Jeff Walters

In roles ranging from entrepreneur to professional investor, I've built brands and businesses with core competencies in business strategy, brand strategy, product development, technology development, customer-oriented financial analysis, and sales & marketing.

As a partner at True North Companies I focus on valuing potential investments and value creation via my operational skills, while playing an active role on True North portfolio company boards such as Passport Health and Anmark.

Two of the companies I co-founded are international leaders in marketing with data:

> Targetbase - sold to Omnicom (NYSE: OMC) in 1999, a pioneering marketing automation firm known for its strengths in business analysis and creative solutions connecting consumers and brands.

> ClickSquared – sold in 2007, an early cloud computing firm combining vertical industry marketing solutions with a SaaS platform for cross-channel marketing.

I've enjoyed developing brand, marketing and digital marketing strategies and capabilities for a diverse collection of global organizations and over 300 brands including Microsoft, Nestle, IBM, Volkswagen, HP, Jack Daniel’s, Coca-Cola, HomeAway, Kraft Foods, Molson Coors, nasair, Heinz, Marriott and the state of Hawaii.

In addition to my role as a catalyst for brands and businesses, I have helped form, govern and/or grow a variety of non-profit and academic organizations including the Marketing Science Institute (MSI), TiE Arizona, University of Georgia, Arizona State University and Thunderbird School of Global Management.

I spent my college years in Georgia, earning a bachelor’s degree in Marketing from Valdosta State University and a Masters in Marketing Research from the University of Georgia. When not outfitting businesses with innovative strategies elsewhere in the world, I'm likely to be found roaming the Rocky Mountain West, fly rod in hand, from my bases in Scottsdale, AZ and Sun Valley, ID.

• Measuring Brand Communication ROI

  • Association of National Advertisers (ANA)
  • 1997
  Authors: Jeff Walters, Don E. Schultz Ph.D.

  Foremost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing and Professor at Northwestern University.
  
  Testimonials on the book's cover include those from Philip Kotler (Professor, Northwestern University) and Patrick Barwise (Professor, London Business School).

Interests:

Adventures in Value Creation New Places - New Cultures - New Experiences

Groups and Associations:

Marketing Science Institute (MSI) Arizona Interactive Marketing Association (AZIMA) TiE Arizona University of Georgia MMR Alumni Association Thunderbird School of Global Management Arizona State University (ASU)

• 
  AZIMA
• 
  Arizona Start-Up & Entrepreneur Network
• 
  Economist Intelligence Unit (EIU)
• 
  GrowAZ
• 
  M/A/R/C Alumni
• 
  MMR at UGA
• 
  Sales Resource Management Group (SRM)
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  The Indus Entrepreneur
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  TiE Arizona
• 
  Vertical Measures - SEO & Internet Marketing