Owner, WebEmarketing and Internet Consultant
Greater Minneapolis-St. Paul Area
- Current
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- Ownerat WebEmarketing (Self-employed)
- Past
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- Emarketing Business Unit Manager at Aware Web Solutions
- Emarketing Manager at Deluxe Corporation
- Customer Segment Marketing Manager at Best Buy
- Database Analyst at The Lacek Group
- Education
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- Jones International University
- University of Minnesota - Carlson School of Management
- University of Minnesota-Morris
- Recommended
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8 people have recommended Jennifer - Connections
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193
connections
- Industry
- Internet
- Websites
Jennifer Meyer’s Summary
Jennifer is the CEO of www.webemarketing.com and has over nine years of Internet Marketing and database marketing expertise. Her strategic, analytical, leadership and interpersonal skills make her a valuable asset to any project. She has a Finance degree from the Carlson School of Management and an MBA in ecommerce from Jones International University.
Jennifer has an expertise in Strategic Internet Marketing consulting with a diverse background in startup companies, agencies and corporate environments. She has experience in search engine optimization, paid search advertising, email marketing, integrated marketing strategy development, business analysis methodology, branding integration, process development, vendor selection and implementation.
Throughout her career, she developed excellent project management skills and has been responsible for simultaneously managing the design, development and implementation of online marketing campaigns across 20+ national and international brands. She has a proven ability to collaboratively partner with internal and external cross-functional teams to accomplish strategic goals.
Jennifer has a very analytical background with experience in web analytics, database marketing, loyalty marketing and market research. She has been involved with projects such as customer lifetime value, customer profiling, segmentation, grow share, acquisition, retention, and RFM analysis. She has a comprehensive technical background and experience with several Internet Marketing solutions and database marketing software.
Jennifer Meyer’s Specialties:
search engine optimization, paid search advertising, email marketing, integrated marketing strategy development, business analysis methodology, branding integration, process development, vendor selection and implementation.
Jennifer Meyer’s Experience
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Owner
WebEmarketing (Self-employed)
(Self-Employed; 1-10 employees; Internet industry)
January 2006 — Present (2 years 11 months)
Web Emarketing offers Internet marketing solutions to help clients fully leverage the power of the Internet for improved search engine ranking and drive online traffic to their Website through professional search engine marketing services, Pay Per Click campaign management, and email marketing. Our Internet Marketing consultants will develop a customized online marketing strategy and implement comprehensive Internet Marketing solutions to accomplish your business goals.
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Emarketing Business Unit Manager
Aware Web Solutions
(Privately Held; 11-50 employees; Internet industry)
January 2005 — November 2005 (11 months)
• Started up Emarketing Business Unit
• Accountable for development, sales and execution of all search engine marketing and email marketing projects
• Created Emarketing company documentation
• Manage all Emarketing vendor relationships
• Responsible for Aware’s marketing including press releases, email marketing, search engine marketing and website enhancements
• Within 3 months obtained 6 Emarketing clients exceeding Emarketing projected revenue by over 200% and required to hire additional Emarketing employees -
Emarketing Manager
Deluxe Corporation
(Public Company; 5001-10,000 employees; DLX; Printing industry)
May 2002 — January 2005 (2 years 9 months)
eMarketing Manager
- Simultaneously manage Deluxe and NEBS online marketing across 20+ national and international brands
- Responsible for managing the design, development and implementation of online marketing campaigns including email campaigns, search engine, online surveys, strategic solution selling usability testing, sweepstakes, and eMerchandising
- Accountable for $3 million in annual outbound email marketing revenue and $45 million through the Internet channel
- Key stakeholder in the development of business requirements for online projects
- Manage 20+ cross-functional internal and external vendor relationships
- Proven ability to collaboratively partner and interpret business requirements between business and technical team members
- Developed consistent online marketing reporting metrics across the organization
- Responsible for forecasting and budgeting for online initiatives -
Customer Segment Marketing Manager
Best Buy
(Public Company; 10,001 or more employees; BBY; Consumer Electronics industry)
May 2000 — May 2002 (2 years 1 month)
- Developed and managed overall customer contact strategy to insure a seamless experience between BestBuy.com and Best Buy retail stores
- Created enterprise wide one-to-one marketing process to facilitate the management of the customer contact strategy
- Determined appropriate customer contact frequency and optimal online and offline marketing vehicles based on maximizing budget allocations and return on investment
- Utilized leadership skills to manage direct mail and email marketing campaigns
- Primary liaison to the Customer Care team to resolve marketing related issues -
Database Analyst
The Lacek Group
(Internet industry)
1997 — 1999 (2 years)
Jennifer Meyer’s Education
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Jones International University
MBA, E-commerce, 2002 — 2004
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University of Minnesota - Carlson School of Management
Bachelors of Science, Finance, 1993 — 1997
- Activities and Societies:
- Delta Sigma Pi, United Nations, U of M Finance Association, MPIRG
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University of Minnesota-Morris
1993 — 1994
Additional Information
Jennifer Meyer’s Websites:
Jennifer Meyer’s Groups:
MIMA (Minnesota Interactive Marketing Association)
SEMPO (Search Engine Marketing Professional Association), CSOM
Jennifer Meyer’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
