
Partner Services at Brand Affinity Technologies (BAT)
Orange County, California Area

Partner Services at Brand Affinity Technologies (BAT)
Orange County, California Area
Looking to get involved and connect with Weatherhead and Graziadio students and alumni, colleagues at Google and EBSI, and others with common interests in marketing, media and communications, the business of soccer, and social entrepreneurship.
Market Analysis, Strategy, and Research
Client and partner services
Internal and external brand communications
Project Management
Presentation & Writing
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (4 months)
(Marketing and Advertising industry)
September 2008 — Present (1 year 4 months)
Incubating a brand of eco-friendly, culturally informative soccer gear and apparel with a mission: Play Soccer. Change the World.
(Public Company; GOOG; Internet industry)
September 2006 — May 2009 (2 years 9 months)
-Planned and executed strategic marketing initiatives (from blogs and case studies to events and client-direct communications) for emerging media platform within Google's advertising ecosystem
-Managed sales operations and helped build Account Services team
-Delivered a range of metrics (from revenue reporting to product performance) to internal audiences
-Worked with key clients and partners on strategic projects
-Worked with Product & Engineering teams to study platform effectiveness
(Educational Institution; 201-500 employees; Higher Education industry)
August 2005 — August 2006 (1 year 1 month)
MBA student with entrepreneurial marketing focus
Memberships: M (Marketing Society), Net Impact, Entrepreneurship Club
Co-Founder, The Values-Centered Leadership Lab (The Lab), a student-driven organization focused on developing ethical and socially responsibility leadership
(Public Company; EBS; Biotechnology industry)
November 2002 — July 2005 (2 years 9 months)
Diverse role performing market and competitive research on products, disease targets and industry players; co-author and maintain our strategic plan; develop relationships with potential partners; write various internal and external communications; & project management two product development programs. IPO research helped in preparation for EBS' successful 2006 NYSE offering.
(Privately Held; 201-500 employees; Biotechnology industry)
November 2002 — January 2004 (1 year 3 months)
(Public Company; Broadcast Media industry)
April 2002 — July 2002 (4 months)
Right after graduating, I toured through various short-term assignments on the Fox lot. What an experience!
(Privately Held; 51-200 employees; Publishing industry)
January 2000 — February 2002 (2 years 2 months)
Interviewing, editing, researching, and writing articles about leading business trends, companies and personalities in Ohio for IB and its sister publication, Ohio Business. Contributed free-lance articles until Dec. 2003. An unbelievably valuable experience that took me from unpaid intern to published writer and more importantly helped me grow comfortable talking to anyone in any setting, and then telling a story about it.
MBA , Business Management, Marketing , August 2005 — August 2006
BS , Management, Entrepreneurship, English , August 1998 — December 2001
My experience at CWRU was a fascinating one. Ask me about it sometime- the school, and my time there.
Entrepreneurial- new venture creation, bootstrap financing Viral marketing and high concept advertising Soccer, basketball, cross training