Jef Loeb

Current

• creative director/writer at Brainchild Creative

Past

• Chairman/Creative Director at Katsin/Loeb + Partners

Education

• University of California, Davis
• Palo Alto High School

Recommended

12 people have recommended Jef

Connections

205 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Portfolio

Jef Loeb’s Summary

Professional experience: writer and creative director serving the integrated global, worldwide, transcontinental, transnational and planetary needs of clients and advertising agencies everywhere. Of course, if your tiny, small, diminutive, petite and otherwise local pawn shop needs new creative, that sounds pretty good, too.

Goals: to write and direct creative. Or is that creatively write and direct? Well, while I figure that out, know that I laugh in the face of danger, while taking an illicit amount of pleasure in making a 360 degree difference for the brands and the lovely people generous enough to put blinis, environmentally virtuous caviar and fine vintages on the table.

Jef Loeb’s Specialties:

Writing, brand strategy & planning, consumer insight finding, integrated campaign development, political creative, martini shaking, log stacking, brand building, question asking - www.brainchildcreative.com/letstawk/

Jef Loeb’s Experience

• creative director/writer

  Brainchild Creative

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2001 — Present (7 years 11 months)

  Brand strategist, senior writer, chief cook and martini shaker for creative brain trust serving clients directly and through advertising agencies. Most recent skill polishers: tackling some serious direct response; writing/directing a documentary/spot package on environmental issues; rebranding a green products company; a smidge of biotech brand positioning.

• Chairman/Creative Director

  Katsin/Loeb + Partners

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 1989 — November 2000 (11 years 11 months)

  Senior creative strategist, senior writer, co-founder, employee motivator, new business getter, sweat-pourer for successful full service advertising agency.

Jef Loeb’s Education

• University of California, Davis

  BA, Poli Sci, Rhetoric, 1974 — 1977

  Activities and Societies:

  Causing trouble.

• Palo Alto High School

Additional Information

Jef Loeb’s Websites:

• My Company
• My Blog
• My Portfolio

Jef Loeb’s Interests:

Writing advertising, writing about advertising and marketing, learninig about new companies, seeking trends, enjoying trends, being very, very curious. For more: http://www.brainchildcreative.com/letstawk/

Jef Loeb’s Groups:

"I would never belong to a group or association that would have me as a member." Ooops.

•    American Advertising Federation
•    Leading International Open Networkers (LION)
•    Communication Arts
•    Creative Intensive Network - For All Advertising Creatives
•    Innovation Idols Network of Creative & Innovative Innovators
•    The ADVERTISING Club (New York)

Jef Loeb’s Honors:

Cannes Gold Lion, multiple selections in Communications Arts Annuals (advertising and design), London International Advertising Festival, Andys, Graphis, Clios, Mobius(es), Radio Mercury, NAA Athenas, Archive, One Show yada, yada. Thus far in 2008: Silver National Addy (following 5 regional golds and 2 silvers), Green Effie Finalist, Mobius, national AICE finalist, Graphis Advertising Annual Gold.

Jef Loeb’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch