Social Media & Brand Strategist
Greater Los Angeles Area
- Current
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- Social Media & Brand Development Strategist at Social-Creature Consulting
- Past
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- Dir. Marketing & Communications at The Do Lab
- Social Media and Web Strategy Consultant for Street Scene Music Festival at Live Nation
- Online Marketing Coordinator at House of Blues Concerts
- Production Manager at Lucent Dossier Vaudeville Cirque
- Education
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- Boston University
- Connections
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139
connections
- Industry
- Marketing and Advertising
- Websites
Jenka Gurfinkel’s Summary
Jenka Gurfinkel is a social media and brand strategist.
Over the past decade she has created art and music-driven lifestyle events in Boston, New York, and Los Angeles. By 2005 she parlayed her cultural acumen into consumer insight research for ADD Marketing in Los Angeles, and for U.K.-based athletic brand, Umbro, (now owned by Nike). From 2006 – 2007, she was the Southern California online marketing coordinator for House of Blues, and later at Live Nation, the largest concert promotion company in the world. In 2007 she directed the social media and website strategy for Live Nation’s Street Scene Music Festival, and became the Marketing Director for the award-winning event creations company The Do LaB. In addition to managing their community strategy, Jenka directed the marketing campaigns for the Do LaB’s Lightning in a Bottle Music Festival, helping the event’s attendance quadruple in two years.
Jenka also consults on various aspects of culture and trend analysis, social media strategy, community management, brand development, and user experience design for numerous advertising agencies, fashion brands, independent entrepreneurs, and cutting-edge music acts.
Since 2007 Jenka has been writing about marketing, culture, and identity at www.social-creature.com.
Once upon a time, she used to manage a vaudeville circus troupe. These days she has been known to direct creative marketing and branding teams.
contact: jenka@social-creature.com
Jenka Gurfinkel’s Specialties:
Brand Development, Social Media & Community Strategy, Web Strategy & User Experience Design, Experiential Marketing, Consumer Insight, Ethnographic Research, Event & Festival Promotion Strategy
Jenka Gurfinkel’s Experience
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Social Media & Brand Development Strategist
Social-Creature Consulting
(Marketing and Advertising industry)
December 2005 — Present (3 years 8 months)
Clients I have worked with in research and/or strategic planning capacities include:
Dead-Line Interactive (Los Angeles), Faith Popcorn’s Brain Reserve (New York), Cerado Inc. (San Francisco), Threshold Interactive (Los Angeles), The Glitch Mob (Los Angles), United Future (Los Angeles), Wong Doody (Los Angeles), Electric Ltd. (UK), ADD Marketing (Los Angeles), Red Bull (Los Angeles) -
Dir. Marketing & Communications
The Do Lab
(Entertainment industry)
July 2006 — February 2009 (2 years 8 months)
• Marketing strategy development and execution for Lightning in a Bottle Music Festival
• Brand development
• Quadrupled festival attendance in 2 years
• Sold out festival without any ad spending, entirely on the strength of innovative social media and word-of-mouth strategies
• Doubled online fanbase in 2 years
• IA and experience design consulting on 5 websites -
Social Media and Web Strategy Consultant for Street Scene Music Festival
Live Nation
(Public Company; LYV; Entertainment industry)
June 2007 — October 2007 (5 months)
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Online Marketing Coordinator
House of Blues Concerts
(Privately Held; Entertainment industry)
April 2006 — June 2007 (1 year 3 months)
• Created millions of email campaigns to House of Blues subscribers
• Helped ensure that much of Southern California was buying concert tickets -
Production Manager
Lucent Dossier Vaudeville Cirque
(Entertainment industry)
February 2005 — August 2005 (7 months)
I used to manage a circus. The rest of that story won’t fit on this page. Ask me if you’re curious.
Jenka Gurfinkel’s Education
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Boston University
BA , Film, Sociobiology , 1999 — 2003
Jenka Gurfinkel’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
