User Experience Specialist at Nielsen Norman Group
Greater Boston Area
- Current
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- User Experience Specialist at Nielsen Norman Group
- Past
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- Principal at Site Diagnosis LLC
- Director, WebExcellence at Keynote
- VP, Customer Experience Services at Watchfire
3 more...
- Education
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- Massachusetts College of Art
- Recommended
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13 people have recommended Jen - Connections
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252
connections
- Industry
- Internet
- Websites
Jen Cardello’s Summary
Internet Strategist, Analyst and Information Architect, Jen Cardello has worked on both the client-side and as a consultant to Fortune 1000 firms in financial services, telecom and lodging as well as for major universities and retail brands. Having analyzed and benchmarked over 100 of the most heavily trafficked transactional Web sites in the U.S., U.K. and Canada, she brings a wealth of knowledge to every project. As a strategist and marketer she has worked with firms to define online strategies including the definition of business goals, user personas, features, functionality and presentation.
During her involvement with the Gomez Scorecards (now Keynote WebExcellence Scorecards), Jen developed hundreds of criteria and analyzed dozens of sites in financial services — banking, credit cards, mortgage lending, brokerage and insurance — as well as created custom benchmarking frameworks and competitive analyses for other industries including telecom and lodging.
Jen is an experienced, business-focused and user-centered strategist who helps firms optimize their use of the Internet by improving user experiences and increasing site-effectiveness.
Jen Cardello’s Specialties:
- Expert Web Site Reviews
- Web Site Strategy and Planning
- Competitive Benchmarking
- Information Architecture
