Jeff Siwak

Current

Director, Proposals & Market Communications at Coventry Health Care

Past

Promotions, Event Marketing, On-Air, Production at Clear Channel Radio
Director of Marketing at Metro (Bi-State Development Agency)
Marketing Manager, MO-IL Blood Services Region at American Red Cross

Senior Marketing Analyst at Sprint
Product Development Specialist at Magellan Health Services
Manager, Proposal Group at Express Scripts

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3 more...

Education

Saint Louis University, MBA
University of Missouri-Columbia, BSBA
University of Missouri-Columbia, College of Business

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Recommended

3 people have recommended Jeff

Connections

151 connections

Industry

Marketing and Advertising

Jeff Siwak’s Summary

Versatile marketer with keen interest in messaging, branding and positioning to achieve business development gains. Successful at leveraging relationships and developing business partnerships to cross-promote and achieve mutually beneficial business results.

Jeff Siwak’s Specialties:

determining compelling messaging for target markets to achieve business growth, highlighting competitive advantages and creating strong business development collateral materials, and selecting multi-media mix to achieve business goals

Jeff Siwak’s Experience

Director, Proposals & Market Communications

Coventry Health Care

(Public Company; CVH; Insurance industry)

December 2009 — Present (1 month)

Responsible for the leadership and execution of the sector's proposal and market communication plans, processes and content including the corporate website, sales collateral, white papers and oral presentations.
Promotions, Event Marketing, On-Air, Production

Clear Channel Radio

(Marketing and Advertising industry)

March 1998 — December 2009 (11 years 10 months)

Part-time promotional work at on-site events; weekend on-air broadcasting and studio production.
Director of Marketing

Metro (Bi-State Development Agency)

(Transportation/Trucking/Railroad industry)

January 2005 — August 2009 (4 years 8 months)

Created and executed Marketing Plan; Developed and managed highly successful transit benefit program that currently generates substantial ongoing revenue; Formulated and implemented a comprehensive campaign, using a variety of advertising/on-line/promotional tactics, to increase use of Metro to alleviate road congestion; Devised, sold and implemented special event Partnership Marketing solutions for professional and collegiate sports organizations, tourism/cultural venues and community events.
Marketing Manager, MO-IL Blood Services Region

American Red Cross

(Non-Profit; Non-Profit Organization Management industry)

November 2002 — December 2004 (2 years 2 months)

Created and executed successful Marketing Plan that included messaging strategy, promotional materials, website design and target segment-based programs resulting in new blood drives and increased donorship at Blood Centers; Successfully handled new product launches and new market launches; Conceived, sold, and implemented community outreach strategies employing Partnership Marketing tactics with multiple business organizations.
Senior Marketing Analyst

Sprint

(Public Company; S; Telecommunications industry)

September 2000 — November 2002 (2 years 3 months)

Created and executed region’s Marketing Plan to generate sales for Indirect Channel; developed and implemented sales incentive programs, trained sales representatives, designed and delivered content for sales meetings of 30 – 100 representatives.
Product Development Specialist

Magellan Health Services

(Public Company; MGLN; Mental Health Care industry)

July 1998 — September 2000 (2 years 3 months)

Led a cross-functional team of 10 multi-discipline professionals in the development of a Disability Management Return-To-Work Program that reduced disability benefits costs for purchasing organizations; created a Provider Disability Procedural Manual.
Manager, Proposal Group

Express Scripts

(Marketing and Advertising industry)

March 1996 — June 1998 (2 years 4 months)

Recruited to lead a corporate proposal preparation team to acquire new business; refined large-scale database and implemented procedures to improve proposal quality, increase quantity of proposals submitted and achieve greater proposal success; exceeded submission and “win” goals.

Jeff Siwak’s Education

Saint Louis University, MBA

MBA , Marketing , 1993 — 1995

Activities and Societies:

Beta Gamma Sigma
University of Missouri-Columbia, BSBA

BSBA , Economics , 1981 — 1985

Activities and Societies:

Alpha Epsilon Pi
Transfer Review Student-Faculty Committee
University of Missouri-Columbia, College of Business

BSBA , Economics, Marketing , 1981 — 1985