President & Creative Director at Glitteration
Toronto, Canada Area
- Current
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- President & Creative Director at Glitteration
- Past
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- VP, Marketing Strategy at Y Syndicate
- VP, Marketing Strategy at District Lifestyle Marketing
- VP, Marketing Strategy at Riot Brand Experiences
- VP, Marketing Strategy at Youthography
- VP, Client Services at MASEV Communications
- COO & Co-creative Director at JWA Group
- Education
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- Heriot-Watt University
- Institute of Communication Agencies
- Redeemer University College
- Recommended
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14 people have recommended Jeff - Connections
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290
connections
- Industry
- Marketing and Advertising
- Websites
Jeff Roach’s Summary
With more than 15 years in advertising and marketing communications, Jeff has launched products, developed brands, influenced opinion, and won share. He's one of the most well-rounded marketers in North America with deep experience in Advertising, Digital, Broadcast, Experiential, Lifestyle, Entertainment, Retail and PR. With a career start as an art director, Jeff went on to become a copywriter, creative director, account director and strategic planner with a career highlight that includes a CASSIE award for advertising effectiveness for his role in a youth tobacco cessation campaign. Jeff has worked on hundreds of brands in virtually every category including BlackBerry, Bubblicious, Coors, Coty, Durex, Energizer, Fisher-Price, Fujifilm, MasterCard, Mattel, Microsoft, MINI, MTV, Nokia, Procter & Gamble, PUMA and Ubisoft. Jeff has been quoted in the Globe & Mail, has presented at Understanding Youth and Internet World conferences, and is a Communications and Advertising Accredited Professional. Jeff launched Glitteration to meet today's need for a nimble, new-model communications firm, engineered from the ground-up to service the future of business.
Jeff's experience is rich, previously as the VP, Marketing Strategy of the Y Syndicate, which includes Youthography, Riot Brand Experiences and District Lifestyle Marketing; VP, Client Services with experiential youth marketing firm MASEV Communications; and as Co-Creative Director of marketing communications agency JWA Group.
Jeff splits his time between offices in Orange County and Toronto.
Jeff Roach’s Specialties:
Marketing strategy, strategic planning, youth marketing, marketing communications planning, account planning, marketing communications execution, advertising, experiential marketing, digital/interactive, promotions, PR, word of mouth marketing, media planning, consumer insights
Jeff Roach’s Experience
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President & Creative Director
Glitteration
(Marketing and Advertising industry)
January 2009 — Present (7 months)
The name Glitteration is formed from the words Glitterati Generation, a reference to the new consumer as the most empowered in history. Glitteration is a Marketing Innovation agency with a focus on ingenuity and new methods in advertising and marketing communications. With capabilities in three macro-disciplines: Digital/Interactive, Advertising/Communications, and Lifestyle/Experiential, Glitteration will integrate new tactics with clever creative to drive results for clients in today's consumer-led economy. Innovation is expressed in the model, with no account people, and a focus on small teams that include a Producer in each key discipline, providing an efficient and highly effective agency operation with a focus on innovation in Creative, Strategic Planning and Tactics.
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VP, Marketing Strategy
Y Syndicate
(Marketing and Advertising industry)
January 2007 — January 2009 (2 years 1 month)
The Y Syndicate is North America's most significant full-service marketing communications collective with a focus on building youthful brands. The Y Syndicate includes Youthography, Riot Event + Sponsorship, and District Lifestyle Marketing. The Y Syndicate has offices in Toronto and LA.
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VP, Marketing Strategy
District Lifestyle Marketing
(Marketing and Advertising industry)
January 2007 — January 2009 (2 years 1 month)
District Lifestyle Marketing is a North American metropolitan tastemaker marketing agency. We help premium, aspirational brands market to the consumer elite.
Current accounts: Fido, Coty -
VP, Marketing Strategy
Riot Brand Experiences
(Marketing and Advertising industry)
January 2007 — January 2009 (2 years 1 month)
Riot Brand Experiences is a North American experiential marketing agency. We create compelling brand experiences by developing an emotional connection between brands and consumers with multi-sensory events.
Current Accounts: PUMA, Zune -
VP, Marketing Strategy
Youthography
(Privately Held; Marketing and Advertising industry)
December 2003 — January 2009 (5 years 2 months)
Youthography is North America's most significant full-service research and marketing communications agency dedicated exclusively to youth. We eat, sleep and breathe youth culture like no other agency on the continent.
Current Accounts: Energizer, BMO Bank of Montreal, Dudley (Master Lock), Durex, Mattel, Microsoft Office, Procter & Gamble, Government of Ontario, RIM (BlackBerry), SPC Card, Technical Standards & Safety Authority, Ubisoft -
VP, Client Services
MASEV Communications
(Marketing and Advertising industry)
October 2002 — November 2003 (1 year 2 months)
Accounts: Coors Light, fcuk Fragrance (Quadrant Cosmetics), Future Shop, Nokia
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COO & Co-creative Director
JWA Group
(Marketing and Advertising industry)
1995 — September 2002 (7 years)
Accounts: 3M, Air Canada Jazz, Cadbury Trebor Allan, Energizer, Heinz, Maple Leaf Foods
Jeff Roach’s Education
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Heriot-Watt University
MBA 2002 — 2003
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Institute of Communication Agencies
CAAP (Communications & Advertising Accredited Professional) , 2001 — 2002
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Redeemer University College
Arts 1991 — 1992
