Jef Loeb

Current

• creative director/writer at Brainchild Creative

Past

• Chairman/Creative Director at Katsin/Loeb + Partners

Education

• University of California, Davis
• Palo Alto High School

Recommended

14 people have recommended Jef

Connections

321 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Portfolio

Jef Loeb’s Summary

Professional experience: writer and creative director serving the integrated global, worldwide, transcontinental, transnational and planetary needs of clients and advertising agencies everywhere. Of course, if your tiny, small, diminutive, petite and otherwise local pawn shop needs new creative, that sounds pretty good, too.

Goals: to write and direct creative. Or is that creatively write and direct? Well, while I figure that out, know that I laugh in the face of danger, while taking an illicit amount of pleasure in making a 360 degree difference for the brands and the lovely people generous enough to put blinis, environmentally virtuous caviar and fine vintages on the table.

Jef Loeb’s Specialties:

Writing, brand strategy & planning, consumer insight finding, integrated campaign development, political creative, martini shaking, log stacking, brand building, question asking - www.brainchildcreative.com/letstawk/

Jef Loeb’s Experience

• creative director/writer

  Brainchild Creative

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2001 — Present (8 years 7 months)

  Brand strategist, senior writer, chief cook and martini shaker, working as a lead creative problem solver for clients directly as well for advertising and other communications agencies. Most recent skill polishers: tackling some serious direct response; writing/directing a documentary/spot package on environmental issues; rebranding a green products company; a smidge of biotech brand positioning; novel broadcast creative that helped pass a bond measure needed to keep a major hospital from shuttering key services.

• Chairman/Creative Director

  Katsin/Loeb + Partners

  (Marketing and Advertising industry)

  January 1989 — November 2000 (11 years 11 months)

  Senior creative strategist, senior writer, co-founder, employee motivator, new business getter, sweat-pourer for successful full service advertising agency. Brands served included Marriott, Fireman's Fund Insurance, Radisson Seven Seas Cruises, Electronic Arts, Capcom, Kaiser Permanente, Comerica Bank, Montgomery Asset Management (mutual funds), Yale New Haven Health, Catholic Healthcare West, Northern California Oldsmobile, Gordon Biersch (beers and restaurants) and others.

Jef Loeb’s Education

• University of California, Davis

  BA , Poli Sci, Rhetoric , 1974 — 1977

  Activities and Societies:

  Causing trouble.

• Palo Alto High School

  1967 — 1970

Additional Information

Jef Loeb’s Websites:

• My Company
• My Blog
• My Portfolio

Jef Loeb’s Interests:

Writing advertising, writing about advertising and marketing, learninig about new companies, seeking trends, enjoying trends, being very curious. For more: brainchildcreative.com/letstawk/

Jef Loeb’s Groups:

"I would never belong to a group or association that would have me as a member." Ooops.

•    Executive Suite
•    Grow Brands Focus Group
•    American Advertising Federation (AAF)
•    Leading International Open Networkers (LION)
•    Communication Arts
•    Creative Intensive Network - For All Advertising Creatives
•    Brand Innovators, Branding Leadership & Creating Innovation Network
•    Innovation Idols Network of Creative & Innovative Innovators
•    The ADVERTISING Club (New York)
•    Creative Freelancers. The Copywriters.

Jef Loeb’s Honors:

Cannes Gold Lion, multiple selections in Communications Arts Annuals (advertising and design), London International Advertising Festival, Andys, Graphis, Clios, Mobius(es), Radio Mercury, NAA Athenas, Archive, One Show yada, yada. Thus far in 2008/9: 2009 National Gold Addy (mixed media), national Silver Addy (internet TV), Best of Show/Interactive, Miami Addys, One Show finalist, 2008 national silver Addy, Green Effie Finalist, Mobius, national AICE finalist, Graphis Gold, gold national Pollie and two silvers.

Jef Loeb’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch