Jenka Gurfinkel

Current

• consumer insight consultant & marketing strategist at social-creature consulting
• Dir. Marketing & Communications at The Do Lab

Past

• Online Marketing Coordinator at House of Blues Concerts

Education

• Boston University

Connections

85 connections

Industry

Marketing and Advertising

Websites

• My Website

Jenka Gurfinkel’s Summary

I am a marketing strategy & consumer insight consultant. For almost a decade I have been producing and marketing music-driven lifestyle events in Boston, New York, and Los Angeles. Creating brand experiences that bring thousands of people together also informs my background with online experience design, social media, and community development.

Specializing in the creation of crucial culture-brand relationships and user-engagement strategies, I have helped develop and produce campaigns for clients such as Live Nation, House of Blues Concerts, Red Bull, Bonnaroo Music Festival, Wong Doody Advertising, United Future, ADD Marketing, and Electric Ltd. (UK) for Umbro, among others.

A deck outlining my consulting services can be downloaded here:

http://social-creature.com/presentation/social-creature.pdf

Jenka Gurfinkel’s Specialties:

consumer identity analysis, experience design, community development, brand management, marketing campaign strategy

Jenka Gurfinkel’s Experience

• consumer insight consultant & marketing strategist

  social-creature consulting

  (Marketing and Advertising industry)

  December 2006 — Present (1 year 6 months)

• Dir. Marketing & Communications

  The Do Lab

  (Partnership; 11-50 employees; Entertainment industry)

  September 2006 — Present (1 year 9 months)

• Online Marketing Coordinator

  House of Blues Concerts

  (Music industry)

  April 2006 — June 2007 (1 year 3 months)

Jenka Gurfinkel’s Education

• Boston University

  BA, Film, Sociobiology, 1999 — 2003

Additional Information

Jenka Gurfinkel’s Websites:

• My Website

Jenka Gurfinkel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch