VP, Marketing Strategy at Y Syndicate
Toronto, Canada Area
- Current
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- VP, Marketing Strategy at Y Syndicate
- VP, Marketing Strategy at District Lifestyle Marketing
- VP, Marketing Strategy at Riot Brand Experiences
- VP, Marketing Strategy at Youthography
- Past
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- VP, Client Services at MASEV Communications
- COO & Co-creative Director at JWA Group
- Education
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- Heriot-Watt University
- Institute of Communication Agencies
- Redeemer University College
- Recommended
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13 people have recommended Jeff - Connections
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207
connections
- Industry
- Marketing and Advertising
- Websites
Jeff Roach’s Summary
Jeff Roach is one of North America's leading marketing communications experts specializing in building youthful brands. Jeff is the VP, Marketing Strategy of Y Syndicate, an innovative consumer insight and marketing communications agency collective that includes Youthography, Riot Brand Experiences and District Lifestyle Marketing. Jeff's experience is rich, previously as the VP, Client Services with experiential youth marketing firm MASEV Communications, and as COO and Co-Creative Director of marketing communications agency JWA Group. Jeff is one of a rare breed of agency executives with both creative and account backgrounds with a career start as an Art Director, and is a Communications and Advertising Accredited Professional (CAAP). Jeff is based in Toronto and manages an L.A. satellite.
Jeff Roach’s Specialties:
Marketing strategy, strategic planning, youth marketing, marketing communications planning, account planning, marketing communications execution, advertising, experiential marketing, digital/interactive, promotions, PR, word of mouth marketing, media planning, consumer insights
Jeff Roach’s Experience
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VP, Marketing Strategy
Y Syndicate
(Marketing and Advertising industry)
January 2007 — Present (1 year 10 months)
The Y Syndicate is North America's most significant full-service marketing communications collective with a focus on building youthful brands. The Y Syndicate includes Youthography, Riot Event + Sponsorship, and District Lifestyle Marketing. The Y Syndicate has offices in Toronto and LA.
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VP, Marketing Strategy
District Lifestyle Marketing
(Marketing and Advertising industry)
January 2007 — Present (1 year 10 months)
District Lifestyle Marketing is a North American metropolitan tastemaker marketing agency. We help premium, aspirational brands market to the consumer elite.
Current accounts: Fido, Coty -
VP, Marketing Strategy
Riot Brand Experiences
(Marketing and Advertising industry)
January 2007 — Present (1 year 10 months)
Riot Brand Experiences is a North American experiential marketing agency. We create compelling brand experiences by developing an emotional connection between brands and consumers with multi-sensory events.
Current Accounts: PUMA, Zune -
VP, Marketing Strategy
Youthography
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 2003 — Present (4 years 11 months)
Youthography is North America's most significant full-service research and marketing communications agency dedicated exclusively to youth. We eat, sleep and breathe youth culture like no other agency on the continent.
Current Accounts: Energizer, BMO Bank of Montreal, Dudley (Master Lock), Durex, Mattel, Microsoft Office, Procter & Gamble, Government of Ontario, RIM (BlackBerry), SPC Card, Technical Standards & Safety Authority, Ubisoft -
VP, Client Services
MASEV Communications
(Marketing and Advertising industry)
October 2002 — November 2003 (1 year 2 months)
Accounts: Coors Light, fcuk Fragrance (Quadrant Cosmetics), Future Shop, Nokia
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COO & Co-creative Director
JWA Group
(Marketing and Advertising industry)
1995 — September 2002 (7 years)
Accounts: 3M, Air Canada Jazz, Cadbury Trebor Allan, Energizer, Heinz, Maple Leaf Foods
Jeff Roach’s Education
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Heriot-Watt University
MBA 2002 — 2003
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Institute of Communication Agencies
CAAP (Communications & Advertising Accredited Professional), 2001 — 2002
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Redeemer University College
Arts 1991 — 1992
