing liaison to the firm's Women's Initiative
• Implement regional branding activities
Marketing Coordinator
Rosen Law Firm
Privately Held; 11-50 employees; Law Practice industry
March 2007 – April 2008 (1 year 2 months) Raleigh-Durham, North Carolina Area
• Webmaster for all firm websites
• Design and maintain podcasting blogs
• Event planning including professional seminars for referral sources, divorce legal seminars, and trade shows
• Manage marketing budget
• Implement and maintain direct mail marketing campaign
Senior Editorial Assistant
American Society for Bone and Mineral Research
December 2005 – March 2007 (1 year 4 months) Raleigh-Durham, North Carolina Area
• Handled peer review process for Journal of Bone and Mineral Research
• Monitored and managed all incoming manuscript submissions
• Worked as liaison with editor in chief, associate editors and authors
• Coordinated ad placement in journal
• Constructed media kit
• Distributed RFPs for electronic manuscript submission and review system
Jennifer Griffin's Skills & Expertise
Jennifer Griffin's Education
Appalachian State University
North Carolina State University
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