Jen Martensen

National Director, Vendor Management at Razorfish

Location
Greater Chicago Area
Industry
Marketing and Advertising

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Jen Martensen's Overview

Current
  • National Director, Vendor Management at Razorfish
Past
  • Senior Digital Project Manager at Arc Worldwide/Leo Burnett
  • Digital Producer/Project Manager at iLeo/Arc Worldwide
  • Freelance Asset Management at Sanford
  • Experience Design Group Manager at Inforte
  • Senior Web Producer at Grey Interactive
  • Founding Partner/General Manager at Conscience Records, Inc.
  • A&R Project Coordinator at Elektra Entertainment
  • Assistant Studio Manager at Power Station Recording Studios (now Avatar Studios)
Education
  • Columbia College Chicago
  • University of Illinois at Urbana-Champaign
  • Maine South High School
Recommendations

4 people have recommended Jen

Connections

317 connections

Jen Martensen's Summary

I'm a very capable manager who thrives at the points where best business practices, creativity and technology integrate; and I strive to optimize them all.

A strategic thinker and creative problem solver, I rise to challenges and aim to elevate and educate along the way.

Driven by an ambition to be an efficient, effective, and thoughtful leader, I am pro-active, organized, and laden with common sense.

Collaboration is a primary talent. An excellent people connector and relationship developer, I understand how different roles work, think, and influence one another. 



Unfailingly responsible and accountable, I set and meet high standards for myself, and motivate others to do the same.



I can:

• assess scenarios, align interests behind common objectives, inspire teams to achieve solutions, and produce results

• bring blue sky ideas down to earth: deriving best execution plans from the big picture

• operationalize processes while adapting for real life scenarios, then measure and manage performance

Specialties

• Strategic Sourcing, Vendor Management, Supplier Relations and Relationship Management, including Contract Negotiations and Performance Analysis 



• Digital Advertising and Marketing Project Management, Program Management, Production, and Account Management


• Operations, Business Management and Financial Management



• Entertainment Marketing, Music and Photography Production, Intellectual Property Licensing and Royalties

Jen Martensen's Experience

National Director, Vendor Management

Razorfish

Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

November 2011Present (3 months) Chicago, IL

Design, operationalize and manage third-party domestic partner relationships for client-based deliverables.

• Vendor Management process development and implementation, streamlining and building an efficient interface between external vendors and the internal agency constituencies

• Oversee performance management and contractual/legal compliance, creating initial standards and monitoring their evolution

• Service Protocol creation and oversight

• Agency process advocate, to evangelize new practice and methodologies internally and with affiliated vendors

• Ongoing market trend watch and analysis

• Drive continual improvement by constantly surfacing better ways of working, better partners

Account Director, Client Engagement

Razorfish

Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

June 2010November 2011 (1 year 6 months) Chicago, IL

Client engagement, thought leadership, planning and coordination

Responsible for $4mm+ in business on the largest regional client account, delivering enterprise-wide digital strategy, user experience, research and design projects

Developed relationships with integrity and authenticity

Solved problems creatively and removed barriers to success

Provided strategic direction to clients and project teams, optimizing business goals, project approaches and team talents

Identified new business opportunities and successfully sold in multiple projects

Senior Sourcing Manager, Digital

Arc Worldwide/Leo Burnett

Public Company; 5001-10,000 employees; PUB.PA; Marketing and Advertising industry

July 2007June 2010 (3 years)

Established and grew a new practice, under the direction of the COO/CFO

Served as the Digital lead for the Strategic Vendor Management team, partnering with leads from Print Production, Broadcast Production, Art Production and Database Marketing

Defined and aligned processes and tools for efficient management of 1100+ vendor relationships

Traced expenditures upstream through purchase orders to optimize list of 120+ Digital vendors

Enforced bidding practices and production requirements of client-agency contracts, to ensure agency and vendor compliance

Provided analysis, benchmarking and negotiation on Digital project bids executed by the Leo Burnett/Arc Worldwide integrated Production department: 70+ Producers, 30+ Business Managers and hundreds of projects representing $300mm+ annual spend

Communicated with client-side cost consultants and procurement representatives

Primary relationship manager for Digital partners, guiding them through on-boarding processes and ongoing policies

Researched marketing services procurement trends, delivered strategy presentations to an audience of agency Vice Presidents, Senior and Executive Vice Presidents, and COO/CFO

