Jeff Shearer

Current

• Social Media/Search Marketing Specialist at Sesame Communications

Past

• Viking Union Marketing Coordinator (Internship) at Western Washington University
• President at WWU Student Marketing Association
• Sales Associate at REI

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Education

• Western Washington University

Recommended

6 people have recommended Jeff

Connections

81 connections

Industry

Marketing and Advertising

Websites

• Sesame Communications
• Jeff Shearer's Website
• Jeff Shearer's Twitter

Jeff Shearer’s Summary

I am a self motivated, energetic, innovative, and results-driven individual. I got my start in marketing through the DECA program in high school, and I am particularly passionate about marketing activities in the fields of branding, strategy, internet, and research.

I graduated from WWU this past June, achieving the highest honor in my major, the Outstanding Graduate of the Finance & Marketing Department award.

I recently started my career at Sesame Communications as a Social Media/Search Marketing Specialist. The fast paced environment and exciting field have jump started my career aspirations in the technology industry.

I was born as a salesman, and I am known for my exemplary written and presentation skills; a perfect fit for any role involving customer interaction. I am a firm believer in loving what you sell.

Jeff Shearer’s Specialties:

Developing specialties and expertise in: Market research, branding and internet marketing

Jeff Shearer’s Experience

• Social Media/Search Marketing Specialist

  Sesame Communications

  (Privately Held; Internet industry)

  June 2009 — Present (6 months)

  As a social media specialist, I manage a new avenue for client interaction with their customers through web 2.0 technologies.
  
  Some Examples:
  •Daily management of the social networks of a variety of clients
  •Coordinate search engine optimization of blogs and social networks
  •Communicate benefits and best practices in new technologies to clients, many of whom are inexperienced in digital media.
  •Collaborate with web designers, search engine optimization specialists and management to offer a whole product solution for clients.

• Viking Union Marketing Coordinator (Internship)

  Western Washington University

  (Educational Institution; Higher Education industry)

  June 2008 — June 2009 (1 year 1 month)

  Coordinated all marketing efforts of WWU's student union, including: market research, event planning and brand management.
  
  •Developed and implemented a strategic marketing plan for the Viking Union.
  •Developed a consistent brand identity through a rebranding project while communicating and collaborating with various other campus organizations.
  •Diversified marketing communications by developing and launching a new Internet and social media strategy
  •Promoted organization-wide use of metrics in strategic decision making.
  •Conducted a variety of market research activities including: survey design, focus group administration and data analysis.

• President

  WWU Student Marketing Association

  (Marketing and Advertising industry)

  June 2008 — June 2009 (1 year 1 month)

  •Managed the 6 person officer team, delegating responsibilities and coordinating activities of the team.
  •Networked with a variety of business professionals to organize guest speakers and programming
  •Designed and conducted a research study to determine awareness and satisfaction levels among marketing students.

• Sales Associate

  REI

  (Privately Held; 5001-10,000 employees; Retail industry)

  April 2005 — September 2008 (3 years 6 months)

  Sales specialist in Camping/Climbing and Footwear. Worked seasonally between the Redmond and Bellingham Stores.

Jeff Shearer’s Education

• Western Washington University

  Bachelor of Arts , Marketing, Business Administration , 2005 — 2009

  The 2009 Outstanding Graduate of the Finance and Marketing Department
  
  Strong focus in marketing education. Relevant coursework includes: Product Innovation, Sustainable Marketing, Advertising and Promotional Management, Marketing Research, Consumer Behavior, Sports Marketing, Internet Marketing, Marketing Management and Strategy.

  Activities and Societies:

  Student Marketing Association President

Additional Information

Jeff Shearer’s Websites:

• Sesame Communications
• Jeff Shearer's Website
• Jeff Shearer's Twitter

Jeff Shearer’s Interests:

Brand Management, Interactive Media, Market Research, Strategy

Jeff Shearer’s Groups:

Student Marketing Association, DECA Alumni

•    Linked:Seattle
•    REI
•    Western Washington University Marketing Concentration
•    Associated Students of WWU
•    Student Marketing Association
•    '09 Grads

Jeff Shearer’s Honors:

2008-2009 WWU Finance and Marketing Department's Outstanding Graduate
2005 Clayton W. Griffin Award (Redmond High School DECA)
2005 Washington DECA State Competition 1st Place in Technical Sales
2005 Washington DECA State Competition 1st Place in Creative Marketing

Jeff Shearer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch