Marketing Manager at Microsoft
Greater Seattle Area
- Current
- Past
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- Owner / Photographer at ImageWest Photography & Design
- Education
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- California Polytechnic State University-San Luis Obispo
- Recommended
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6 people have recommended Jeff - Connections
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137
connections
- Industry
- Computer Software
- Websites
Jeff Greene’s Summary
Conscientious, passionate, and detail-oriented marketing professional with excellent communication and presentation skills. Adept at building relationships and cross group collaboration to maintain mutually beneficial partnerships and associations with influential industry leaders. Experienced at implementing high-profile, image-based marketing programs and creating integrated strategies to develop customer sales, brand awareness and broad media endorsement.
Jeff Greene’s Specialties:
Marketing partnerships, product branding, product evangelism. Photogrpahy and digital imaging.
Jeff Greene’s Experience
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Marketing Manager
Microsoft
(Public Company; MSFT; Computer Software industry)
December 2005 — Present (4 years )
Managed partner relationships to increase visibility and adoption of Microsoft Expression Media 2, Capture One 4, and Microsoft Pro Photo Tools. Drove awareness, adoption, and sales of these “Best of Breed” digital imaging workflow tools enabling photographers to process, edit, and manage thousands of digital image files.
-Microsoft Digital Imaging
Created show-stopping trade-show demos, authored tutorials, and published magazine articles showcasing Expression Media 2, Capture One 4, and Pro Photo Tools software. Drove brand awareness significantly increasing sales in under 6 months.
-Microsoft Icons of Imaging
Managed program sponsoring 13 world-renowned photographers including the 2005 Pulitzer winner and three of American Photo magazine’s Top 10 Wedding Photographers in the World
-Microsoft Pro Photo Social Media Presence
Created online social media presence integrating the Microsoft Pro Photo Blog, Facebook, Twitter, and Friendfeed. Increased visits to Microsoft Pro Photo website by average of 12% / month to monthly average of 500,000 unique monthly visits. Microsoft Pro Photo Online named by Popular Photography magazine as one of the “Top 20 Photo Sites to Follow”
-2010 Vancouver Olympic Games
Invited by the Vancouver Olympic Committee to provide a technical support sponsorship of the VANOC Photo Media Center for the 2010 Winter Olympic Games. Currently working with Windows Home Server and Lenovo to build out a Microsoft branded space in the heart of the Media Center that will serve 650 international photojournalists during the 2010 Winter Olympic Games
-Media Relations
Worked with Edelman Public Relations to drive awareness of all these efforts through long-term synergistic relationships with all forms of traditional press and New Media including major trade magazines, influential photo bloggers, and Social Media resources such as Twitter, Facebook, & FriendFeed. -
Program Manager
Microsoft
(Public Company; MSFT; Computer Software industry)
December 2005 — Present (4 years )
Tasked with increasing Microsoft’s visibility and relevance in the digital imaging space and changing the perception that photo editing is the sole provenance of Macintosh computers when, in reality, 65% of full-time professionals use Windows based PCs in their imaging workflow.
Developed a business plan that initiated technical support, academic outreach, workshop sponsorships, and community relationships on an international scale to build awareness of Microsoft’s commitment and dedication to digital photography.
-Microsoft Future Pro Photo Competition
Created and implemented an annual international photo competition for college and university students. Inaugural competition greatly exceeded expectations with over 16,000 entries from 96 countries. The competition has become a widely anticipated annual event that has been integrated into numerous university photo course syllabi.
-Professional Association Partnerships
Fostered mutually beneficial partnerships with all of the major professional photography associations in a successful effort to build visibility and credibility among professional photographers around the world. Associations listed below in Professional Affiliations.
-Tradeshow Program Management
Managed a comprehensive international tradeshow schedule to build awareness and drive sales of the Microsoft Digital Imaging Workflow platform by creating compelling demos, tutorials, and innovative customer engagement. Challenges included mitigating local laws, unions, and travel logistics. Success was measured by the overwhelming response and interest in the Microsoft digital imaging product line. -
Owner / Photographer
ImageWest Photography & Design
(Photography industry)
September 1992 — December 2005 (13 years 4 months)
Created and operated a thriving full service studio for portraits, advertising and commercial photography that created award winning images and thrived in a competitive business environment.
• Built up and maintained a sizable client list and implemented creative marketing campaigns to maintain commercial viabilty throughout the year and periods of economic decline.
• Developed a business plan that anticipated cyclical customer flow, analyzed overhead expenses, and initially reinvested 40% of earnings into advertising and promotion.
• Forged long-term synergistic client relationships with local public relation firms, charitable organizations and city, county and state government agencies.
• Studio supported three photographers and two assistants who won numerous awards for photographic creativity and expertise.
Jeff Greene’s Education
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California Polytechnic State University-San Luis Obispo
BS , Political Science , 1978 — 1982
- Activities and Societies:
- Member, Gamma Ray Gamma
Additional Information
Jeff Greene’s Websites:
Jeff Greene’s Interests:
Photography, woodworking, travel
Jeff Greene’s Groups:
PPA, ASMP, WHNPA, NANPA
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Professional Photography -
TED -
Photography Industry Professionals -
California Polytechnic University San Luis Obispo Alumni -
Microsoft Alumni (& Employees) -
Canon EOS Digital Photography -
Microsoft - Current and Former Employees -
Adobe Photoshop Group -
ProPhoto Coalition -
NAPP - National Association of Photoshop Professionals -
Eagle Scouts of Western Washington -
B134
Jeff Greene’s Honors:
Honoree, China Contemporary International Photographic Biennial, 2008
Special Award, United Nations International Photographic Council, 1997
Eagle Scout, Boy Scouts of America, 1977
Jeff Greene’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
