Jason Egan

Current

• Optimization Consultant at Numeric Analytics

Past

• Senior Web Analyst at Jewelry Television
• Senior Online Analyst at Scripps Networks
• Internet Marketing Specialist at Edfinancial Services, Inc.

• Internet Marketing Specialist at Mediapulse, Inc.
• CPA - Certified Public Accountant at Various Accounting Firms
• Owner at Egan Web Design

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Education

• University of Phoenix
• East Tennessee State University

Recommended

7 people have recommended Jason

Connections

311 connections

Industry

Luxury Goods & Jewelry

Jason Egan’s Summary

I help companies optimize their Web sites and online marketing using advanced Web analytics and A/B & multivariate testing. I have over 7 years of expereince in Web analytics, site optimization and online marketing.

I have 5 years of client-facing/consulting experience with online agencies and business organizations. I have consulted companies in site optimization online marketing, Web analytics, and business strategy. I have developed and managed the online marketing and site optimization offerings for an interactive agency (optimization, paid search, SEO and email marketing). I've worked with/for online companies in multiple industries such as retail e-commerce, content/publishing and B2B lead generation.

I am extremely self motivated and have excellent communication skills. I have taught myself, HTML, ColdFusion, CSS, the use of JavaScript to implement Web analytics and other Web technologies. I blog, write atricles, make videos and participate in the social networking and Web analytics communities: http://jasonegan.net

I've had extensive online experience with well known national brands such as HGTV, Food Network, DIY Network, Fine Living, The Washington Post and Jewelry Television (largest retailer of loose gemstones in the world).

I have worked closely with Omniture in their product direction for Web analytics and site optimization and am also a member of Omniture's Customer Advisory Board, having presented on their behalf to investors at NASDAQ.

Jason Egan’s Specialties:

- Helping companies derive value and ROI from Web analytics
- Web analytics implementation and best practices
- A/B and multivariate testing for conversion and site optimization
- Online marketing strategy
- Paid search and search engine optimization (SEO)
- E-mail marketing strategy
- Blogging, videoblogging, social network management
- Integration of online and offline data
- HTML, CSS, ColdFusion, JavaScript

Jason Egan’s Experience

• Optimization Consultant

  Numeric Analytics

  (Privately Held; Computer Software industry)

  March 2009 — Present (5 months)

• Senior Web Analyst

  Jewelry Television

  (Privately Held; Retail industry)

  June 2007 — March 2009 (1 year 10 months)

  Responsible for the creation of measurement and optimization strategies for the company's primary Web site as well as new online products and properties. Responsibilities also include complex implementations of Web analytics and business intelligence tools and A/B & multivariate testing.
  
  Key Accomplishments:
  
  Managed and implemented companies entire strategy for e-commerce analytics and measurement
  
  Designed and implemented the company's strategy for measuring online video, AJAX and other rich Internet applications.
  
  Implemented complex systems to integrate offline information for sales and customers with Web analytics data.
  
  Managed company's site optimization strategies, including ROI analysis. Utilized Omniture Test&Target (Offiermatica).
  
  Created the company's entire strategy for the measurement and optimization of a multi-million dollar online marketing budget.
  
  Member of Omniture Customer Advisory Board.

• Senior Online Analyst

  Scripps Networks

  (Public Company; 1001-5000 employees; Broadcast Media industry)

  February 2006 — June 2007 (1 year 5 months)

  Responsible for the planning and implementation of Web analytics, as well as site optimization strategies, including A/B testing. Also responsible for defining audience segments, analyzing consumer behavior patterns, and helping to develop audience growth, retention and loyalty strategies for the online properties of Scripps Networks. Sites include HGTV, Food Network, DIY Network, Fine Living and GAC.
  
  Key Accomplishments:
  
  Managed tracking strategies for AJAX, Flash, Rich Internet Applications (RIA) and online video.
  
  Designed and implemented Omniture and WebTrends implementations for well-known national media brands.
  
  Assisted in new product development as a part of Scripps Networks' Interactive Research Department.
  
  Assisted in beta process for Omniture Discover 2 and presented to investors and national media at NASDAQ closing in New York City.
  
  Improved the current Omniture implementation by upgrading JavaScript and site content on a regular basis.

• Internet Marketing Specialist

  Edfinancial Services, Inc.

  (Privately Held; Financial Services industry)

  November 2004 — February 2006 (1 year 4 months)

  Managed the company's Web analytics and online marketing strategy including paid search, search engine optimization (SEO) and e-mail marketing.
  
  - Developed and managed the Web analytics and Internet marketing programs and strategy for one of the ten largest student loan servicers in the United States.
  
  - Evangelized the importance of Web analytics as a vital part of the company’s ongoing success.
  
  - Created and managed online marketing campaigns including natural search (SEO) and pay-per-click advertising as well as e-mail marketing.

• Internet Marketing Specialist

  Mediapulse, Inc.

  (Privately Held; Internet industry)

  June 2002 — November 2004 (2 years 6 months)

  - Created and implemented complete Internet and Web site marketing strategies for clients in multiple industries.
  
  - Provided Web analytics consulting services to clients, including providing strategies and ideas for Web site optimization.
  
  - Managed and developed the company’s entire search engine and strategic Internet marketing offerings and services. Example: Created and executed a targeted search engine marketing campaign for New Homes Guide (www.newhomesguide.com), a subsidiary of the Washington Post, resulting in a 120% increase in orders for the company’s print version of its guide. Also increased targeted, natural search engine traffic (SEO) by 80%.
  
  - Assisted CEO in new business development for strategic Internet marketing services.

• CPA - Certified Public Accountant

  Various Accounting Firms

  (Privately Held; Accounting industry)

  August 1998 — June 2002 (3 years 11 months)

  CPA specializing in corporate auditing and tax. Have significant experience in finance and corporate accounting that aids greatly in the proper understanding of business objectives and goals.

• Owner

  Egan Web Design

  (Internet industry)

  June 2000 — May 2002 (2 years)

  Owner of Web design and development company, creating sites for external clients using HTM, ColdFusion, JavaScript and other Web technologies. Responsibilities also included the business development and sales as well as best practices consulting. I also managed pay-per-click, e-mail and other online marketing campaigns for business in various industries across the country.

Jason Egan’s Education

• University of Phoenix

  MBA - Master of Business Administration , eBusiness , September 2002 — February 2004

  • GPA = 3.8
  • Course work included e-business marketing, operations, and law as well as traditional MBA course work

• East Tennessee State University

  Bachelor of Business Administration , Accounting , January 1995 — May 1998

  • Also have graduate work in e-commerce management and consulting
  • Project leader for graduate consulting course work
  • Tuition scholar in ETSU Graduate School of Business

Additional Information

Jason Egan’s Honors:

Tuition scholar at East Tennessee State University