Jeff Shjarback, MBA

Jeff Shjarback, MBA

Director at Proficient Digital Marketing

Charlotte, North Carolina (Charlotte, North Carolina Area)
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Jeff Shjarback, MBA know in common
  • Get introduced to Jeff Shjarback, MBA
  • Contact Jeff Shjarback, MBA directly

View Jeff's full profile

Jeff Shjarback, MBA's Overview


500+ connections


Jeff Shjarback, MBA's Summary

Digital Marketing professional with over 10 years of marketing, sales and account management experience. Jeff has won multiple awards for sales, marketing and service throughout his career, and he has a strong passion for technology, marketing and sales.

Jeff has operated several of his own websites, in addition to working as an Internet Marketing Consultant, Internet Marketing Manager, Digital Advertising Strategist and Paid Media Manager for various digital agencies. Jeff helps businesses distill big data into actionable marketing insights and helps companies/organizations to increase leads & sales through their website to ultimately achieve their business marketing goals.

Jeff is a certified Google Advertising Professional. He graduated from Elon University with a degree in Business Administration, and completed his MBA from Pfeiffer University.

- Google Adwords, Analytics & Adsense
- Management Consulting
- Marketing Management
- Product Launches
- Search Engine Marketing
- Digital Marketing
- Internet Marketing Strategy
- Pay Per Click Marketing
- Conversion Optimization
- Marketing Research Analysis
- Business Development
- Direct Sales

Jeff Shjarback, MBA's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

August 2014Present (2 months) Charlotte, North Carolina Area

PROFICIENT is a Digital Marketing Agency located in Charlotte, NC that specializes in Paid Digital Media Advertising. We Provide Pay Per Click Marketing, Display Advertising, Marketing Research Analysis, Market Segmentation, Website Analytics, Online Lead Generation & Conversion Rate Optimization. Visit at www.Proficient.Consulting

Digital Marketing Consultant

JS Internet Marketing

Privately Held; 1-10 employees; Marketing and Advertising industry

December 2010Present (3 years 10 months) Charlotte, NC

JS Internet Marketing

- Manage / Consult on Business and Customer Strategy, Sales, Customer Experience, Customer Relationship Management, Content Management, Analytics, Conversion Optimization, Search Marketing, Digital Marketing, SEO, Pay Per Click Marketing, Online Lead Generation, and E-Commerce Internet technologies.

Flu Fighter

Privately Held; 1-10 employees; Medical Devices industry

December 2010Present (3 years 10 months) Charlotte, North Carolina Area

The new Flu Patch Vaccine is effective, less painful, safer and easier to administer than traditional flu shots or needles. The Flu Patch can also be shipped & stored at room temperature, reduces overall medical costs and has the potential to increase flu vaccine coverage across the globe.

Paid Media Manager


Privately Held; 11-50 employees; Marketing and Advertising industry

February 2014July 2014 (6 months) Charlotte, North Carolina

Manage multiple accounts leveraging internet and marketing skills to develop, execute, and optimize paid search, retargeting & display campaigns on all search engines, display and other online networks. Provide strategic insight to identify and capitalize on paid search marketing, retargeting and display advertising trends to drive optimal results.

Digital Advertising Strategist

Resolution Media

Public Company; 501-1000 employees; OMC; Marketing and Advertising industry

June 2013February 2014 (9 months) Charlotte, North Carolina

Managed, analyzed and interpolated digital marketing data to develop strategic insights to assist client's with long term execution in regards to PPC & paid search marketing ads, marketing plans, budgeting and other business objectives. Managed digital advertising spends of over $50 mil per year for fortune 500 clients.

Digital Marketing Manager

Ephricon Web Marketing

Privately Held; 11-50 employees; Internet industry

October 2012April 2013 (7 months) Fort Mill, SC

Digital Marketing Manager for Ephricon Web Marketing, a Baltimore and Charlotte based digital marketing agency. Created marketing strategy and executed strategy successfully to grow business/sales for various clients. Managed several associates. Large client portfolio included: law firms, healthcare companies, engineers, financial services, publishers and more.

Territory Manager


Public Company; 501-1000 employees; MRX; Pharmaceuticals industry

March 2012October 2012 (8 months) Charlotte, North Carolina Area

- Sold and increased market share of dermatology products to pediatricians. Managed western half of NC territory market for pediatric start up division.

Professional Vaccine Specialist

Sanofi Pasteur

Public Company; 10,001+ employees; SNY; Pharmaceuticals industry

May 2010March 2012 (1 year 11 months) Charlotte, North Carolina Area

- Created, designed and marketed to drive more awareness about influenza disease and give the public an industry resource to find a flu vaccine clinic and get other information about influenza disease.
- Direct sales and marketing of vaccines and other injectable medical devices to Pediatricians, Family Medicine Practices, Internal Medicine Practices, Hospitals, and Urgent Care clinics in Charlotte, NC and surrounding territories.

- Served as the primary contact for sales, customer service, PBG/GPO/IHN account contracts, billing and reimbursement. Total office, buy and bill medical sales transactions.


- Hall of Honor: #1 in Division for 2010.
- Leader of the Pack: #1 in Southern Region for 2010.
- Southern Pride: Top Ten in Southern Region for 2010.
- Finished #22 out of #400 in nation for 2010.

Biological Products Specialist

Sanofi Pasteur

Public Company; 10,001+ employees; SNY; Pharmaceuticals industry

May 2007May 2010 (3 years 1 month) Charlotte, North Carolina Area & Hackensack, New Jersey

- Direct sales and marketing of pediatric and adult vaccines to Hospitals, Family Practices, Internists and Pediatricians.
- Served as the primary contact for sales, customer service, PBG/GPO/IHN account contracts, billing and reimbursement.
- Total office, buy and bill medical sales transactions.


- Improved territory from rank #223 to #31 out of #500 in nation.
- Northeast Alliance Award 2007: Top Ten in Northern Region.

Risk Management Specialist


Public Company; 10,001+ employees; AIG; Insurance industry

November 2004July 2007 (2 years 9 months) West Palm Beach, Florida Area & Berkeley Heights, New Jersey

- Analyzed, marketed and delivered risk management consultative services (security, fire prevention, fine arts, homes and loss prevention) to AIG's VIP accounts for AIG Private Client Group start up division.
- Produced new business and managed existing client/broker relationships.

Personal Lines Appraiser

Chubb Insurance

Public Company; 10,001+ employees; CB; Insurance industry

June 2002October 2004 (2 years 5 months) West Palm Beach, Florida Area

-Analyzed and developed the replacement cost of high valued homes, condos and co-ops. Provided detailed reports and risk acceptability of high valued homes.

Jeff Shjarback, MBA's Publications

  • 5 Brilliant Marketing Tricks

    • June 12, 2013
    Authors: Jeff Shjarback, MBA, John Brandon - Give your online marketing strategy a boost--without spending hours on social media. Check out these five tactics you've probably never tried.

  • 5 Brazen Insights on How to Build a Better Small Business

    • YFS Magazine
    • October 10, 2013

    When it comes to starting a business, sometimes having a great idea is the easy part. Building a successful business around that idea takes vision, knowledge and sometimes a bit of luck in the form of favorable market conditions.

    There’s another thing that is often the difference between a successful and unsuccessful business venture: savvy business advice. Whether you hear it from specialists in the field or personal connections with industry knowledge, it’s important to weigh the wise counsel of experienced business minds.

  • Google Adwords Scripts Offers Enhanced Automation

    • November 15, 2013

    In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. The problem is that technology can often stand in the way of generating the ROI you like because it can be hard to analyze and manipulate the data quickly and efficiently. This is where AdWords Scripts comes into play.

  • Managing and Organizing PPC Campaigns for Success

    • April 13, 2014

    The more specific and finely tuned you make your account structure, the more relevant your ads will be and the better your quality scores will be. The better your Quality Scores, the greater the discount and Ad Rank you receive on your advertising. High spend, high volume campaigns should especially have tightly themed, narrow ad groups with focused keyword themes so ads can be highly relevant to each individual search query.

  • Three Effective Approaches for Personalized Marketing Campaign Maneuvers

    • July 26, 2014

    Data driven marketing campaigns have come a long way. In the recent past, the best marketing efforts were the result of hypothetical guesses about the consumers desires, but today's consumers trailblaze a social media path of consumption desires and brand affiliation. When marketing campaigns utilize personalization technology to harness their target customer's information, customer conversion goes through the roof.

  • 40 Fears That Keep Search Marketers Awake at Night

    • February 3, 2014

    There’s little doubt that the field of SEO is rapidly changing. 6-8 years ago, SEO was simple: get as many links to your site, put your keywords in title, and wait for Google to rank you. Now, tactics like guest blog posting will land you in Google purgatory. But it’s not just the rules of SEO that’s changing: the way people are consuming media is as well. Social media platforms like Pinterest are growing in popularity, and the majority of people are consuming content in mobile devices. Some say it’s only a matter of time before SEO becomes extinct.

Jeff Shjarback, MBA's Skills & Expertise

  1. Direct Sales
  2. Negotiation
  3. Contract Negotiation
  4. Marketing Strategy
  5. Online Marketing
  6. SEO
  7. SEM
  8. PPC
  9. Website Management
  10. Internet Marketing
  11. Internet Strategy
  12. Google Adwords
  13. Google Analytics
  14. Sales Process
  15. Sales Operations
  16. Digital Marketing
  17. Closing
  18. Closing Deals
  19. Closing Skills
  20. Business Strategy
  21. MBA
  22. Account Management
  23. Marketing Management
  24. Technology Sales
  25. Consultative Selling
  26. Management Consulting
  27. Strategic Consulting
  28. Product Launches
  29. Sales
  30. Web Marketing
  31. Product Launch
  32. Social Media
  33. Leadership
  34. Strategy
  35. Competitive Analysis
  36. Analytics
  37. Marketing
  38. E-commerce
  39. Advertising
  40. Business Development
  41. Start-ups
  42. Mobile Marketing
  43. New Business Development
  44. Market Planning
  45. Marketing Research
  46. B2B Marketing
  47. Online Advertising
  48. Management
  49. Email Marketing

View All (49) Skills View Fewer Skills

Jeff Shjarback, MBA's Education

Elon University

Bachelor of Science, Business Administration


Study Abroad: England and Scotland - Winter Term 2001.

Pfeiffer University

MBA, Business Administration


Study Abroad: Austria and Germany - Summer Term 2010.

Jeff Shjarback, MBA's Additional Information


Hiking, Golfing, Traveling, Reading, Website Marketing, Family.

Groups and Associations:

Charlotte Young Professionals

Honors and Awards:

Hall of Honor Award, 2010. Sanofi Pasteur
Leader of the Pack, 2010. Sanofi Pasteur
Southern Pride Award, 2010. Sanofi Pasteur
100% Club Awards: 2007,2008, 2010. Sanofi Pasteur
Northeast Alliance Award, 2007. Sanofi Pasteur
Excellence in Growth Award, 2006. AIG Private Client Group
Superior Customer Recognition Award, 2004 Chubb Insurance

Contact Jeff for:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Jeff Shjarback, MBA’s full profile to...

  • See who you and Jeff Shjarback, MBA know in common
  • Get introduced to Jeff Shjarback, MBA
  • Contact Jeff Shjarback, MBA directly

View Jeff's full profile