Jemima Garthwaite @_Jemima

Current

• SEO Executive at Cheapflights

Past

• Junior SEO Executive at Cheapflights
• E-learning and course designer (Architecture dept) at The University of Edinburgh
• Architectural Designer at MichaelisBoyd Associates

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Education

• The University of Edinburgh
• Benenden School

Connections

110 connections

Industry

Online Media

Websites

• Cheapflights
• Personal Blog
• My Contact Details

Jemima Garthwaite @_Jemima’s Summary

Social Media marketer with a focus on new media, social networks and media, viral marketing campaigns, online communities, and video/audio podcasts and their promotion.

SEO with experience in website optimisation, optimised content creation and promotion, and reputation management.

Web designer, blogger, and twitterer!

Jemima Garthwaite @_Jemima’s Specialties:

Areas of expertise include: Travel, Technology, Music (Online Communities and Viral Marketing), Podcasting, Video Podcasting, and Live Online Video Broadcasting, desiging websites for Small businesses and Photographers.

Jemima Garthwaite @_Jemima’s Experience

• SEO Executive

  Cheapflights

  (Privately Held; Leisure, Travel & Tourism industry)

  June 2009 — Present (6 months)

  Social Media:
  Developing and implementing the Social Media Strategy.
  
  Managing strategy and operations for the company's Twitter, Facebook, Flickr presences, and developing campaigns for new networks.
  
  Developing in-house tools for Social Media monitoring, following objective associated metrics.
  
  SEO:
  Managing the SEO admin tool optimising all pages following the UK keyword Strategy. Continually suggesting improvements to on-site SEO, internal architectural and codebase.
  
  Continually conducting keyword research to ensure the site is optimized for popular keyphrases identifying and communicating new opportunities, and monitoring visibility on current target keywords.
  
  Monitoring and reporting content requirements and creating link building campaigns on a regular basis, and facilitating the production of useful content.
  
  Monitoring Google webmaster tools and our in-house analytics packages for potential issues around the site which may impact search engine accessibility.

• Junior SEO Executive

  Cheapflights

  (Privately Held; Leisure, Travel & Tourism industry)

  September 2008 — June 2009 (10 months)

  Maintaining and growing search visibility. Initiating new content ideas and new website functionality for social media interaction.

• E-learning and course designer (Architecture dept)

  The University of Edinburgh

  (Educational Institution; Research industry)

  July 2007 — January 2008 (7 months)

  In collaboraion with subject matter experts, I assisted in the redesign of an Architecture course in order to improve student learning. This involved developing the project objectives through providing a unique perspective as a past student that was highly valued.
  I provided the framework for an online e-learning environment that worked within the restrictions of a central university virtual learning environment. I established supportive online learning materials such as 2D architectural graphics, animations, and unique resources such as intricate and architecturally correct 3D model of the structure of a timber framed house.

• Architectural Designer

  MichaelisBoyd Associates

  (Architecture & Planning industry)

  April 2006 — September 2006 (6 months)

  My placement as architectural assistant involved administration, technical plan drawing, page layout, liaising with clients, visiting and recording new sites, and dealing with planning officers. Whilst producing plans and documents for legal planning applications, I also acted as a mediator in the case of disputes. In these situations it was my responsibility to find a solution that would suit all parties whilst not negating the quality and integrity of the design.

Jemima Garthwaite @_Jemima’s Education

• The University of Edinburgh

  Architectural Design , Architecture , 2003 — 2007

  Degree Attained: MA Architectural Design 2:1

  Activities and Societies:

  Edinburgh University Lacrosse Team

• Benenden School

  A-levels , Art, Politics, Physics and Design & Technology , 1997 — 2002

  A, A, A and B
  
  9 A grade GCSE's

Additional Information

Jemima Garthwaite @_Jemima’s Websites:

• Cheapflights
• Personal Blog
• My Contact Details

Jemima Garthwaite @_Jemima’s Interests:

I play lacrosse for the Scotland national team and was selected to represent them at the 2009 World Cup in Prague.

Jemima Garthwaite @_Jemima’s Groups:

•    Social Media Today
•    Social Media Marketing
•    Social Media Influence
•    The University of Edinburgh Alumni

Jemima Garthwaite @_Jemima’s Honors:

Sporting:

Named MVP (Most Valuable Player) at the opening game of the 2009 Lacrosse World Cup, Scotland v Czech Republic

MVP BUSA Final 2006

Personal:

Presented with the 'Best Dressed' award at the last company Summer party. The theme was 'Bavarian Barmaid'. ;)

Jemima Garthwaite @_Jemima’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch