
Market and Advertising Professional
Dallas/Fort Worth Area

Market and Advertising Professional
Dallas/Fort Worth Area
PROFESSIONAL OBJECTIVE
Highly talented and enthusiastic individual with proven record through work and life experiences seeking marketing/sales opportunity.SKILLS
Experience and understand of the sales, promotion, and production aspects of the television industry
IBS, IBS Sales Desktop, DARE, IBS PS, Actuate, Microsoft Word programs, and Scarborough Research System experience
Excellent experience and understanding of mobile marketing (cell phone advertising)
Final Cut Pro, Avid editing systems, and Adobe programs training
Proficient in E-marketing i.e. search engine marketing/optimization, building web traffic, blogs (EX:www.swartzonmedia.wordpress.com), & viral marketing
Developed, preformed, and analyzed marketing, sociological, and statistical research
Coordinated effective promotional events, print, broadcast, and digital interactive advertisements
Excellent script writing skills due to radio/television production experience and academics
Thorough understanding of marketing related to advertisement, art, mass human behavior, and communications
Excel working both independently and in a team dynamic
advertising, budgeting, business development, business plans, cold calling, focus, management, marketing, next, order entry, organizational skills, presentation skills, promotional materials, radio, relationship marketing, research, sales, television, television production,
(Marketing and Advertising industry)
February 2008 — Present (1 year 11 months)
- Member of a local TV station sales teams selling TV time and internet space
- Duties include, but are not limited to: order entry, makegoods, research, back up selling, building packages, developing presentations, interacting with buyers, prospecting new business, managing DFW House Call, creating reports, and maintaining and organizing the work areas
- Gained confidence and industry knowledge while sharpening my professional skills
(Marketing and Advertising industry)
September 2007 — November 2007 (3 months)
Sold mobile marketing ads to local merchant across the nation via cold calling and face-to-face selling
- Built brand awareness for Cellfire through relationship marketing and selling
- Consulted the marketing department, assisted business development, & dramatically increased sales in my territory of focus (DFW) and elsewhere
(Partnership; Consumer Goods industry)
August 2006 — May 2007 (10 months)
-maintained while attending University of Dayton; Promoted the MBCo.'s brand through integrated marketing communication and product distribution
- Developed, organized, and administered successful promotional events
(Marketing and Advertising industry)
April 2006 — August 2006 (5 months)
Creating and developing print, broadcast, guerrilla, and digital interactive advertising. Conducted marketing research. Pre-production, production, and post-production of television. Handling clients and building relationships. Dealing with local logistics. And much more.
BA , Electronic Media Communication, Marketing, and Sociology , 2003 — 2007
Major: Electronic Media Communication
Minors: Marketing, Sociology
Secondary Focus: Visual Arts
Advertising, problem solving, reading, fishing, golfing, scuba diving, traveling, bowling, football, working out, soccer, company softball, camping, and trying new things
Dallas Ad League (DAL)
Sigma Phi Epsilon
American Advertising Federation
Earned multiple academic and special achievement scholarships while at the University of Dayton which included a full ride my senior year.