Partner, Director of Strategy at Crate
Toronto, Canada Area
- Current
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- Partner, Director of Strategy at Crate
- President & Creative Director at Glitteration
- Past
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- VP, Marketing Strategy at District Lifestyle Marketing
- VP, Marketing Strategy at Riot Brand Experiences
- VP, Marketing Strategy at Youthography
- VP, Client Services at MASEV Communications
- COO & Co-creative Director at JWA Group
- Education
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- Heriot-Watt University
- Institute of Communication Agencies
- Redeemer University College
- Recommended
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15 people have recommended Jeff - Connections
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368
connections
- Industry
- Marketing and Advertising
- Websites
Jeff Roach’s Summary
With more than 15 years in advertising and marketing communications, Jeff has launched products, developed brands, influenced opinion, and won share. He's one of the most well-rounded marketers in North America with deep experience in Advertising, Digital, Broadcast, Experiential, Lifestyle, Entertainment, Retail and PR. With a career start as an art director, Jeff went on to become a copywriter, creative director, account director and strategic planner with a career highlight that includes a CASSIE award for advertising effectiveness for his role in a youth tobacco cessation campaign. Jeff has worked on hundreds of brands in virtually every category including BlackBerry, Bubblicious, Coors, Coty, Durex, Energizer, Fisher-Price, Fujifilm, MasterCard, Mattel, Microsoft, MINI, MTV, Nokia, Procter & Gamble, PUMA and Ubisoft. Jeff has been quoted in the Globe & Mail, has presented at Understanding Youth and Internet World conferences, and is a Communications and Advertising Accredited Professional. Jeff launched Glitteration to meet today's need for a nimble, new-model communications firm, engineered from the ground-up to service the future of business.
Jeff's experience is rich, previously as the VP, Marketing Strategy of the Y Syndicate, which includes Youthography, Riot Brand Experiences and District Lifestyle Marketing; VP, Client Services with experiential youth marketing firm MASEV Communications; and as Co-Creative Director of marketing communications agency JWA Group.
Jeff splits his time between offices in Orange County and Toronto.
Jeff Roach’s Specialties:
Marketing strategy, strategic planning, youth marketing, marketing communications planning, account planning, marketing communications execution, advertising, experiential marketing, digital/interactive, promotions, PR, word of mouth marketing, media planning, consumer insights
Jeff Roach’s Experience
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Partner, Director of Strategy
Crate
(Marketing and Advertising industry)
April 2009 — Present (8 months)
Crate is a marketing and advertising creative agency who leads in digital. Our solutions start on the social web, and touch on every aspect of the consumer experience. With top-tier creative chops and marketing technology leadership in Social + Mobile platforms, Crate is on the leading edge of Advertising Design Communications. But Crate is more than just a creative agency. With a focus on digital communications strategy, media and marketing planning, and new ways to reach consumers, Crate plans and executes 360 degree brand campaigns.
Accounts: Ancestry.ca, Groove Games, National Students of AMF, World Vision US -
President & Creative Director
Glitteration
(Marketing and Advertising industry)
January 2009 — Present (11 months)
The name Glitteration is formed from the words Glitterati Generation, a reference to the new consumer as the most empowered in history. Glitteration is a Marketing Innovation agency with a focus on ingenuity and new methods in advertising and marketing communications. With capabilities in three macro-disciplines: Digital/Interactive, Advertising/Communications, and Lifestyle/Experiential, Glitteration will integrate new tactics with clever creative to drive results for clients in today's consumer-led economy. Innovation is expressed in the model, with no account people, and a focus on small teams that include a Producer in each key discipline, providing an efficient and highly effective agency operation with a focus on innovation in Creative, Strategic Planning and Tactics.
Accounts: Master Lock (dudley), RIM (BlackBerry), SPC Card -
VP, Marketing Strategy
District Lifestyle Marketing
(Marketing and Advertising industry)
January 2007 — January 2009 (2 years 1 month)
A metropolitan tastemaker marketing agency for premium, lifestyle brands.
Accounts: Fido, Guess?, Coty (Calvin Klein Man, Kate Moss Fragrance), Rockstar Hotel -
VP, Marketing Strategy
Riot Brand Experiences
(Marketing and Advertising industry)
January 2007 — January 2009 (2 years 1 month)
An experiential marketing agency in event and sponsorship brand engagement.
Accounts: PUMA, MINI, Zune -
VP, Marketing Strategy
Youthography
(Privately Held; Marketing and Advertising industry)
December 2003 — January 2009 (5 years 2 months)
A youth marketing agency in advertising and promotions for 8 – 24 year olds.
Accounts: adidas, Alliance Atlantis (Lunar Jim, BBCK), Bell (Solo Mobile), BiC, BMO Bank of Montreal, Cadbury (Bubblicious), Desjardins, Durex, Fujifilm, GM, Government of Ontario (stupid.ca), Hershey (Oh Henry!, Reese), Mattel (Polly Pockets, Hot Wheels, Tyco, Apples to Apples, Pictionary, Snorta!), Master Lock (dudley), Microsoft Office, Nokia, Ontario Colleges, Pony, Procter & Gamble (Gillette Venus, Herbal Essences, Always), RIM (BlackBerry), SPC Card, Technical Standards & Safety Authority, Ubisoft (Assassin's Creed, Tom Clancy, and1 Basketball) -
VP, Client Services
MASEV Communications
(Marketing and Advertising industry)
October 2002 — November 2003 (1 year 2 months)
Music Action Sports Events (MASEV) brand activation agency.
Accounts: Coors Light, Future Shop, Nokia, Quadrant Cosmetics (fcuk Fragrance) -
COO & Co-creative Director
JWA Group
(Marketing and Advertising industry)
1995 — September 2002 (7 years )
Accounts: 3M, Air Canada Jazz, Cadbury Trebor Allan, Energizer, Heinz, Maple Leaf Foods
Jeff Roach’s Education
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Heriot-Watt University
MBA 2002 — 2003
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Institute of Communication Agencies
CAAP (Communications & Advertising Accredited Professional) , 2001 — 2002
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Redeemer University College
Arts 1991 — 1992
