Director Online Marketing at DiamondShark LLC
Scranton, Pennsylvania Area
Director Online Marketing at DiamondShark LLC
Scranton, Pennsylvania Area
Paid Search, Social Media, SEO, Website Design & Usability, Web Analytics, E-commerce Strategy, Marketing Optimization, Branding, Competitive Analysis & Affiliate Management...on both Agency & Client Side.
(Internet industry)
February 2009 — Present (11 months)
(Marketing and Advertising industry)
January 2009 — Present (1 year )
(Internet industry)
February 2008 — January 2009 (1 year )
Analyze and act on client's website's analytics data. Consult clients on best practices in design and site flow from a customer centric perspective. Develop tailored content and strategy for behavoirally targeting specific market segments.
All with the underlying goal of increasing the quantity & quality of clients conversions/leads.
(Marketing and Advertising industry)
July 2008 — October 2008 (4 months)
Paid Search, SEO, Affiliate, E-mail Marketing & Conversion Optimization Managed Services
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2006 — May 2008 (1 year 6 months)
Responsible for creation, management, strategy and optimization of clients Pay-Per-Click accounts.
Worked across departments/companies (affiliate, e-mail, in house designers, programmers) to ensure all parts of cohesive marketing plans were in place for timed promotions.
(Privately Held; 1-10 employees; Internet industry)
June 2002 — June 2004 (2 years 1 month)
Learned in's and outs of the E-commerce world working as an intern for a Yahoo Store Designer start-up company.
Skills learned include web design (design flow, creating a visitor experience) and various facets of online marketing.
2001 — 2006
Management , Marketing, Leadership , 2001 — 2006