Jenka Gurfinkel

Current

• Director of Social Media Strategy at EWI Worldwide

Past

• Dir. Marketing & Communications at The Do Lab
• Social Media & Brand Development Strategist at Social-Creature Consulting
• Social Media and Web Strategy Consultant for Street Scene Music Festival at Live Nation

• Online Marketing Coordinator at House of Blues Concerts
• Production Manager at Lucent Dossier Vaudeville Cirque

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2 more...

Education

• Boston University

Connections

171 connections

Industry

Marketing and Advertising

Websites

• My Website
• Resume

Jenka Gurfinkel’s Summary

Jenka Gurfinkel is a social media and brand strategist.

Over the past decade she has created art and music-driven lifestyle events in Boston, New York, and Los Angeles. By 2005 she parlayed her cultural acumen into consumer insight research for ADD Marketing in Los Angeles, and for U.K.-based athletic brand, Umbro, (now owned by Nike). From 2006 – 2007, she was the Southern California online marketing coordinator for House of Blues, and later at Live Nation, the largest concert promotion company in the world. In 2007 she directed the social media and website strategy for Live Nation’s Street Scene Music Festival, and became the Marketing Director for the award-winning event creations company The Do LaB. In addition to managing their community strategy, Jenka directed the marketing campaigns for the Do LaB’s Lightning in a Bottle Music Festival, helping the event’s attendance quadruple in two years.

Jenka also consults on various aspects of culture and trend analysis, social media strategy, community management, brand development, and user experience design for numerous advertising agencies, fashion brands, independent entrepreneurs, and cutting-edge music acts.

Since 2007 Jenka has been writing about marketing, culture, and identity at www.social-creature.com.

Once upon a time, she used to manage a vaudeville circus troupe. These days she has been known to direct creative marketing and branding teams.

contact: jenka@social-creature.com

Jenka Gurfinkel’s Specialties:

Brand Development, Social Media & Community Strategy, Web Strategy & User Experience Design, Experiential Marketing, Consumer Insight, Ethnographic Research, Event & Festival Promotion Strategy

Jenka Gurfinkel’s Experience

• Director of Social Media Strategy

  EWI Worldwide

  (Privately Held; Marketing and Advertising industry)

  August 2009 — Present (4 months)

• Dir. Marketing & Communications

  The Do Lab

  (Entertainment industry)

  July 2006 — February 2009 (2 years 8 months)

  • Marketing strategy development and execution for Lightning in a Bottle Music Festival
  • Brand development
  • Quadrupled festival attendance in 2 years
  • Sold out festival without any ad spending, entirely on the strength of innovative social media and word-of-mouth strategies
  • Doubled online fanbase in 2 years
  • IA and experience design consulting on 5 websites

• Social Media & Brand Development Strategist

  Social-Creature Consulting

  (Marketing and Advertising industry)

  December 2005 — August 2008 (2 years 9 months)

  Clients I have worked with in research and/or strategic planning capacities include:
  
  Dead-Line Interactive (Los Angeles), Faith Popcorn’s Brain Reserve (New York), Cerado Inc. (San Francisco), Threshold Interactive (Los Angeles), The Glitch Mob (Los Angles), United Future (Los Angeles), Wong Doody (Los Angeles), Electric Ltd. (UK), ADD Marketing (Los Angeles), Red Bull (Los Angeles)

• Social Media and Web Strategy Consultant for Street Scene Music Festival

  Live Nation

  (Public Company; LYV; Entertainment industry)

  June 2007 — October 2007 (5 months)

• Online Marketing Coordinator

  House of Blues Concerts

  (Privately Held; Entertainment industry)

  April 2006 — June 2007 (1 year 3 months)

  • Created millions of email campaigns to House of Blues subscribers
  • Helped ensure that much of Southern California was buying concert tickets

• Production Manager

  Lucent Dossier Vaudeville Cirque

  (Entertainment industry)

  February 2005 — August 2005 (7 months)

  I used to manage a circus. The rest of that story won’t fit on this page. Ask me if you’re curious.

Jenka Gurfinkel’s Education

• Boston University

  BA , Film, Sociobiology , 1999 — 2003

Additional Information

Jenka Gurfinkel’s Websites:

• My Website
• Resume

Jenka Gurfinkel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch