Jeff Woelker

Current

Senior Digital Strategist at Slack Barshinger

Past

Senior WebMaster at Signature Specialists
Peoplesoft Consultant at Emerging Solutions
Web Developer at Careersite.com

Web Developer at BeautifulIsland.com

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Education

University of Michigan - School of Information
University of Michigan

Recommended

2 people have recommended Jeff

Connections

243 connections

Industry

Information Services

Websites

Jeff Woelker’s Summary

I am the Senior Digital Strategist at Slack Barshinger, a B-to-B marketing agency headquartered in Chicago. Some of my duties include SEO and SEM consulting, social media, usability testing and consulting, online marketing campaign management, web development, and project management. Along with these, I am also involved in new and existing business presentations and strategies.

I have also done public speaking engagements for the Chicago Arts and Business Counsel and the Chicago Association of Direct Marketers (CADM).

I am continually interested in the fields of usability, search marketing, and new and emerging online technologies and applications.

Jeff Woelker’s Specialties:

Social Media, SEO (search engine optimization), SEM/PPC (search engine marketing or pay per click advertising), web development, project management, online marketing campaign management, IT consulting, usability testing and interface design

Jeff Woelker’s Experience

Senior Digital Strategist

Slack Barshinger

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2007 — Present (2 years 10 months)

At Slack Barshinger, I work with B-to-B clients on strategies for:
- Paid and organic search marketing (SEO & SEM)
- Social media marketing
- Corporate blogging
- Mobile marketing
- Usability consulting

To a lesser extent, but no less important, I also manage:
- Website production
- Online advertising
- Email marketing
- Database management
Senior WebMaster

Signature Specialists

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2005 — February 2007 (1 year 6 months)

- Managed a team of three developers, two locally and one in Spain, and two content writers at numerous stages throughout the development cycle
- Designed and implemented various additional custom modules for internal CRM system
- Developed numerous portal sites with integrated newsletter, administration, reporting, email, and security sections using the latest in W3C standards based design.
- Integrated numerous third party applications into existing frameworks such as external API's, message boards, SMS messaging, and blogs
Peoplesoft Consultant

Emerging Solutions

(Privately Held; 11-50 employees; Information Services industry)

May 2004 — September 2005 (1 year 5 months)

- Responsible for leading projects to meet on time and on budget delivery of projects to clients.
- Implemented Peoplesoft Financials and Supply Chain modules using Peoplecode, SQR, SQL, Crystal Reports, JavaScript, and numerous other associated technologies.
- Facilitated interface between client and internal personnel
- Proficient with Peoplesoft 8.x Architecture
Web Developer

Careersite.com

(Privately Held; 51-200 employees; Internet industry)

September 1999 — September 2002 (3 years 1 month)
Web Developer

BeautifulIsland.com

(Information Services industry)

1999 — 2001 (2 years )

Jeff Woelker’s Education

University of Michigan - School of Information

Masters , Human-Computer Interaction , 2002 — 2004
University of Michigan

Bachelors , Secondary Education , 1998 — 2002

Major: Physics
Minor: Computer Science

Additional Information

Jeff Woelker’s Websites:

Jeff Woelker’s Interests:

seo, sem, ppc, online marketing, usability, email marketing, user interfaces, database management, search engine optimization, search engine marketing, campaign management, consulting