Jeff Ownby

Current

Online Marketing Director at Dealix Corporation

Past

Digital Marketing Strategist at Acquity Group
Director at Forcestream, Inc.
Director of Marketing at Liquid Design and Marketing

Director of Marketing at AngelCiti Entertainment
Senior Interactive Strategist at FCB Direct

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2 more...

Education

Elmhurst College

Recommended

4 people have recommended Jeff

Connections

221 connections

Industry

Marketing and Advertising

Websites

Jeff Ownby’s Summary

SEO, SEM, online marketing director with in-depth experience in interactive and online companies. Demonstrated leadership and team member abilities across roles in management, digital marketing strategy, search engine optimization and marketing, social media, affiliate marketing, user experience, advertising, and finance for diverse group of companies. Effective internet entrepreneur with domestic and international experience. Strong negotiating and competitive marketing capabilities in cross-cultural business settings with ability to manage a process in large corporate and start-up environments.

Jeff Ownby’s Specialties:

SEO
SEM
online marketing
search engine optimization
search engine marketing
web marketing
internet marketing
interactive marketing
digital strategy
interactive strategy
Affiliate Marketing
Direct Marketing
customer acquisition
CRM
customer retention

Jeff Ownby’s Experience

Online Marketing Director

Dealix Corporation

(Privately Held; Internet industry)

September 2008 — Present (11 months)

Direct team of SEM managers and provide SEO expertise to lead generation company navigating through a tumultuous and uncertain time in the auto industry. Responsible for online lead generation marketing strategy and profit and loss of 2 business lines.
• Secured #1 rankings of main search terms and raised rankings on supporting and tail keywords during complete redesign and re-launch of UsedCars.com.
• Launched blog and implemented social media and back-link program increasing online social presence and raising inbound links by 300%
• Direct team of 3 SEM and marketing managers and responsible for hiring and training new team members.
Digital Marketing Strategist

Acquity Group

(Privately Held; Information Technology and Services industry)

February 2008 — August 2008 (7 months)

Helped craft new digital marketing practice within traditional technology consulting firm. Wrote strategy documents and presentations, participated in new business pitches, and mentored team members. Provided digital marketing and channel deployment strategy to clients including Fortune 500. Developer and owner of the firms Search Marketing solutions and other digital marketing strategies.
•Created strategy documents, new business pitch decks, and spreadsheets for new digital marketing practice.
•Managed staff and conducted research for new business, created presentations resulting in new business wins.
•Developed Natural Search strategy, third-party vendor selection, and ROI analysis for client: Eastern Mountain Sports.
Director

Forcestream, Inc.

(Privately Held; 1-10 employees; Internet industry)

July 2006 — February 2008 (1 year 8 months)

Consulted clients on variety of Internet strategy procedures. Secured first page organic Search Engine results in very competitive industries. Built strategy , led creative direction and executed marketing programs that resulted in improved ROI across various channels. Advised and provided custom solutions and software for affiliate marketing programs, increasing website traffic by over 50%
Director of Marketing

Liquid Design and Marketing

(Privately Held; 11-50 employees; Gambling & Casinos industry)

January 2003 — July 2006 (3 years 7 months)

Joined struggling company and drove it to profitability within 3 months. Developed business strategy for online casino and poker properties and drove all processes. Crafted detailed, cutting edge marketing plans. Guided company through the launch of 3 professionally branded casino and poker websites. Built and managed all departments, including recruitment of key talent . Negotiated and successfully brokered sale of company in 2006.
Director of Marketing

AngelCiti Entertainment

(Privately Held; 51-200 employees; Gambling & Casinos industry)

February 2001 — January 2002 (1 year)

Created and grew marketing department of start-up online casino company and offshore sports book. Managed executive and international professional staff. Crafted strategic direction of 2 companies, built marketing plans, and drove all tactical efforts. Managed teams and directed delivery of complex web projects. Developed and implemented proprietary marketing tools and solutions. Negotiated and secured contracts with outside TV, Radio and online media vendors.
Senior Interactive Strategist

FCB Direct

(Public Company; Marketing and Advertising industry)

2000 — 2001 (1 year)

Created, implemented and managed interactive marketing solutions for large clients such as Gatorade, ADM, Quaker, and Kraft. Formulated strategy of all interactive projects; brainstormed new concepts and executed creative initiatives as a leader of strategic team. Developed agency’s email marketing program, and was it’s sole manager Provided expert consultation on search engine optimization. Managed all interactive research teams and directed web data analysis including customized log file reports. Provided intelligence and measured the success of promotions and general marketing efforts.

Jeff Ownby’s Education

Elmhurst College

1991 — 1993

Additional Information

Jeff Ownby’s Websites:

Jeff Ownby’s Interests:

Online marketing, SEO, search engine optimization, search engine marketing, google, yahoo, msn, marketing, advertising, poker, internet marketing, managing people

Jeff Ownby’s Groups:

SES

Linked n Chicago
Search Engine Strategies Conference & Expo
Linked SEMPO
Internet Affiliate Marketers Association (IAMA)
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Online Marketing Group (OMG)
Etail Careers.com
Chicago Interactive Marketing Association (CIMA)
South Florida Interactive Marketing Association
Social Media Marketing
Enviralmarketing
SEO Secrets