Collaborated with agency Legal team to author and execute the new Interactive and Emerging Media Standard Provisions Agreement, a baseline master contract for all Digital partnerships

Digital Project Director

Arc Worldwide/Leo Burnett

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

October 2007March 2008 (6 months)

Project leader for web site, email and online media projects for client accounts of $1.5mm-$3mm

Produced digital content: video and photo shoots, stock image licensing and asset management

Influenced account financial planning, staffing plans and strategy development

Owned all project briefs and plans, statements of work, and new business proposals

Successful collaboration and coordination with mainline efforts in print, TV and direct mail

Served as central communications hub for a broad field of client’s agency partners and vendors

Created efficiencies and brought organizational rigor to ways of working, project programs, team structures and budgets, improving account profitability

Ensured agency adherence to all aspects of client Digital Governance policies

Direct supervision of up to 4 Project Managers, mentoring career development

Clients include: Diageo, Northern Trust Bank, General Motors, U.S. Army, McDonald’s, Disney, Whirlpool and Western Union

Senior Digital Project Manager

Arc Worldwide/Leo Burnett

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

September 2005October 2007 (2 years 2 months)

See Project Director description.

Digital Producer/Project Manager

iLeo/Arc Worldwide

March 2003September 2005 (2 years 7 months)

See Project Director description.

Freelance Asset Management

Sanford

Public Company; 1001-5000 employees; Consumer Goods industry

July 2001March 2003 (1 year 9 months)

Management of in-house image collection. Research and digital distribution of product photography to marketing teams for the Sharpie, PaperMate, Expo, Accent, Uniball brands.

Experience Design Group Manager

Inforte

Public Company; 1001-5000 employees; BND; Information Technology and Services industry

July 2000July 2001 (1 year 1 month)

Development and management of a 15-member digital and animation design team for a consultancy focused on customer intelligence.

Senior Web Producer

Grey Interactive

September 1999June 2000 (10 months)

Project management, art direction, account and technical management for Procter & Gamble's Cover Girl cosmetics web site.

Founding Partner/General Manager

Conscience Records, Inc.

May 1995October 1998 (3 years 6 months)

Artist scouting and development, art direction, production management, legal negotiations and advertising/promotion/marketing leadership for an independent record label.

A&R Project Coordinator

Elektra Entertainment

Public Company; 10,001+ employees; Retail industry

December 1993June 1998 (4 years 7 months)

Production coordination for all aspects of album projects led by the Senior Vice President, A&R.

Assistant Studio Manager

Power Station Recording Studios (now Avatar Studios)

February 1992December 1993 (1 year 11 months)

Facilities and staffing management, session coordination, client relations.

Jen Martensen's Education

Columbia College Chicago

Masters Studies in Arts, Entertainment & Media Management

20032005

Class work towards earning a Masters of Arts Management degree in the Arts, Entertainment & Media Management Department of Columbia College ‚ Chicago, IL; Concentration in Visual Arts.

University of Illinois at Urbana-Champaign

B.A.

19871991

Major in Speech Communication, Minor in Cinema Studies

Activities and Societies: Music and entertainment journalist, advertising sales representative for The Daily Illini Newspaper 1988-1991

Maine South High School

Jen Martensen's Additional Information

Interests:

Entertainment & Media business, Music, art/photography, writing

Groups and Associations:

Illumedia (formerly Chicago Print Production Club) http://www.illumedia.org Board Member, Education Committee Member December 2010-Present Women In Film Chicago Executive Breakfast Panelist: The State of Women In Advertising March 2011 Chicago Print Production Club Educational Luncheon Panelist: Evolution of Print in a Digital World March, 2010

Honors and Awards:

Project Management Professional
Certified January 2008
Project Management Institute: PMP # 509873

Arc Worldwide/Leo Burnett Management 101
Completed December 2006
Participant in the inaugural class of an invitation-only 10 month management training program

Additional Professional Training and Education Classes taken while at Arc Worldwide/Leo Burnett (though Leo Burnett University):

• Management 201: Emotional Intelligence
• Strategic Thinking
• Writing For Results
• Powerful Negotiation Strategies and Tactics
• Institute for Management Studies: Creating & Managing Successful Internal and External Alliances

Contact Jen for:

  • career opportunities
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  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
  • getting back in touch

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