Jeff Whatcott

Current

SVP of Marketing at Brightcove

Past

VP of Marketing at Acquia
VP of Marketing & Business Development at Adobe Systems
VP of Product Management at Macromedia, Inc.

Director of Product Marketing at Allaire
Director of Business Development at Ashford.com, Inc.
Sr Business Development Manager at Compaq Computer Corporation

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Education

Brigham Young University
Brigham Young University

Recommended

4 people have recommended Jeff

Connections

500+ connections

Industry

Computer Software

Websites

Jeff Whatcott’s Summary

I have spent my career building technology businesses, launching new technology products, and forging partnerships and supporting ecosystems for technology products. I have spent considerable time overseas, mostly in Western Europe and Japan. I have lived and worked in Japan for a total of four years, and speak Japanese fluently.

Jeff Whatcott’s Specialties:

Industries: open source software, software-as-a-service, application development software
Skills: product marketing, product management, business development, technical evangelism

Jeff Whatcott’s Experience

SVP of Marketing

Brightcove

(Privately Held; Online Media industry)

December 2008 — Present (1 year )

I am responsible for leading marketing and technology partnerships.

Brightcove makes it easy for organizations to deliver video and other rich media through the web. Leading brands like the New York Times, Kohler, and the Obama Campaign use Brightcove to drive advertising revenue, market products and services, and promote causes through rich media. Visit http://www.brightcove.com for details.
VP of Marketing

Acquia

(Privately Held; 11-50 employees; Computer Software industry)

December 2007 — December 2008 (1 year 1 month)

I ran marketing and product management for the company from pre-Series A through the first two product launches and the first quarter of sales. I continue to assist Acquia as an advisor.

During that crucial first year, my team and I:
- Drove the development of the corporate brand identity and messaging
- Built and led a seasoned marketing and product management team
- Forged productive working relationships with the worldwide Drupal community
- Defined the "social publishing" category and secured community, press and analyst acceptance
- Secured widespread and favorable coverage for the company and its products
- Led development of the first cross-functional product launch project plan
- Led the product pricing process
- Developed the first set of operating dashboards and business planning tools
- Generated a massive backlog of leads and opportunities that contributed to a wildly successful inaugural quarter
VP of Marketing & Business Development

Adobe Systems

(Public Company; 1001-5000 employees; ADBE; Computer Software industry)

December 2005 — December 2007 (2 years 1 month)

In this role, I ran marketing, business development, and business operations for our enterprise and developer products. This included:
- Leading global marketing and solution development for the LiveCycle enterprise business process automation product line
- Leading the global marketing and technical evangelism for the Flex and ColdFusion developer tool product lines
- Driving the formation and maintenance of alliances with SAP, Oracle, IBM, Business Objects, and other ISVs
- Directing all business planning, business operations, and enterprise licensing/pricing for the division
VP of Product Management

Macromedia, Inc.

(Public Company; 1001-5000 employees; MACR; Computer Software industry)

March 2001 — December 2005 (4 years 10 months)

I ran product management, product marketing, and technical evangelism for our platform products, which included Flex, Flash Player, Flash Authoring, Central (AIR pre-cursor), ColdFusion, and JRun.
Director of Product Marketing

Allaire

(Public Company; 201-500 employees; ALLR; Computer Software industry)

July 2000 — March 2001 (9 months)

I joined the company as Director of Business development responsible for managing alliances and strategy in the hosting market. After just a couple of months doing that, I was brought into the product organization to drive product marketing for ColdFusion and JRun.
Director of Business Development

Ashford.com, Inc.

(Public Company; 201-500 employees; Retail industry)

April 1999 — June 2000 (1 year 3 months)

This was my dotcom adventure. It was a really intense but educational year. I joined as the company was closing it's series B financing and was bringing in a new management team. We did a C round, went public, and witnessed the first wave of the dotcom meltdown during the time I was there.

I started out negotiating our AOL and Yahoo advertising deals and researched our expansion beyond watches into other categories of luxury personal accessories. I ran the accessories division for a while, getting us into the premium sunglasses, ties, and leather goods categories including one small acquisition. After that I restructured and relaunched the diamonds division, which involved renegotiating supplier agreements and completely reworking our approach to inventory. I pioneered the use of rich Internet application configurators to help site visitors visualize diamonds in their setting and to select neckwear to match jacket/shirt combinations.
Sr Business Development Manager

Compaq Computer Corporation

(Public Company; Computer Software industry)

May 1995 — April 1999 (4 years )

I started out as an MBA summer intern in the Corporate Development organization working on corporate venture investments and the first Compaq Internet strategy. I kept working through my last year of business school and was involved in our investments in Pointcast and Integrated Computing Engines. As part of the Internet strategy effort, we formed the Internet Solutions Division, and I joined as a business development manager. I worked on our investment in fax over IP startup Netcentric and drove the early work which resulted in Compaq's entry into the server appliance market. I also worked on Compaq's solution accelerator site called ActiveAnswers with responsibility for the application server, web server, and security segments.

Jeff Whatcott’s Education

Brigham Young University

MBA , Strategy , 1994 — 1996

My primary focus was in business strategy. A secondary focus was finance and capital markets.

Activities and Societies:

I was in the Beta Gamma Sigma honor society.
Brigham Young University

BS , Economics , 1990 — 1992

I earned a BS instead of BA because I took a few extra economics related math courses. I minored in Japanese.