Jocelyn Eisenberg

Current

• Director of Marketing at UST Global

Past

• Director, Industry Analyst Relations at Eisenberg Analyst Relations Services
• Director, Industry Analyst Relations at Cognizant Technology Solutions
• Manager, Analyst Relations at Xerox Global Services

6 more...

Recommended

42 people have recommended Jocelyn

Connections

500+ connections

Industry

Outsourcing/Offshoring

Websites

• Influencing the Influencers
• My Company

Jocelyn Eisenberg’s Summary

Passionate about industry analyst relations. Marketing professional with multinational experience in all aspects of marketing and communications including analyst relations, influencer relations, executive communications, branding and messaging, product marketing, collaterals and sales tools, channel marketing, product management, customer reference, M&A, and business development. Strong linkages to PR. Frequently asked to speak at events on the topic of analyst relations. Lean Six Sigma trained. Total Quality Management trained. Trained and experienced in formal Time-to-Market cradle-to-grave launch process (over 30 launches). Enjoy challenges such as building new programs or businesses from the ground up.

Jocelyn Eisenberg’s Specialties:

Certified Industry Analyst Relations Professional, Customer reference, Branding, Messaging, Lean Six Sigma Yellow Belt Certification, Contract negotiations, Event management, Multinational marketing, Product marketing, Building programs from the ground up, Experience with tools such as the Analytical Hierarchy Process (AHP) and ARchitect. Current Indian visa holder. Specializes in strategies on how to secure accurate placements on Gartner Magic Quadrants and Forrester Waves.

Jocelyn Eisenberg’s Experience

• Director of Marketing

  UST Global

  (Privately Held; XXXX; Information Technology and Services industry)

  May 2009 — Present (8 months)

  Responsible for marketing including global analyst relations, media relations, sourcing advisor relations, branding and messaging, external website, customer reference, social media, etc.

Additional Information

Jocelyn Eisenberg’s Websites:

• Influencing the Influencers
• My Company

Jocelyn Eisenberg’s Groups:

American Management Association, ITSMA (IT Services Marketing Association), KCG ConnectsXL, Rochester Ad Council, Forrester Analyst Relations Council,
Society for Professional Analyst Relations, Gartner Services Vendor Council (2006), IDC Global Research Advisory Council Member (2004-2006, 2008)

•    Marketing Executives Group
•    Queen's School of Business Alumni
•    Consultants Network
•    Market Research
•    Xerox Extended
•    GroupLinked.com (Open Networkers)
•    Cognizant Technology Solutions
•    Queen's University School of Business
•    Association of Analyst Relations Professionals
•    Schulich School of Business Network
•    Social Media Marketing
•    Smartphone Professionals (4000+)
•    Forrester Leadership Boards
•    XEROX's friends
•    Public Relations and Communications Professionals
•    Forrester
•    Rochester NY Residents
•    IT Services Marketing Group
•    Whole Brain Thinking-HBDI
•    Xerox Employees Corporate Group
•    Print Industry Networking Group
•    Digital Printing
•    ITSMA
•    UST Global Connections
•    KCG Connects
•    Linked Strategies
•    JobAngels
•    Influencer Marketing & Influencer Relations
•    Top Recommended People
•    Gartner Symposium/ITxpo
•    Corporate Integrity
•    Information Overload Network
•    Top Recommended People - Gold

Jocelyn Eisenberg’s Honors:

Speaker at Forrester Analyst Relations Council EMEA meeting 2008 - The Executive Connection
Featured panelist at KCG Connects 2007 - Analyst Relations Tips and Tricks
Featured panelist at KCG Connects 2006 - Measuring Results of Industry Analyst Relations Programs
Speaker at Forrester Analyst Relations Council meeting - Globalizing AR
Featured speaker at SHPE (Society of Hispanic Professional Engineers)
Featured panelist at PC Expo
Quoted in Influencing the Influencers: Best Practices for Building Valuable Relationships with Technology Industry Analysts
Completed The 7 Habits of Highly Effective People signature program

Jocelyn Eisenberg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch