Jen Martensen

Senior Sourcing Manager, Digital at Arc Worldwide/Leo Burnett

Greater Chicago Area

Current
Past
  • Digital Project Director at Arc Worldwide/Leo Burnett
  • Senior Digital Project Manager at Arc Worldwide/Leo Burnett
  • Digital Producer/Project Manager at iLeo/Arc Worldwide
  • Freelance Asset Management at Sanford
  • Experience Design Group Manager at Inforte
  • Senior Web Producer at Grey Interactive
  • Founding Partner/General Manager at Conscience Records, Inc.
  • A&R Project Coordinator at Elektra Entertainment
  • Assistant Studio Manager at Power Station Recording Studios (now Avatar Studios)
Education
  • Columbia College Chicago
  • University of Illinois at Urbana-Champaign
  • Maine South High School
Connections
152 connections
Industry
Marketing and Advertising
Websites

Jen Martensen’s Summary

Relationship Management, Strategic Vendor Management, Procurement and Supplier Relations. Digital Advertising and Marketing Strategy and Production.

Jen Martensen’s Specialties:

Music and Photography intellectual property licensing and production. Permissions, royalties and entertainment-related marketing.


Jen Martensen’s Experience

  • Senior Sourcing Manager, Digital

    Arc Worldwide/Leo Burnett

    (Public Company; PUB.PA; Marketing and Advertising industry)

    July 2007Present (2 years 5 months)

    Interactive subject matter expert/lead for the cross-agency, multi-discipline Strategic Vendor Management procurement team, partnering with leads from Print Production, Broadcast Production, Art Production, Operations and Database Marketing.

    Served as a partner in the creation of this unified strategic sourcing initiative under the guidance and direction of the Leo Burnett/Arc Worldwide Chief Operating Officer/Chief Financial Officer. Established and grew of a new practice, aligning and defining processes for efficient and value-enhancing management of all agency third-party and affiliate Supplier and Vendor relationships.

    Collaborated with agency Legal experts to author and execute a new Interactive and Emerging Media Standard Provisions Agreement, to serve as a baseline master contract for all Digital partnerships.

    Developed and managed an extensive vendor contact database, including all partner capabilities, work examples and communication records, as well as relevant documentation: RFI, RFP, RFQ, Non-Disclosure Agreements, Information Security documents, Master Service Agreements, and Standard Provisions.

    Primary point of contact and Relationship Manager for all prospective and approved Digital partners, educating and guiding them through the Strategic Vendor Management on-boarding processes and ongoing policies.

  • Digital Project Director

    Arc Worldwide/Leo Burnett

    (Marketing and Advertising industry)

    October 2007March 2008 (6 months)

    Digital project leader; owner of all project estimating and planning, as well as on-time and on-budget delivery of interactive web site, email and online media projects.

    Account Management responsibilities included daily client communication, financial planning and management, staffing plans and strategy development.

    Direct supervision of Project Managers, fostering career mentorship and development.

    Video and still photography shoot production, stock image licensing and asset management. Successful collaboration and coordination with offline efforts in print, TV and direct mail.

    Served as central communications and management hub for a broad field of client’s business partners and vendors. Delivered extensive contributions to improving processes and standards.

    Clients include: Diageo, Northern Trust Bank, General Motors, U.S. Army, McDonald’s, Disney, Whirlpool and Western Union.

  • Senior Digital Project Manager

    Arc Worldwide/Leo Burnett

    (Marketing and Advertising industry)

    September 2005October 2007 (2 years 2 months)

    See Project Director description.

  • Digital Producer/Project Manager

    iLeo/Arc Worldwide

    (Marketing and Advertising industry)

    March 2003September 2005 (2 years 7 months)

    See Project Director description.

  • Freelance Asset Management

    Sanford

    (Public Company; Consumer Goods industry)

    July 2001March 2003 (1 year 9 months)

    Management of in-house image collection. Research and digital distribution of product photography to marketing teams for the Sharpie, PaperMate, Expo, Accent, Uniball brands.

  • Experience Design Group Manager

    Inforte

    (Privately Held; Information Technology and Services industry)

    July 2000July 2001 (1 year 1 month)

    Development and management of a 15-member digital and animation design team for a consultancy focused on customer intelligence.

  • Senior Web Producer

    Grey Interactive

    (Marketing and Advertising industry)

    September 1999June 2000 (10 months)

    Project management, art direction, account and technical management for Procter & Gamble's Cover Girl cosmetics web site.

  • Founding Partner/General Manager

    Conscience Records, Inc.

    (Music industry)

    May 1995October 1998 (3 years 6 months)

    Artist scouting and development, art direction, production management, legal negotiations and advertising/promotion/marketing leadership for an independent record label.

  • A&R Project Coordinator

    Elektra Entertainment

    (Public Company; 501-1000 employees; Music industry)

    December 1993June 1998 (4 years 7 months)

    Production coordination for all aspects of album projects led by the Senior Vice President, A&R.

  • Assistant Studio Manager

    Power Station Recording Studios (now Avatar Studios)

    (Privately Held; 11-50 employees; Music industry)

    February 1992December 1993 (1 year 11 months)

    Facilities and staffing management, session coordination, client relations.


Jen Martensen’s Education

  • Columbia College Chicago

    Masters Studies in Arts, Entertainment & Media Management 20032005

    Class work towards earning a Masters of Arts Management degree in the Arts, Entertainment & Media Management Department of Columbia College ‚ Chicago, IL; Concentration in Visual Arts.

  • University of Illinois at Urbana-Champaign

    B.A. , 19871991

    Major in Speech Communication, Minor in Cinema Studies

    Activities and Societies:
    Music and entertainment journalist, advertising sales representative for The Daily Illini Newspaper 1988-1991
  • Maine South High School


Additional Information

Jen Martensen’s Websites:

Jen Martensen’s Interests:

Music, art/photography, writing

Jen Martensen’s Groups:

  •    Online Advertising Professionals
  •    Music and Entertainment Professionals
  •    Media & Entertainment Professionals
  •    The Warner Music Group Alumni Association
  •    Leo Burnett / ARC Worldwide

Jen Martensen’s Honors:

Project Management Professional
Certified January 2008
Project Management Institute PMP certification exam passed: PMP # 509873

Arc Worldwide/Leo Burnett Management 101
Completed December 2006
Graduate of the inaugural class of an internal 10-month management-training program; participants invited by recommendation only.


Jen Martensen’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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