Storewide Copy Manager at Macy's East
Greater New York City Area
Storewide Copy Manager at Macy's East
Greater New York City Area
Editor and creative content producer with more than 9 years of magazine, book, and online publishing experience including: special interest consumer publications, newspapers, marketing, and advertising creative copy. Creative, flexible writing style with diversified range and writing capabilities including: features, interviews, business profiles, news, creative ad copy, and marketing materials.
(Public Company; M; Retail industry)
February 2009 — Present (6 months)
• Manage, write and edit direct mail, ROP (newspaper) and select special project and marketing copy
• Concept and create copy that develops national brand strategy for Macy’s regular-, sale- and clearance-priced merchandise
• Manage the storewide copywriting team- two writers, two Spanish translators, and one proofreader; team is responsible for national and international storewide and direct mail advertising
• Create and manage ROP formats with production team
• Liaison with storewide advertising coordinators, marketing directors, production team and scheduling group to ensure timely delivery of advertising materials
• Proofread and copy-correct final page proofs before release to advertisers
• Create, proofread and release multiple versions of advertisements to newspapers across the country
• Maintain, edit and update Macy’s coupon libraries
(Public Company; 10,001 or more employees; M; Retail industry)
July 2007 — Present (2 years 1 month)
• Copyedit text for all printed Macy’s Home advertising materials
• Assisting in coordinating editorial progress from conception to production
• Proofread bluelines and all related final page proofs for formatting and all other text- and art-related details
• Research, manage, and update Macy’s Home style guides
• Assist in drafting, editing, and updating all legal disclaimers for Macy’s Home advertising materials
• Ensure copy consistency across all assigned written materials
• Enter text and text-related changes in Adobe InDesign
• Work effectively with all levels of editorial and creative staff to meet daily and weekly deadlines
(Publishing industry)
January 1999 — Present (10 years 7 months)
May 2008-present
financial reporter/researcher—Majestic Research
March 2008-present
contributing editor—d. tour magazine
June 2007-present
iH Design
Various Freelance projects
May 2004 to May 2005
Founding Editor—Living In Colts Neck magazine; magazine and Web site
August 2003 to May 2005
Editor—Red Bank Education & Development Initiative quarterly newsletter
August 2003 to September 2004
Editor—Count Basie Centennial Committee promotional materials and Web site
January 2000 to March 2001
Writer—The Atlanticville newspaper
January 1999 to January 2000
Writer—Unity and Struggle newsletter
(Public Company; 1001-5000 employees; Publishing industry)
March 2005 — July 2007 (2 years 5 months)
• Research and write one to two boat test features per month as well as frequent special features and PMY Tries, a monthly column
• Manage the editorial content for two special-themed issues and Yacht Owner’s Guide
• Edit and proofread entire magazine w/ editorial staff
• Promoted from assistant to associate editor in one year
• Research and write monthly Just Launched column
• Manage freelance author of monthly maintenance column
• Attend industry trade shows, dealer meetings, rendezvous, launchings, and other yacht industry events
• Close collaboration with design department to create all authored features and columns
• Direct photographers in the field
• Research, write, and edit columns and/or features for Power & Motoryacht’s sister publications: Voyaging, Big Game Tournament Guide, and Yacht Owner’s Guide
• Supervise and manage annual summer boat loan program
• Moderate to heavy business travel
(Privately Held; 1-10 employees; Publishing industry)
March 2002 — November 2004 (2 years 9 months)
• Successfully helped launch new special interest consumer publication, Red Hot Red Bank
• Promoted from staff writer to senior writer in one year
• Integral in developing editorial mission and design for both print and online versions
• Conceptualized and developed all feature articles and stories
• Collaborated on story design and layout
• Developed new sections within the publication to help improve reader retention and involvement
• Directed freelance copywriters and editors
• Interviewed key “movers and shakers” within local area market for monthlyTip Sheet publication
• Managed editorial production process
• Created marketing pieces for advertising sales and creative ad copy for advertisers
• Collaborated on design of house ads, catalogs, and direct mail material
(Privately Held; 1-10 employees; Publishing industry)
July 2000 — February 2002 (1 year 8 months)
• Increased advertising revenue by 25% through a series of targeted mailings and media kit development
• Oversaw placement of all advertising artwork in the periodical
• Created and managed advertising database and archival of editorial materials
• Assisted marketing and sales departments to effectively present all concepts, layouts, and research
B.A. , English, minor Film Studies , 1993 — 1996