Jeff Zelaya
Digital Marketing Executive & Public Speaker
- Location
- Washington D.C. Metro Area
- Industry
- Marketing and Advertising
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Jeff Zelaya's Overview
- Current
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- Public Speaker at Best Public Speaker
- Past
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- Account Executive at MediaWhiz Holdings LLC
- VP of Social Media & Marketing at FIU Business Alumni Association
- Outreach Coordinator at Potential Church
- VP of Professional Development at FIU at American Marketing Association
- President at FIU College of Business - Student Leadership Group
- Social Media Marketing Consultant at Switchboard of Miami, Inc.
- Marketing Manager at Nerds Support Inc.
- Marketing Consultant at Butler, Robbins & White
- Marketing Consultant at Manhattan GMAT
- Ambassador at Hispanic Association of Colleges and Universities
- Marketing & Social Media Consultant at Nerds Support Inc.
- Internet Judge at Lionbridge
- Sales/Marketing Intern (Major Accounts) at ADP
- HR/Marketing Intern at U.S Department of Agriculture
- Project Director at Invention Technologies
- Education
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- Florida International University - College of Business Administration
- Potomac College
- Broward Community College
-
North Miami Senior High
-
CML
- Recommendations
-
133 people have recommended Jeff
- Connections
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500+ connections
- Websites
Jeff Zelaya's Summary
Jeff Zelaya is a sought after Digital Marketing Executive and one of the most recommended Marketing Consultants and Public Speakers on LinkedIn.
Jeff’s consulted thousands of individuals and organizations on how they can leverage online marketing (Affiliate, SEO, PPC, Social Media, Display, Email, Lead Generation and Data Acquisition) to reach their goals. Jeff advises Senior Marketing Executives at Fortune 1000 companies how to drive incremental revenue through unique digital marketing campaigns, tactics and strategies.
Jeff Zelaya has also conducted marketing workshops for the American Marketing Association, Florida International University, ADP, Chevrolet, USDA and Career Partners International to name a few.
As a marketing consultant his advice and strategies have helped companies:
• Increase Leads and Lead Quality
• Improve Conversion Rates through Optimization
• Increase Traffic to Website
• Increase Brand Awareness, Brand Stickiness and Brand Loyalty
• Rank Higher on Search Engines for Targeted Keywords
• Optimize PPC Campaigns to drive down CPCs and Increase Conversions
• Drive a Measurable ROI from Social Media
• Increase revenue, sales, profit and EBITDA
When he is not busy with work most of his time is occupied with volunteer projects and self-development. He leads a volunteer group of about 30 people that regularly visit the Broward Outreach Center to serve meals to the homeless. He also runs a monthly newsletter that shares with the local South Florida community upcoming community service events and volunteer opportunities.
Jeff currently sits on the Alumni Board of Florida International University and Broward College.
He’s a proud FIU Business Graduate and a Life-Time Beta Gamma Sigma Member.
Specialties
Online Marketing, Digital Marketing, Social Media Marketing, Email Marketing, Search Consultant, Public Speaking, Speech Writing, Integrated Marketing Campaigns, Sales Training, Prospecting, Sales Presentations, Cold Calling, New Product Launches, Sales Negotiations, Branding, Presentation Development, Networking, Blogging, SEO, PPC, Facebook, Leadership, Google Analytics, Paid Search, Affiliate Marketing, Search Engine Optimization, Pay per Click, Lead Generation, Google AdWords, Ad Agency
Jeff Zelaya's Experience
Public Speaker
Best Public Speaker
June 2010 – Present (2 years 1 month)
Jeff is an avid and sought after public speaker. Some of the topics that he covers are:
★ Search Marketing 101
★ Social Media for College Students
★ Internship Success Made Easy
★ Networking 101 – The stuff they don’t teach you in class
★ Keynote Speeches for Career Services Program
★ Building Your Brand – Online & Offline
★ You Too Can Become a LinkedIn Pro
★ Online Marketing – The Paradigm Shift
★ Become a Social Media Hero
★ Social Media for Non-Profits
★ Social Media To Build & Grow Your Business
For a dynamic public speaker with a real passion to help others contact Jeff today. His motivational speeches and inspirational delivery will educate and entertain the audience.
He draws from his diverse experiences to craft and present the message in a way that will resonate with the audience.
Account Executive
MediaWhiz Holdings LLC
Privately Held; 51-200 employees; Marketing and Advertising industry
February 2011 – May 2012 (1 year 4 months) Fort Lauderdale, FL
MediaWhiz is partnered with SolutionSet (relationship and local marketing, digital development and data management) and D.L. Ryan Companies (digital, shopper and promotional marketing) as a group called Hyper Marketing Incorporated. This allows us to offer our clients complete, integrated marketing solutions.
★ MediaWhiz is ranked the #6 Search Marketing Agency in the country by Advertising Age.
★ We are an online performance marketing agency that help clients acquire customers more profitably. Imagine getting back $3.25 PROFIT for every $1 you spend on marketing. That's just a sample of what we've done with one of our clients. We are ROI driven.
★ We are one of the few agencies that GOOGLE has featured in their case studies. Contact me and I'll send it to you.
★ For the past 11 years we have provided expertise, technology and infrastructure for Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising and Search Marketing to a broad range of leading advertisers.
Clients Include: Nielsen, CarpetONE, Home Depot, Discover, American Laser Centers, DeVry University, Kaplan, Sears, Gerber, Neutrogena, Prudential, Blockbuster, Netflix, Cartoon Network, Aurora Bank, Sprint, Firstrade, University of Phoenix and many more.
Chances are that you've seen our work before. If you are curious to see how we can increase your bottom line. Contact me today for a free online marketing strategy review.
jzelaya@mediawhiz.com
VP of Social Media & Marketing
FIU Business Alumni Association
Educational Institution; 1001-5000 employees; Higher Education industry
July 2011 – April 2012 (10 months) Miami/Fort Lauderdale Area
Create a strategy to drive membership and increase attendance at Alumni events.
Promote Alumni events through Social Media and Email marketing.
Engage current students and educate them about the Alumni association.
Outreach Coordinator
Potential Church
Nonprofit Organization Management industry
May 2009 – March 2012 (2 years 11 months)
★ Organize "Feed the Homeless" event every 1st & 3rd Saturday
★ Promote and market a variety of outreach events
★ Facebook Fan Page Administrator
★ Assist church members in connecting with groups & events
VP of Professional Development at FIU
American Marketing Association
Nonprofit; 51-200 employees; Marketing and Advertising industry
January 2011 – April 2011 (4 months)
As the VP of Professional Development I am responsible for managing and planning all career related opportunities for members. Some of my specific responsibilities include, but are not limited to:
★ Planning, organizing and implementing professional development events; this includes events such as employer networking, a panel of speakers, resume building workshop, etc.
★ Keeping members notified of upcoming internship or job positions related to marketing
★ Networking with past members and marketing professionals
★ Attends all chapter meetings, attends specific meetings and reports to the AMA President
★ Coordinates activities and is in constant communication with the Career Development Center
1st Place in the Northwestern Mutual Sales Competition
International Collegiate Chapter of the Year -- #1 in the nation.
Educational Institution; 1001-5000 employees; Higher Education industry
May 2010 – April 2011 (1 year)
★ Oversee FIU College of Business Student Organizations
★ Implement leadership training for Executive Boards
★ Provide professional development opportunities
★ Facilitate collaboration between organizations
★ Coordinate networking events & meetings
Social Media Marketing Consultant
Switchboard of Miami, Inc.
Nonprofit; 51-200 employees; Nonprofit Organization Management industry
January 2011 – February 2011 (2 months)
★ Organized marketing for February 4th Super Fiesta event
★ Leverage media contacts to help gain coverage of event
★ Build a long-term social media marketing strategy
★ Manage the Switchboard's social media sites
★ Update website with event updates
★ YouTube video producing for event promos
★ Analyze and improve website's SEO
Marketing Manager
Nerds Support Inc.
Privately Held; 1-10 employees; Computer & Network Security industry
September 2010 – February 2011 (6 months)
★ Strategize a complete marketing strategy
★ Create & execute social media marketing campaign
★ Analyze and improve sales process & presentations
★ Create brand awareness & top of mind status
★ Secure joint-venture marketing partnerships
★ Create an Online Marketing Strategy (SEO & PPC)
Marketing Consultant
Butler, Robbins & White
Privately Held; 11-50 employees; Financial Services industry
September 2010 – February 2011 (6 months)
★ Strategize and implement the company's social media campaign
★ Coordinate, lead & manage efforts of a 4 man social media team
★ Generate awareness for the BRW brand
★ Convert social media strategy into leads and sales
★ Use SEO to drive higher site traffic
Marketing Consultant
Manhattan GMAT
Privately Held; 51-200 employees; Higher Education industry
September 2010 – February 2011 (6 months)
★ Organize & coordinate two on-campus events
★ Securing partnerships with student organizations
★ Promote event thru social media marketing & traditional marketing
★ Generate leads from on-campus events
★ Manage relationship between ManhattanGMAT & students
Nonprofit; 51-200 employees; Higher Education industry
April 2009 – January 2011 (1 year 10 months)
★ Visit Universities to promote the HACU internship program.
★ Prepare presentations & speeches to share with students
★ Featured panel speaker at 5th Annual Federal Conference at FIU
★ Use social media to spread information regarding HNIP
Marketing & Social Media Consultant
Nerds Support Inc.
Privately Held; 1-10 employees; Computer & Network Security industry
September 2010 – October 2010 (2 months)
I was brought on as a consultant to advise Nerds Support on how execute an appropriate marketing strategy for their goals. After one month I was promoted to the firm's Marketing Manager.
Internet Judge
Lionbridge
Public Company; 1001-5000 employees; LIOX; Translation and Localization industry
October 2009 – September 2010 (1 year)
★ Key participant in helping determine the relevance of search engines
★ Rate websites based on detailed written instructions and specific set of guidelines.
★ Provide feedback when required.
Sales/Marketing Intern (Major Accounts)
ADP
Public Company; 10,001+ employees; ADP; Human Resources industry
June 2010 – August 2010 (3 months)
★ Researched and Profiled Key Accounts
★ Cold-Call & gain access to executive level officer to set appointment
★ Analyze & identify ways to improve an organization's procedures
★ Strategize & develop presentation for the sales call
HR/Marketing Intern
U.S Department of Agriculture
Government Agency; 10,001+ employees; Research industry
January 2009 – May 2009 (5 months)
★ Coordinated the 2009 USDA Aging Conference consisting of several speakers and vendors
★ Facilitated presentations on a variety of Employee benefits programs
★ Designed and created marketing material to promote meetings, conferences and events
Project Director
Invention Technologies
April 2005 – November 2007 (2 years 8 months)
★ Prepared powerful presentations to inform inventors of the importance of marketing
★ Built strong rapport and relationship with clients through good questions and bonding
★ Utilized negotiating skills and closing techniques in order to reach final agreement
Jeff Zelaya's Courses
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B.A., Marketing Management
Florida International University - College of Business Administration
- Marketing
- Marketing Strategy
- Social Media Marketing
- Branding Strategy
- Analytics
- CRM
- Sales Management
Jeff Zelaya's Languages
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Spanish
Jeff Zelaya's Honors and Awards
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LinkedIn's Most Recommended Member Under 30
- September 2011
Jeff Zelaya at age 26 is dominating LinkedIn by achieving the highest number of recommendations to date by a young person and 100+ over the LinkedIn international average of 2 recommendations. Jeff has been a huge LinkedIn advocator and has gotten many students and professionals to join the site via his public speaking events and webinars.
Jeff Zelaya's Skills & Expertise
- Interactive Marketing Strategy
- Search Advertising
- Public Speaking
- Google Adwords
- Google Analytics
- Optimization
- Affiliate Marketing
- Email Marketing
- Online Advertising
- Interactive Advertising
- Paid Search
- PPC
- Display
- Advertising
- Local Search
- Local Marketing
- Omniture
- Salesforce.com
- Internet
- CRM software
- Social Media Development
- Social Media
- Social Media Outreach
- College Recruiting
- Student Recruitment
- Direct Marketing
- Social Media Marketing
- Business Analysis
- Digital Marketing
- Management Consulting
- Inside Sales
- Lead Generation
- Lead Management
- Thought Leadership
- Business Strategy
- Account Management
- National Account Management
- Personal Branding
- Online Marketing
- Online Sales
- Landing Page Optimization
- Online Lead Generation
- Affiliate Management
- Negotiation
- Link Building
- Sales Presentations
- Presentation Development
- Speaking Engagements
Jeff Zelaya's Certifications
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Google AdWords Certification
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Sales & Customer Relationship Management
- Florida International University
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Marketing Accounting Metrics
- Florida International University
Jeff Zelaya's Education
Florida International University - College of Business Administration
B.A., Marketing Management
2009 – 2011
3.67 GPA
Certified In Marketing Accounting Metrics (High Pass)
Certificate of Sales and Customer Relationship Management
FIU "Worlds Ahead" Graduate
Activities and Societies: VP of Professional Development for the American Marketing Association President of Student Leadership Group Beta Gama Sigma (Top 10% of Business Students)
Potomac College
Transient Student, Marketing
2009 – 2009
Courses Taken:
College Algebra, Research & Statistical Analysis & Fundamentals of Math.
Maintained a 4.0 GPA while a Student at Potomac College
Attended Potomac College as a transient student while working on a Federal internship.
Broward Community College
A.A. In Marketing Management, Marketing, Accounting, Economics, Finance
2008 – 2009
Graduated Highest Honors (3.9 GPA)
Activities and Societies: Executive Officer of Student Government, Toastmasters, Inter-Club Council
North Miami Senior High
1999 – 2003
CML
Jeff Zelaya's Additional Information
- Websites:
- Groups and Associations:
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American Marketing Association, President of Student Leadership Group at FIU-College of Business 2010-2011 Business Alumni Chapter Board- Student Leadership Chair
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- Honors and Awards:
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Certificate in Sales & Customer Relationship Management
Certified in Marketing Accounting Metrics with Distinction
Certificate of Appreciation from the USDA
Highest Honors at Broward College - 3.97 GPA
Top Volunteer Award from the Broward Outreach Center
Mr. FIU Business Award 2011
1st Place in the AMA National Collegiate Sales Competition
AMA Collegiate Chapter of the Year
2011 FIU "Worlds Ahead Graduate"
LinkedIn's Most Recommended Member Under 30
Contact Jeff for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Jeff Zelaya’s full profile to...
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- Get introduced to Jeff Zelaya
- Contact Jeff Zelaya directly
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