Jeffrey Rook

Current

Information Systems Manager at Metropolitan Direct Marketing, Inc.

Past

Director, Client Services at Cross Country Computer Corp.
Vice President at Direct Access Marketing Services, Inc.
Computer Operations Manager at Election Computer Services, Inc.

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Education

Long Island University, C.W. Post Campus

Recommended

2 people have recommended Jeffrey

Connections

31 connections

Industry

Marketing and Advertising

Jeffrey Rook’s Summary

Over twenty years of experience in direct mail and direct marketing. Adept in all technical aspects of data management. Highly skilled in client-side interactions and project management. Excellent manager and mentor of staff.

Jeffrey Rook’s Specialties:

Client Services
Direct Mail Applications Technology
Data Warehousing & Mining
File Maintenance & Hygiene
Postal Regulations Expertise
Online Queries and Reports
List Rental Management
Email broadcasting
Outsourcing

Jeffrey Rook’s Experience

Information Systems Manager

Metropolitan Direct Marketing, Inc.

(Marketing and Advertising industry)

October 2008 — Present (1 year 2 months)

Metropolitan Direct Marketing, Inc. is a Full Service Direct Mail, Data Processing and Fulfillment Company that utilizes latest equipment and technology in Direct Mail Production to provide our clients with the highest standards in the industry.

Complete mail advertising service center:

• Fully Customizable Personalized Laser Letters
• High Speed Direct Inkjet Addressing
• Machine Labeling/Inserting/Folding/Tabbing
• Metering/Bursting/Affix Live Stamps
• Presort, Tie, Tray & Bag for First Class & Bulk Mail
• Hand Work & Fulfillment
• Postal Reports & Delivery to U.S.P.S.
• Quality Color Printing

Data Hygiene, Merge/Purge and Database Management:

• Full-Service Data Center
• NCOALink
• Merge/Purge – Consumer & Business
• CASS Certification–Correct Street Names/Cities/States/Zip Codes
• Append/Correct Carrier Routes/LOT Codes/ZIP+6 & Barcodes
• Database/Mailing List Hygiene & Management
• Provide all USPS Reports & Documentation
Director, Client Services

Cross Country Computer Corp.

(Privately Held; Information Technology and Services industry)

December 2003 — January 2008 (4 years 2 months)

• Develop and maintain excellent relationships with high profile, Fortune 1000 clients representing a wide variety of industries (financial services, publishing, catalog merchants, traditional retailers, not-for-profit, telecom, and political constituencies).
• Accountable for the coordination and execution of significant projects.
• Tackle and resolve a variety of challenging client concerns including technical issues, revisions to work orders, and deadline changes.
• Presence during select sales calls where strong expertise is required. Help close business by instilling confidence in the company’s ability to deliver exceptionally accurate and timely results.
• Facilitate the transition of new clients. Provide direction for unique setup procedures and conversion issues, ensuring a seamless transition.
• Conceptualize and implement software to manage the business’ core database services.
• Received security clearance from the U.S. Government to process sensitive information.
Vice President

Direct Access Marketing Services, Inc.

(Privately Held; Information Technology and Services industry)

May 1987 — December 2003 (16 years 8 months)

• Direct account executives and production programmers in conceptualizing and delivering mission-critical data projects for direct marketing campaigns.
• Structure workflow and define organizational roles and job responsibilities within departments. Train and mentor staff. Conduct performance evaluations.
• Lead daily production meetings to manage the scheduling of multiple high-priority projects. Develop timelines for upcoming projects and review job milestones for pending work.
• Orchestrated outsourcing needs. Evaluated, selected, and executed arrangements with firms offering related services including mapping, international mailings and National Change of Address work.
• Champion quality control with full responsibility for the accuracy of bulk mail outcomes.
• Plan and coordinate the forwarding of mailing lists to letter shops. Build and sustain effective relationships with these nationwide partners to facilitate ideal timetables for printing work.
Computer Operations Manager

Election Computer Services, Inc.

(Information Technology and Services industry)

January 1984 — May 1987 (3 years 5 months)

Specialists in direct mail data processing for major political campaigns