
VP Marketing at Prospectiv
Greater Boston Area

VP Marketing at Prospectiv
Greater Boston Area
I am a proven results-driven Executive with a strong track record of building new businesses, growing existing businesses and creating value. Developing strategic alliances, partnerships and the marketing plans, my skills and experience in business planning and analysis are reflected in the growth of my last company in acquiring and developing new lines of business. You get a strategic thinker who works “hands-on”.
Mergers and Acquisition, SEO, SEM, Branding and Identity, Real Estate, Publishing,Trading domains to running e-commerce, media content, and community-oriented businesses on websites.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2008 — Present (1 year)
Full P&L responsibility for paid & organic search, meta-search, search feeds, and a suite of online marketing channel partners.
Responsible for setting objectives & strategies to exceed sales and profitability targets, forecasting & budget management
Defining common product & technical requirements for all platform-related initiatives. Champion scalable tool procurement/development which can be leveraged to deliver EI benefit.Developing robust analytics capabilities to increase efficiency of paid search investment & scale campaigns further into the tail.
Oversee and manage SEO/SEM team (3 individuals), including their development and growth. Paid search team responsible for all major search engines, as well as meta-search and feeds. Organic search team of both direct reports, and dotted-line responsibility with product management. Identify & manage network of agency/vendor relationships (including contract negotiations).
(Privately Held; 1-10 employees; Online Media industry)
January 2008 — Present (1 year 7 months)
Trading domains to running e-commerce, media content, and community-oriented businesses on websites. BostonMediaDomain provides advisory services worldwide to private equity groups regarding media in general, and specifically the Internet domain name and newspaper industries.
(Sole Proprietorship; 11-50 employees; Real Estate industry)
September 1992 — December 2007 (15 years 4 months)
Publishing and marketing information for the Real Estate Industry in print and web form. Product line included seven magazines targeting different market areas and online gateways. Identified and facilitated mergers and acquisitions and effective integration of those acquisitions.
1992: The Real Estate Guide (TREG) Founded
1995: TREG.com web site launched
1997: TREG purchases Home Buyers Guide
2000: TREG purchases Just Property/Just Rentals Just Publications
2001: TREG purchases The Worcester County Real Estate Guide
2003: MLSHomeFinder.com Powered by MLSPIN H3 launched
2005: BostonForRent.com Boston Apartment Search launched
2006: Developed and launched Guia de Casa and GuiadeCasa.net
2007: TREG purchases Welcome Home Real Estate Magazine
(Online Media industry)
1990 — 1992 (2 years)
SALES ENGINEER, VIDEO SOLUTIONS INC., Wakefield, Massachusetts (October 1990-April 1992) Responsible for major account growth in PC based graphics/imaging turnkey systems and non-linear editors for Broadcast. Organized user groups, developed and presented instructional sessions. Certified AutoDesk Trainer.
(Privately Held; 201-500 employees; Online Media industry)
1987 — 1990 (3 years)
SALES ENGINEER, LAKE SYSTEMS, Newton, Massachusetts (November 1987-October 1990) Developed new and existing territories for broadcast quality audio video equipment and turnkey systems. Product specialist for digital audio/video workstations.
SALES ENGINEER, LAKART CORP. (Division of Lake Systems) (September 1989-October 1990) Obtained new clients for broadcast/cable station automation. Developed turnkey robotics systems and sold software support packages. Developed strategies for penetration in various business sectors and created databases to track telemarketing efforts.
1979 — 1984
Learning
Boston SEO
Certified Bido Domain Appraisal Expert, Black Belt