Jen Martensen

Current

• Director of Interactive Partner Alliances & Vendor Management at Arc Worldwide/Leo Burnett

Past

• Project Director at Arc Worldwide/Leo Burnett
• Senior Project Manager at Arc Worldwide/Leo Burnett
• Producer/Project Manager at iLeo/Arc Worldwide

• Freelance Asset Management at Sanford
• Experience Design Group Manager at Inforte
• Senior Web Producer at Grey Interactive
• Founding Partner/General Manager at Conscience Records, Inc.
• A&R Project Coordinator at Elektra Entertainment
• Assistant Studio Manager at Power Station Recording Studios (now Avatar Studios)

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Education

• Columbia College Chicago
• University of Illinois at Urbana-Champaign
• Maine South High School

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Recommended

1 person has recommended Jen

Connections

116 connections

Industry

Marketing and Advertising

Websites

• My Website

Jen Martensen’s Summary

Maiden Name: Jen Kriesel

Jen Martensen’s Specialties:

Photography and music intellectual property licensing, pricing, production. Permissions, royalties and entertainment-related marketing.

Jen Martensen’s Experience

• Director of Interactive Partner Alliances & Vendor Management

  Arc Worldwide/Leo Burnett

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  October 2007 — Present (1 year 2 months)

  Development of a unified strategic sourcing initiative under the guidance of the Leo Burnett/Arc Worldwide C.O.O. Interactive subject matter expert & lead on a cross-agency, multi-discipline team with reps from Database, Print Production and Procurement, & Broadcast Production.
  
  Established new practice for operational efficiency and value-enhancing management of all Partner and Vendor relationships by defining and aligning processes to leverage the agency’s $390 million annual purchasing scale.
  
  Scope of partnerships to include external 3rd parties, affiliate agencies in the Publicis Groupe, client business partners & global Arc/Burnett locations.
  
  Created & managed contact database, including all partner capabilities, work examples and communication records, as well as relevant documentation: RFI, RFP, RFQ, Non-Disclosure Agreements, Information Security documents, Master Service Agreements, Standard Provisions. Evaluation & monitoring of vendor performance and compliance.

• Project Director

  Arc Worldwide/Leo Burnett

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  November 2007 — March 2008 (5 months)

  Project leader: owner of all project estimating, planning, & management.
  
  Responsible for on-time and on-budget delivery of interactive strategy, site development, email & online media projects. Managed up to $3 million/year in business & 30 parallel-path projects. Direct reporting supervision of Project Managers, fostering career mentorship & development.
  
  Served as central communications and management hub for a broad field of client’s partners and vendors. Delivered extensive contributions to improving internal processes & standards. Video & still photography shoot production, stock image licensing and asset management.
  
  Account Management responsibilities included daily client communication, financial planning and management, staffing plans and strategy development.
  
  Clients include: Diageo, Northern Trust, General Motors, U.S. Army, McDonald’s, Disney, Whirlpool and Western Union. Successful collaboration & coordination with offline efforts in print, TV & direct mail.

• Senior Project Manager

  Arc Worldwide/Leo Burnett

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  October 2005 — November 2007 (2 years 2 months)

  See Project Director description.

• Producer/Project Manager

  iLeo/Arc Worldwide

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  March 2003 — October 2005 (2 years 8 months)

  See Project Director description.

• Freelance Asset Management

  Sanford

  (Public Company; 1001-5000 employees; Consumer Goods industry)

  July 2001 — March 2003 (1 year 9 months)

  Management of in-house image collection. Research and distribution of product photography to marketing teams for the Sharpie, PaperMate, Expo, Accent and Uniball brands.

• Experience Design Group Manager

  Inforte

  (Public Company; 501-1000 employees; Management Consulting industry)

  July 2000 — July 2001 (1 year 1 month)

  Co-development and management of a 15-member digital and animation design team for a consultancy focused on customer intelligence.

• Senior Web Producer

  Grey Interactive

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  September 1999 — June 2000 (10 months)

  Project management, art direction, participation in account and technical management for Procter & Gamble's Cover Girl cosmetics web site.

• Founding Partner/General Manager

  Conscience Records, Inc.

  (Privately Held; 1-10 employees; Music industry)

  May 1995 — October 1998 (3 years 6 months)

  Artist scouting and development, art direction, production management, legal negotiations and advertising/promotion/marketing leadership for an independent label.

• A&R Project Coordinator

  Elektra Entertainment

  (Public Company; 501-1000 employees; Music industry)

  December 1993 — June 1998 (4 years 7 months)

  Production coordination for all aspects of album projects led by the Senior Vice President, A&R.

• Assistant Studio Manager

  Power Station Recording Studios (now Avatar Studios)

  (Privately Held; 11-50 employees; Music industry)

  February 1992 — December 1993 (1 year 11 months)

  Facilities and staffing management, session coordination, client relations.

Jen Martensen’s Education

• Columbia College Chicago

  Masters Studies in Arts, Entertainment & Media Management 2003 — 2005

  Class work towards earning a Masters of Arts Management degree in the Arts, Entertainment & Media Management Department of Columbia College ‚ Chicago, IL; Concentration in Visual Arts.

• University of Illinois at Urbana-Champaign

  B.A., 1987 — 1991

  Major in Speech Communication, Minor in Cinema Studies

  Activities and Societies:

  Music and entertainment journalist, advertising sales representative for The Daily Illini Newspaper 1988-1991

• Maine South High School

Additional Information

Jen Martensen’s Websites:

• My Website

Jen Martensen’s Interests:

Music, art/photography, writing

Jen Martensen’s Groups:

•    Online Advertising Professionals
•    Music and Entertainment Professionals
•    Media & Entertainment Professionals
•    The Warner Music Group Alumni Association

Jen Martensen’s Honors:

Project Management Professional
Certified January 2008
Project Management Institute PMP certification exam passed: PMP # 509873

Arc Worldwide/Leo Burnett Management 101
Completed December 2006
Graduate of the inaugural class of an internal 10-month management-training program; participants invited by recommendation only.

Jen Martensen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch