Web Usability and Marketing Effectiveness Consultant / Creative Director
Greater Atlanta Area
- Current
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- Consultant: Web Interfaces & Usability / Marketing Effectiveness at Greenjar.com
- Past
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- Director, Site Optimization and Usability at 360i
- Director of Corporate and Consumer Usability at CareerBuilder
- Senior Director of Marketing at Whitlock ebs
- Director, Customer Acquisition at eTour (now Ask.com)
- Creative Director at KNOW X.com
- Marketing Manager at ComputerJobs.com
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Jeff Roberts’s Summary
Results-oriented Marketing professional, 14+ years’ experience, and an expert in the field of website usability. Sharp eye for website creative and how it drives business. User Experience specialist with expertise in both small and “Top 20” websites, consistently driving aggressive site growth in order to significantly impact bottom line revenues.
Unbeatable track record for developing successful Web interfaces and User Experience for high-profile entities such as CareerBuilder.com, AOL, MSN, Tribune Media, Interland, Web.com, ThinkJobs, eTour, NBC, Martha Stewart, Saks Fifth Avenue and more. Talent for marketing via effective creative strategies.
Consistent success in identifying opportunities for organic growth, with keen focus on achieving swift, positive ROI. Strong clickstream analysis skills, with a passion for making data-driven decisions to improve website efficiency. Strong Internet marketing sensibility, an internet marketing veteran rooted in super-efficient media buying.
Jeff Roberts’s Specialties:
Website effectiveness, usability and design • Web Analytics (Omniture, Google Analytics preferred) • Online & offline Marketing Strategies • Social Marketing • Website Traffic strategy • Customer Relationship Management (CRM) • Clickstream • Media Buying • User Acquisition Strategies • Visio Diagramming / Wireframes • Email marketing
Jeff Roberts’s Experience
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Consultant: Web Interfaces & Usability / Marketing Effectiveness
Greenjar.com
(Marketing and Advertising industry)
2005 — Present (4 years )
Jeff Roberts is an 13-year expert in the field of web site usability, media buying, and creative direction. Current projects include Atlanta's Beltline.org, Kudzu Interactive, Snapfinger, Think Jobs network, Vedior Worldwide, and more...
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Director, Site Optimization and Usability
360i
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 2006 — October 2007 (1 year 9 months)
Oversaw site usability/effectiveness for a rapidly-growing series of products and websites designed to help marketers achieve measurable results. 360i is an award-winning search marketing agency, and provides guidance to some of the greatest brands in the world, including NBC Universal, Saks Fifth Avenue, MTV Networks, JC Penney, Office Depot, Martha Stewart, Scripps Networks (HGTV, Food Network, DIY Network) and more. Headquartered in NYC with offices in Atlanta and San Francisco. Assets include full suite of Search Engine Marketing solutions from 360i, customized Search Management software platform from SearchIgnite, Direct Marketing Solutions, Contextual Marketing Solutions, as well as a large portfolio of Direct Navigation domains.
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Director of Corporate and Consumer Usability
CareerBuilder
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
July 2002 — March 2005 (2 years 9 months)
Responsible for all aspects of the User Experience (Employers and Job Seekers) via the CareerBuilder.com Web Site, site effectiveness and conversion. Responsible for all CRM initiatives, with a laser focus on retention via email program.
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Senior Director of Marketing
Whitlock ebs
(Privately Held; 201-500 employees; Marketing and Advertising industry)
December 2000 — February 2002 (1 year 3 months)
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Director, Customer Acquisition
eTour (now Ask.com)
(Privately Held; 201-500 employees; Marketing and Advertising industry)
December 1999 — December 2000 (1 year 1 month)
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Creative Director
KNOW X.com
(Privately Held; 201-500 employees; Marketing and Advertising industry)
1997 — 2000 (3 years )
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Marketing Manager
ComputerJobs.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1996 — 1997 (1 year )
Jeff Roberts’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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