
I help companies run awesome Facebook Fan pages
San Francisco Bay Area

I help companies run awesome Facebook Fan pages
San Francisco Bay Area
I get insane pleasure out of beating the system and doing things a little differently. (See my SlideShare presentation below.)
Currently, I spend most of my time helping clients market more effectively on Facebook.
To decompress, I have a tandem wood kayak, a 9 lb ultralight backpacking setup, backcountry skis, running shoes, and a road bike.
Passionate about:
• Growing my employees--I find it far more rewarding to lead a small team rather than work solo. (Even though solo is higher pay/less stress.)
• Efficiency--both micro (GTD, 43 Folders) and macro (Lean Manufacturing)
• Technology--As a child, I was so happy when my family first got a "real computer" that I cried.
• Metrics-based Marketing
Reach out: jeff@jeffwidman.com
Facebook Fan Pages, Facebook ads, Playing with Legos, Facebook strategy, Metrics-driven Marketing,
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (1 year 5 months)
I started BrandGlue.com--we're a small team of ninjas who help companies use Facebook Fan Pages to build brands and sell products.
A few of our clients:
• Intel
• Microsoft
• Mint.com
• David Allen ("Getting Things Done")
• Kiva.org
• SlideShare
• ICanHasCheezburger/FailBlog.org
• Reddit
We optimize for the Facebook newsfeed algorithm, increase conversions from visitors-->fans, and integrate Facebook into the rest of your marketing (e-mail, website, offline, etc).
Latest success story: We grew facebook.com/failbooking from 16K fans to 41K fans in one week--with ZERO ad spend.
(Privately Held; Internet industry)
February 2009 — July 2009 (6 months)
Freelancer at VentureBeat, focused on enterprise and B2B technology news and trends:
http://venturebeat.com/author/jeff-widman/
Also wrote a few posts for Mint.com:
http://www.mint.com/blog/author/jeff-widman/
(Privately Held; Internet industry)
October 2008 — January 2009 (4 months)
After the first three weeks, I realized I was the process bottleneck--so I hired a team of people in India and Bulgaria and completely outsourced my job.
For the rest of my time, I managed the remote team, wrote for TechCrunchIT, and handled odd jobs for Mike Arrington.
My posts: http://www.techcrunchit.com/author/jeffw/
During the this time, I had 4 of the top 5 articles on TechCrunchIT (by pageviews)--the blog's editor had one post at the #4 spot. My writing hit Techmeme and Digg.
I spent a week covering a conference... at Disneyworld. :-)
(Marketing and Advertising industry)
May 2008 — August 2008 (4 months)
Worked under Seth Godin alongside a few other college students (all fantastically brilliant!) on marketing strategy and execution for several of his projects.
(Public Company; Aviation & Aerospace industry)
February 2008 — August 2008 (7 months)
Part-time internship at a small aerospace manufacturer. Friendly people with a decent work-ethic--but minimal change-ethic.
This experience kick-started my year-long pilgrimage to find: "A small team of intense people who make things happen."
(Marketing and Advertising industry)
December 2007 — April 2008 (5 months)
I was approached by a local company and asked to re-write the strategic vision for their online marketing.
They loved the result, and I discovered a love for helping others with online marketing.
(Business Supplies and Equipment industry)
July 2007 — September 2007 (3 months)
Co-founded Process Improvement Team (PIT Crew)
• Generated over 20 significant shop improvements
• Resulted in 6 new production records
• Increased the efficiency of the central manufacturing line by 12%
Designed custom stacking jigs
• Increased the efficiency of two processes by 1 hour each per day--(the annual equivalent of 13 weeks of full-time work)
(Non-Profit; 201-500 employees; Religious Institutions industry)
September 2006 — June 2007 (10 months)
Worked 65+ hour weeks in a people-focused organization on the university campus
• Mentored students in 1-on-1 and small group settings for 25 hours a week
• Co-planned and led a team of students on a week long service trip
http://www.ccfministry.com/internship/
BA , Economics , 2004 — 2009
I was drawn to economics because it's a useful way to model reality:
1) Look at the world
2) Create a simple model with far less distractions
3) Find new relationships within the model
4) Plug them back into reality to see if they hold true
BS , Manufacturing & Supply Chain Management , 2004 — 2009
The most-difficult degree in the undergrad business program--included classes from engineering, business, science, operations, and two summer internships.
Most useful thing I learned in class: Eliyahu Goldratt's "Theory of Constraints"
http://en.wikipedia.org/wiki/Theory_of_Constraints
Degree description: http://www.cbe.wwu.edu/mm/
AA , Graduated with Honors, from the Honors Program , 2002 — 2004
I received a college degree when my peers were graduating from highschool.
Former National Merit Scholarship Finalist
1st place--Pacific Northwest APICS Student Paper Competition (Title: "Microsoft Xbox and the Reverse Logistics Process")